If you've been using social media for any length of time you may have noticed that your organic reach (getting your tweets or posts seen without paying) has reduced dramatically. This isn't by chance, it's pretty much by design. So how do you beat the system? How do you get around not paying additional fees to get your content seen? It's not easy, but not impossible. You need to get to know the algorithm of each social network you post your content on. They are all similar but also have their differences.