The rise and fall of Blockbuster Video, a once-prominent video rental store chain. It mentions that Blockbuster failed to adapt to the changing market, particularly the shift towards home movie watching facilitated by services like Netflix. Charging high late fees and lacking innovation are cited as some of the mistakes made by Blockbuster. Overall, the description portrays Blockbuster as a company that failed to keep up with the evolving needs and preferences of consumers.