Data Analytics for Digital Marketing Lecture for Advanced Digital & Social Me...
Understanding and Improving Analytics at Conserv.pptx
1. Understanding and Improving Analytics at Conserv
I will start out by studying Conserv’s
business process, what are your
business needs and priorities, what
problems are you trying to solve,
who are my team members, what
data exists, what information is
prioritized and how this data is
currently used to solve problems.
I will then analyze my observations and synthesize them to define the core
problems I and my team have identified.
Create & Test Solutions
The aim is to identify the best possible
solution for each problem statement. I
will build data models that show how
concepts are related through data. I will
also build dashboards that report real
time changes in data and iterating data
analysis to validate ideas and test
prototype solutions.
Presentation of Findings
Empathize
Empat
hize
Empathize
Accumulate the
information
gathered
during the
Empathize
stage
Define
the
problem
Create
problem
statements
Come up with
ideas on how to
solve these
problem
statements
Prioritize what
type of data
needs to be
collected and
frequency of
this collection
Define
data sets
and build
data
models
Clean the
data
Analyze
the data
Build
dashboards to
report real
time data
Communi
cate
Results
Define the Problems & Generate Ideas Continuous monitoring and evaluation of
results.