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Delio's lead managment platform

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Delio is a Lead Management and Marketing Automation platform which gives you the capability of creating and implementing your online Marketing and Sales campaigns. It is different from other platforms in the market because it has been designed from the start to cater to the needs of the B2C market.

With Delio you can organize and automate your marketing actions to nurture the relationships with your consumers in the short and long term, get in touch with each of them in the most relevant way and measure the efficiency of the whole process.

Delio gathers every bit of information about your leads and allows easy segmentation for the creation of automated flows to stay in touch and nurture them. The flows can include phone calls, emails, text and whatsapp messages. Finally, Delio’s analytics will give you useful insights into what works best in your campaigns so you can make informed decisions.

Delio, your door to the sales possibilities of the online world

Published in: Marketing

Delio's lead managment platform

  1. 1. PLATFORMDESIGNEDBY WALMERICTOTENDTOTHE NEEDSOFB2CCLIENTS
  2. 2. LEADMANAGEMENT PLATFORM “LEADMANAGEMENT:MAXIMIZEYOURINVESTMENTS, MANAGINGALLOFYOURCHANNELSFROMONEPLATFORM". DELIO,THEMARKETINGONLINE&SALESFULLSUITE Analytics Lead Qualification Lead Nurturing Integration Dynamic LandingPages Contact Manager Reporting HotLead LiveHelpTool Knowand Manage yourSales Opportunities Monetizeyour Database Contactyour Leads Immediately Measure Results
  3. 3. ¿? HowdoIqualifymyleadstoincrease theirchancestoturnintosales? HowdoIgetmyleadsthemost relevantmessagesaccordingto theirbehaviour? WhatcanIdowiththeleads whodidnotbuy afterthefirstcall? HowdoIservetheleadjustwhenhe needsit,withoutincurringintoo manySalescosts? HowdoIstoppeoplefrom leavingmysitewithout purchasinganything? Source:marketingautomationsoftware.com WHATCONCERNSAB2CCLIENT?
  4. 4. 2013B2CContentMarketingBenchmarks-NorthAmerica: ContentMarketingInstitute/MarketingProfs MANAGESANDSELLS LIVEHELPTOOL MEASURES&QUALIFIES CONTACTMANAGER CROSSSELLING UPSELLING AUTOMATES LEADNURTURING 25% 32% 50% 52% 61% 66% 74% 75% 77% CustomerRetention/Loyalty CustomerAdquisition BrandAwareness Engagement WebsiteTraffic LeadGeneration Sales ThoughtLeadership LeadManagment/Nurturing % of B2Crespondents whocitethe goalasa “priority” ORGANIZATIONALGOALSFORB2CMARKETING DELIOSOLVESTHEB2CSECTOR’SBIGGESTCONCERNS
  5. 5. Itqualifiesleadstoimprovetheirchancesofbecomingsales. Itreachestheleadwiththemostrelevantmessagesaccordingtotheirbehaviour. Whattheleadneeds,notwhatwe“figure”theleadneeds. Itreachestheleadjustinthemomenttheleadneedsit,respondingatoncetoeach leadactionsotheleadisstill“hot”. Itadaptstothedifferentmediatheleadusesdaily(phonecall,SMStexts,email…). NoleadgoesNoleadgoesunattended. Itintegratesmarketingactivities(acquiremoreleads)andsalesactivities(selling)ina singletoolbothcanuse. DELIO’SADN
  6. 6. WHATISDELIOLEADMANAGEMENT? TRACKING LEAD MANAGMENT ANALYTICS AUTOMATION Measuresallresultsinrealtime. Fromthefirstclicktosales conversionintheCallCenter. Itaddslabelstoeachleadsoitcan betreatedinauniqueway. Itmanagesallyourleadsina personalizedway,inasecure andautomatedmanner. ItprovidestheCallCenter withtheinteractiontools neededtocreatebuying commitment. Multichannelresultanalysis fromasingleplatform. Itautomatesthe managementofallyoursales opportunitiesinanefficient waybycreatingflows
  7. 7. WithDelio’spersonalizedlabels,Lead Scoring,ycansegmentandmanage myleadsinacustomizedway Delioallowsmetoloadleaddatabases WithDelio’sautomatedflowsIcankeep ongettingintouchwithallthoseleads whodidnotbuy(LeadNurturing) Delio’sTrackinggivesmeaclearview ofmyactions WithDelioLiveHelpToolIintegrate MarketingandSalesinaqualifiedand directmanner WITHDELIO... SELLMORE,SELLBETTER DELIOISTOTALLYALIGNEDWITHTHENEEDS OFAB2CCLIENT
  8. 8. TRYNOTTOCANNIBALIZEDIRECTON-SITESALES. AVOIDINCREASINGCALLCENTERCOSTSWITHPOORLYQUALIFIEDLEADS. AUTOMATEACTIONSFOREACHLEADWHODIDNOTBUYINITIALLY. TRACKALLINBOUNDACTIONSSOWECANPLANSUCCESSFULLY. ALLTOOLSMUSTBEFLEXIBLEANDSCALABLE. SOMECONCLUSIONS
  9. 9. visitusatwww.delio-lm.com SellMore,SellBetter

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