1. Créateur de la Cosmétique
Végétale®
Benchmark
Internet Cosmetic
Players
® Marque déposée par Yves Rocher
25/05/201
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2. Executive summary –
Sephora.com
Sephora.com is a brand new and advanced «web 2.0 e-
commerce platform » offering to US consumers:
- Rich content (videos, product presentations…)
- Social CRM (dynamic FAQ, social media links, advice online,
user review... )
- Typical US marketing tips (free samples, free shipping…)
Brand global image
- Sephora US is devoted to the sophisticated and narcissic
beauty vs. Yves Rocher is devoted to beauty made by
nature
Home Page
- Easy navigation (with 2 entries : product and consumer
usage)
- No promotions and no prices shown
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3. American cosmetics websites: focus
Home
Page
• great visual effect on the home page: “shop
window” effect
• Communication around the new website
• Carousel occupies 90% of the page space
• Strong focus on brands Team
Internet Marketing & Social Media Central and products providing a
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4. Home
Page
• Content renewal every week : Beauty
tips and product news
• Sephora How-to : commercial videos
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5. Home
Page
Cross-channel approach:
o Mobile applications (iPhone, iPad)
o Sephora newsletters
o Stores location
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6. Social
media 2.0
Sephora.com surfes on the Pinterest
Phenomenon in the US:
o Generates much more traffic on websites than
Twitter (survey on January 2012)
o Design and graphical approach seducing a woman
Internet Marketing & Social Media Central Team 25/05/201 6
community (80% of Pinterest users)
7. Social
media 2.0
Official Youtube
Channels:
- Many American cosmetic
brands and retailers
display one: M.A.C, Sephora,
Benefit, Mary Kay
cosmetics…
- Positive SEO impact
- Sephora : near 60,000
Internet Marketing and more than
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8. Marketing
- Free samples to add to the
order:
=> Many brands use it: Sephora,
BoBBi Brown, lancôme usa…
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9. Shopping TV
o High-Definition videos and
advanced streaming
o Focus on products innovation
o Professional studios staging
o Commercial videos: 8-10 new
videos/year
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10. Collaborative
platform
o Beauty Talk : sophisticated platform for interactions
between customers and the brand: you no more need to
shop in the street to get personalized advices!
o Powered by Lithium (Social CRM software editor
competing with Dimelo in France)
o Beauty tips, testimonials
o Expert advices, comments from customers and Sephora
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fans 25/05/201 10
11. Instant
Feedback
o Instant Feedback : advice and suggestions made by
the customers on line
o Powered by User Voice
o Comments classified in categories
o Integrated search engine system
o Comments indexed on Google: SEO positive impact
o Enhances Sephora e-reputation
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12. Executive summary –
Sacks.com.br
Sacks.com.br is a web 1.0 e-commerce
platform vs. Sephora.com offering:
- Less video contents
- No use of carousel and interactive
content
- A beauty forum/blog
- Security labels to encourage the
brazilian customer to shop online
Global image:
- Focus on the seductive and sexy woman
for males vs. Sephora.com focusing on the
sophisticated and narcissic beauty
- Symbol of « latino » glamour : Ricky Martin
on the home page
Home page:
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