Cloud Computing Pascal Walschots


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  • Cloud Computing Pascal Walschots

    1. 1. Migration To Cloud Computing Build, Buy or Both?<br />Pascal Walschots<br />EMEA Communication Sector | Software plus Services<br />Microsoft Corporation<br />
    2. 2.
    3. 3. What’s in a Cloud?<br />?<br />
    4. 4. Agenda<br />Industry transformation & trends<br />Cloud computing & Windows Azure<br />Combining Public & Private Cloud<br />Service Provider Roles<br />Next steps<br />
    5. 5. The Industry Debate<br /><ul><li>Security & Privacy
    6. 6. Customizability
    7. 7. Visibility & Control
    8. 8. Data Accessibility
    9. 9. Global Reach
    10. 10. Ease of Provisioning
    11. 11. Business Agility
    12. 12. Deployability & Manageability</li></li></ul><li><ul><li>Best of both worlds
    13. 13. User in control
    14. 14. Deployment choices for IT
    15. 15. Extending tools and platform to cloud
    16. 16. Experience across multiple devices
    17. 17. Best-in-class SLAs and IT governance</li></ul>Software + Services<br />+<br />
    18. 18. Cloud Computing opportunity<br />%<br />$150B<br />$46B<br />2009<br />2013<br />Graph created by Microsoft based on Gartner data.<br />Source: Gartner, Inc. “Forecast: Sizing the Cloud, Understanding the Opportunities in Cloud Services”, by Ben Pring et al, March 18, 2009<br />
    19. 19. Service Providers: Key to Cloud Growth<br />20k+ WW Hosters**<br />~15% YoY Growth**<br />All ‘In-house’ hosting falls below 50% in 2008 *<br />Enterprises, ISV’s, Public Sector see the value of 3rdparty hosting<br />* IDC Survey 2008 <br />** Tier1 Research on Managed Hosting<br />
    20. 20. Still early …<br />
    21. 21. Adapting to Change: Datacenter Evolution<br />PrivateCloud<br />PublicCloud<br />PrivateCloud<br />PublicCloud<br /><ul><li>Utilization Increases to >50%
    22. 22. Management Costs Decrease
    23. 23. Management Costs Decrease Significantly
    24. 24. IT as a Service
    25. 25. Well-known, stable and secure
    26. 26. Utilization <15%
    27. 27. Capacity on Demand
    28. 28. Global Reach</li></ul>TraditionalDatacenter<br />VirtualizedDatacenter<br />TraditionalDatacenter<br />VirtualizedDatacenter<br />
    29. 29. Non-Cloud inefficiencies<br />Allocated IT-capacities<br />Load Forecast<br />“Under-supply“ of capacities<br />“Waste“ of capacities<br />Fixed cost of IT-capacities<br />IT CAPACITY<br />Barrier for<br />innovations<br />ActualLoad<br />Time<br />
    30. 30. Optimized in a Cloud View<br />Allocated IT-capacities<br />Load Forecast<br />No “under-supply“<br />IT CAPACITY<br />Reduction of “over-supply“<br />Reduced costs if reduced load<br />Reduction of initial investments<br />ActualLoad<br />Time<br />
    31. 31. The Cloud Computing Continuum<br />Private<br />Public<br />Partner<br />Microsoft<br />Software as a Service<br />(SaaS)<br />IT as a Service<br />Platform as a Service<br />(PaaS)<br />Infrastructure as a Service<br />(IaaS)<br />| <br />Dynamic Data Center Toolkit<br />For Hosters<br />Dynamic Data Center Toolkit<br />For Enterprises<br />
    32. 32. A high-level view<br />
    33. 33. WEB & CLOUDS<br />Web applications<br />Third party cloud<br />Developer Experience<br />Use existing skills and tools<br />Compute<br />Storage<br />Management<br />Management<br />Relational data<br />Connectivity<br />Access control<br />LOB Applications<br />Composite applications<br />ON-PREMISES<br />Windows Azure<br />
    34. 34. Azure Services – Purchasing Models<br />CONSUMPTION<br />“Pay as you go and grow”<br />Available at PDC* launch <br />Low barrier to entry and flexibility<br />Optimized for cloud elasticity <br />SUBSCRIPTION<br />“Value for a commitment“<br />Select offers at PDC* <br />Discounts for commitment<br />Plans for payment predictability <br />VOLUME LICENSING<br />“Coordinated purchasing” <br />Planned for post PDC* <br />Unified purchasing through EA<br />Introduction to volume discounts <br />
    35. 35. Metered usage<br />
    36. 36. Combining Private & Public Cloud<br />Offer integrated management of solutions across your private cloud and Azure<br />ManagedHosting<br />Provide managed services on top of your own private cloud<br />Integrate your control panel with Windows Azure and resell access to Azure-hosted applications<br />Mass MarketHosting<br />Offer access to shared and dedicated services through your control panel<br />Network Providers<br />Offer web and email delivered over your network<br />Offer innovative Azure services that connect data and devices over your network<br />
    37. 37. Be the first<br />
    38. 38. Managed Hosting examples<br />Disaster Recover<br />Back up on-premise data<br />An ITIL compliance service where the customer backs up critical system data to SQL Azure. In emergencies systems are restored from Azure, backup to virtual servers at the Service Provider<br />Customer<br />Azure<br />Hoster<br />Fail over to hosted servers<br />“Burstable” server capacity<br />Hoster<br />A hosteroffers “burst hosting” – temporary development, test and data processing environments for high usage over short periods. By using Azure the customer pays only for the time and capacity used.<br />Hoster<br />servers<br />Dedicated servers<br />Customer<br />Burst servers<br />Azure<br />
    39. 39. For Windows hosters: <br />Integrate your control panel with Azure and resell access to SaaS applications running on Windows Azure<br />Mass Market Hosting examples<br />Hoster<br />Hoster Services<br />Unified Control Panel<br />Azure<br />Customer<br />Provisioning<br />Azure <br />offers<br />ISV App<br />ISV App<br />ISV App<br />Hoster<br />For Linux hosters: <br />Integrate your control panel with Azure and offer Windows hosting without having to run Windows<br />Hoster Linux servers<br />Unified Control Panel<br />Customer<br />ASP.NET, SQL, DotNetNuke, on Azure<br />
    40. 40. Bright future ahead<br />
    41. 41. In Summary<br />We are still far from the time when everything goes in the Public cloud<br />Private and Public Cloud fedaration will unleash a huge opportunity to win Enterprise IT<br />Service Providers should invest in a dynamic infrastructure to optimize cost and create new offerings, use the Dynamic Data Center toolkit to get started<br />
    42. 42. © 2009 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.<br />