-

2. Companies involved
PDB
Crescent
Pure
In 2013, PDB acquired Crescent Pure.

3. Founded in 2008 by Peter Hooper.
Manufacturers of non-alcoholic
organic beverage
..

4. Portland Drake Beverages was founded by
Michael booth and its Marketing VP is Sarah
Ryan. They manufacture organic juices and
sparkling water and is also the largest Product
Distribution Network.

6. Choose a suitable Brand Positioning
for Crescent Pure by Analysing the
available data.

9. ENERGY DRINK

11. SPORTS DRINK

13. Organic healthy beverage.

16. Positioning Crescent
Pure as “An Organic
Healthy Drink” is
considered as the most
suitable keeping in
mind the present
scenario.

19. Crescent should be
positioned as an energy
drink.

24. This presentation was made by Deeksha Yadav as an
assignment during an internship on “marketing
management” under the guidance of Prof. Sameer Mathur,
IIM-L.
Prof. Sameer Mathur
Deeksha Yadav