IKEA|Analyzing Consumer Markets| Deepanwita Roy
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Created by Deepanwita Roy, MIT, Manipal, Karnataka during a Marketing Internship by Prof. Sameer Mathur, IIM Lucknow.
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IKEA|Analyzing Consumer Markets| Deepanwita Roy
- 3. “People have very thin wallets. We should take care of their interests.” -Ingvar Kamprad
- 4. IKEA with Studying Consumer Behavior
- 5. Social Factors Cultural Factors
- 6. Personal Factors Age and stage in life cycle Occupation and economic circumstances Personality and self concept Lifestyle and values
- 7. IKEA with Consumers’ Psychology
- 9. Some ads by IKEA
- 10. Some more ads by IKEA
- 11. “No matter who you are, what you do, or how much you make, you can still make the dream yours.” - IKEA
- 14. IKEA and the local markets
- 15. The IKEA post-purchase experience
- 16. Where to go next?
- 17. Have more sales persons around to help buyers Have a line of products catering to the region’s traditional tastes Have TV ads, not just in sometimes in theatres
- 18. Some risks to take care of
- 19. Why not them? Are the products dangerous?
- 20. IKEA with Studying Consumer Behavior IKEA with Consumers’ Psychology The IKEA experience The IKEA post-purchase experience Where to go next? Some risks to take care of A Quick Recap
- 21. DISCLAIMER Created by Deepanwita Roy, MIT, Manipal, Karnataka during a Marketing Internship by Prof. Sameer Mathur, IIM Lucknow.