Smarketing Guide: How to align sales and marketing

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Aligning sales and marketing is important if you want to achieve growth. Here are the best tips you can follow to align your sales and marketing teams.

Business

Gabe Moncayo
CEO & Founder, AlwaysHired
Meet Our Speakers
Jason Hubbard
VP of Partnerships & Alliances,
SalesIntel

● What is Smarketing and Why Does it Matter?
● Tips for Creating Better Communication and Processes
● Using Full Funnel Solutions in Your TechStack
Agenda

What is Smarketing and Why
Does it Matter?
● The term ‘Smarketing’ refers to the alignment between your
sales and marketing teams created through frequent and direct
communication between the two
● Why it matters….

Tips for Creating Better
Communication & Processes

● Be upfront
● Expected Volume and Conversion Metrics
● Leads must convert to sales and Sales must convert leads
TIP #1
Expectations

● Good things take time
● Have KPIs and Quotas (traffic vs leads, for example)
● Build a ramp schedule for volume and conversions
TIP #2
Be realistic

● High volume activity = low wait times for A/B results
● Constantly quietly test in the background
● Don’t be afraid to fail
TIP #3
Analyze in real time

● CRM/Slack/All-Hands shout-outs
● Contests around implementation & adoption
● Bonuses that are tied to the other departments’ success
TIP #4
Align Incentives

● Keeps reps sane
● Gives management better visibility
● Increases output, without increasing workload
Using Full Funnel Solutions in
Your TechStack

SalesIntel.io
jason.hubbard@salesintel.io
VP of Partnerships & Alliances
AlwaysHired
gabe@alwayshired.com
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Smarketing Guide: How to align sales and marketing

2. Gabe Moncayo CEO & Founder, AlwaysHired Meet Our Speakers Jason Hubbard VP of Partnerships & Alliances, SalesIntel

3. ● What is Smarketing and Why Does it Matter? ● Tips for Creating Better Communication and Processes ● Using Full Funnel Solutions in Your TechStack Agenda

4. What is Smarketing and Why Does it Matter? ● The term ‘Smarketing’ refers to the alignment between your sales and marketing teams created through frequent and direct communication between the two ● Why it matters….

8. Tips for Creating Better Communication & Processes

9. ● Be upfront ● Expected Volume and Conversion Metrics ● Leads must convert to sales and Sales must convert leads TIP #1 Expectations

10. ● Good things take time ● Have KPIs and Quotas (traffic vs leads, for example) ● Build a ramp schedule for volume and conversions TIP #2 Be realistic

11. ● High volume activity = low wait times for A/B results ● Constantly quietly test in the background ● Don’t be afraid to fail TIP #3 Analyze in real time

12. ● CRM/Slack/All-Hands shout-outs ● Contests around implementation & adoption ● Bonuses that are tied to the other departments’ success TIP #4 Align Incentives

13. ● Keeps reps sane ● Gives management better visibility ● Increases output, without increasing workload Using Full Funnel Solutions in Your TechStack

14. Q&A

15. SalesIntel.io jason.hubbard@salesintel.io VP of Partnerships & Alliances AlwaysHired gabe@alwayshired.com CEO & Founder

Smarketing Guide: How to align sales and marketing

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