If your organization hasn't written one of these, it's time. In this webinar we'll talk about what a Social Media Policy is, who owns it, and why it's important. This webinar is an intro to our full-day training, Social Media Policy Development at LimeRed Studio

1. DESIGNING POSITIVE CHANGE

2. C.Y.A.
with a Social Media
Policy
A Practical Introduction to Social Media Policy
Development for Nonprofits
Presented by:
Demetrio P. Cardona-Maguigad

3. Share the
conversation
@limeredstudio
#socialmediapolicy #socialpolicy
#communication #design
#socialmedia
#nonprofit

4. Introduction
Who’s in the room?

5. What is a Social Media
Policy?

7. People, Rules & Guidelines

8. Culture, Voice & Values

9. Anticipate Engagements

10. Sets Guidelines

11. Prevents & Responds to
Crisis

12. Adapts Through Time

13. Where do we Start?

14. Focus on Control

15. Control Somewhat Control No Control

16. Control Somewhat Control No Control
Our own
website
and blog
Our mission
Our messages
Our Policies
… Things we
have the power
to create and
make absolute
decisions on…
Employees or staff
Social Media
profiles and
accounts
Other people’s
comments on our
blog or social pages
Search
… Things we can
influence but may
not have the final
say on…
Other people’s
websites and blogs
Comments and
reviews on other
people’s websites
and blogs
Reactions or
responses to
services, products
or brand
… Things we can
not influence or
make decisions
on…

17. Focus on drafting rules and guidelines
around the things you have somewhat
control over.
If you don’t, things can move more out of
your control.

18. Establish Roles within the Organization
Develop Scenarios
Establish the Rules (Do’s and Don’ts)
Prepare Guidelines
Provide Examples for Staff
Be Clear and Concise

19. www.limeredstudio.com
http://www.limeredstudio.com/what-we-think/5-
practical-tips-implementing-a-social-media-policy-at-
your-organization

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21. THANK YOU
www.limeredstudio.co
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