A Perspective on Innovation In Implementing‘CSR’ Programs And Increasing    Value For Poor People                         ...
Introduction - CSRStakeholder DynamicChallenges in implementing CSR programsCSR levels and ongoing activitiesInnovation in...
Corporate Social ResponsibilitiesCSR can be summed as the additional commitment by businesses toimprove the social and eco...
Stakeholder Dynamic                                       Civil Society                                       • Watchdog, ...
Challenges in implementing CSR programs1.    Lack of Community Participation in CSR Activities2.    Need to Build Local Ca...
CSR levels and ongoing activitiesInstitutional Level     • Organizational LegitimacyIndividual Level        • Moral Choice...
Innovations in CSR implementation Products                           Distribution • Designing of products at micro   • Cap...
International and National Social Innovation Brands   ABN AMRO                     Ranbaxy   Electricité de France        ...
CSR Activities in IndiaIn India companies run CSR programs in following ways:1. Approaching local NGOs and participate in ...
ConclusionThis CSR Innovation model will help corporate, government and societyto bolster the growth for poor. Reduce ineq...
Thank You        Devendra Shahapurkar        +91 9167252987                          11
By using BOP thinking MNCs are believed to better target their design as well as       improve the distribution so as to b...
Upcoming SlideShare
Loading in …5
×

02 March 2012 Csr Ppt Xlri

1,164 views

Published on

A Perspective on
Innovation In Implementing
‘CSR’ Programs And Increasing
Value For Poor People- Devendra Shahapurkar

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,164
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

02 March 2012 Csr Ppt Xlri

  1. 1. A Perspective on Innovation In Implementing‘CSR’ Programs And Increasing Value For Poor People 02 March 2012 1
  2. 2. Introduction - CSRStakeholder DynamicChallenges in implementing CSR programsCSR levels and ongoing activitiesInnovation in CSR implementationsInternational & National Social Innovation BrandsImplementation of Innovative ModelsCSR Activities in IndiaConclusion 2
  3. 3. Corporate Social ResponsibilitiesCSR can be summed as the additional commitment by businesses toimprove the social and economic status of various stakeholders involvedwhile complying with all legal and economic requirements.CSR Model1. Gandhian Model - Voluntary commitment to public welfare based on ethical awareness of broad social needs. – Philanthropy2. Nehru Model - State driven policies including state ownership and extensive corporate regulation and administration.3. Milton Friedman Model - Corporate responsibility primarily focused on owner objectives4. Incorporation of CSR strategy in to business strategy 3
  4. 4. Stakeholder Dynamic Civil Society • Watchdog, Critics • Protect People’s rights • Service Delivery Economy Government Corporation • Enforcers, providers • Innovators, Doers • Preserve order • Deliver value to • Represent citizen stakeholders • Support to customersRef. CSR as risk mgmt by John Gerard Ruggie 4
  5. 5. Challenges in implementing CSR programs1. Lack of Community Participation in CSR Activities2. Need to Build Local Capacities3. Issues of Transparency and Visibility Factor4. Non-availability of Well Organized Non-governmental Organizations5. Narrow Perception towards CSR Initiatives6. Non-availability of Clear CSR Guidelines7. Lack of Consensus on Implementing CSR IssuesCorporate Social Responsibility – Issues and Challenges in IndiaNilesh R. Berad, nileshb_iom@bkc.met.edu, MET Institute of Management, Nasik 5
  6. 6. CSR levels and ongoing activitiesInstitutional Level • Organizational LegitimacyIndividual Level • Moral Choices of ManagersOrganizational Level • Stakeholder ManagementGlobal Level • Sustainable Development • Vocational Training and Women empowerment activities • Community Development • HIV Drugs Distribution and Mobile healthcare vans • Setting up computer training labs • Cyclone proof houses/houses for poor • Environmental protection venture 6
  7. 7. Innovations in CSR implementation Products Distribution • Designing of products at micro • Capitalizing existing channel level and models • Bundling of Services such as • Suggest new players to Health and Life Insurance, organize this type of programs Pension, Tele-medicine and • Integration with ongoing CSR Child Education programs USPs - Technology and Process • self reliant individual and • Integration with distribution sustainable community channels so as to reduce • Catering latent customer costs and increase needs through to mitigate operational efficiency risks • To educate community on sustainability 7
  8. 8. International and National Social Innovation Brands ABN AMRO Ranbaxy Electricité de France Tata Consultancy Services Essilor International (TCS) Novo Nordisk Bharat Electronics Ltd Philips Ion Exchange Procter & Gamble Telenor TrygVesta Unilever Lupin India Ltd Cipla A Literature Review on Corporate Social Responsibility in the Innovation Process. Prepared by Kai Hockerts and Mette Morsing1 Copenhagen Business School (CBS), Center for Corporate Social Responsibility Porcelaenshaven 18, Office 0.113, DK-2000 Frederiksberg, Denmark 8
  9. 9. CSR Activities in IndiaIn India companies run CSR programs in following ways:1. Approaching local NGOs and participate in their ongoing programs2. Select a focus area and support in concerned initiatives3. Contribute in the existing initiative of common interestCompanies also support their own foundation by monetary assistanceto implement CSR goals set by management. Corporate also focus onissues such as:•Health And Community Development•Gender Equality / Labor Standards / Human Capital•Environmental Management / Energy And Water Conservation 9
  10. 10. ConclusionThis CSR Innovation model will help corporate, government and societyto bolster the growth for poor. Reduce inequality between affluent and risk-prone poor Ease the burden of social support of government Taking forward the notable efforts taken by Indian Corporate Provide better client value Help governments to align & channelize PPP initiatives Help reducing harassment to the workers Launch of awareness generation programsAt the same time, sustainability of this model will open new avenues fornew business operations as well. 10
  11. 11. Thank You Devendra Shahapurkar +91 9167252987 11
  12. 12. By using BOP thinking MNCs are believed to better target their design as well as improve the distribution so as to bring down the poverty premium. The Mexican cement manufacturer Cemex launched an initative that enable low-income rural Mexican households to by the cement to build a house. The purchase includes low-weekly payments and consultation and inspections from Cemex architects. The initiative allows a great deal of flexibility and assistance to the poor, who would not have been able to construct a house at traditionally fluctuating market prices.A Literature Review on Corporate Social Responsibility in the Innovation Process16 12

×