Created by Deepanwita Roy, MIT, Manipal, Karnataka during a Marketing Internship by Prof. Sameer Mathur, IIM Lucknow.

3. “People have very thin wallets. We should take care
of their interests.”
-Ingvar Kamprad

4. IKEA with Studying Consumer Behavior

5. Social Factors Cultural Factors

6. Personal Factors
Age and stage in
life cycle
Occupation and
economic
circumstances
Personality and
self concept
Lifestyle and
values

7. IKEA with Consumers’ Psychology

9. Some ads by IKEA

10. Some more ads by IKEA

11. “No matter who you are, what you do,
or how much you make, you can still
make the dream yours.”
- IKEA

12. The IKEA experience

13. The IKEA experience

14. IKEA and the local markets

15. The IKEA post-purchase experience

16. Where to go next?

17. Have more sales
persons around to help
buyers
Have a line of products
catering to the region’s
traditional tastes
Have TV ads, not
just in sometimes
in theatres

18. Some risks to take care of

19. Why not them? Are the products dangerous?

20. IKEA with Studying Consumer
Behavior
IKEA with Consumers’
Psychology The IKEA experience
The IKEA post-purchase
experience
Where to go next?
Some risks to take care of
A Quick Recap

21. DISCLAIMER
Created by Deepanwita Roy, MIT, Manipal, Karnataka during
a Marketing Internship by Prof. Sameer Mathur, IIM Lucknow.