Caspar de Bono is the Managing Director, B2B at the Financial Times (FT).
The FT is one of the world’s leading business news organizations, providing news, comment, data and analysis for the global business community. In
2014, the FT’s total circulation reached an all-time high with 700,000 subscriptions and sales across print and online. Significantly, digital subscriptions increased 23% yearon-year and now constitute nearly two-thirds of the FT’s total paying audience. Further, the FT has seen sustained mobile growth - mobile now accounts for almost 50% of the FT’s total traffic and 20% of new digital subscriptions. In an industry that has been swept by digital disruptions in the last decade, the FT stands out as one of the few incumbents that have successfully managed these disruptions. Capgemini Consulting spoke with Caspar de Bono, Managing Director, B2B at the FT, to discuss the impactof digital on the news media industry and the response of the organization to that tidal
wave of change.