This document provides a summary of products and solutions from Experian Marketing Services. It describes various data and analytics tools for consumer insights, segmentation, location analytics, suppression, digital media services, and international data coverage. The tools include ConsumerView, Mosaic UK, Financial Strategy Segments, Delphi for Marketing, Local Area Data, Micromarketer suite, Intact, Alchemy Social, Cross Channel Marketing Platform, and Digital Advertising Services. The document also includes contact details and short descriptions for each tool.

1. Data Directory
A quick reference guide of products and solutions from Experian Marketing Services

2. Consumer contacts and insights
ConsumerView 6
ChannelView 8
Club Canvasse 9
Link 10
Segmentation
Mosaic UK 14
Financial Strategy Segments 15
Delphi for Marketing 16
Location Analytics and Geo-marketing
Local Area Data 18
Micromarketer suite 19
Location Analyst 20
Suppression
Intact 24
Digital Media Services
Alchemy Social 27
Cross channel Marketing 28
DAS 29
International data coverage 30
Bespoke services 31
Contents

3. 3
This booklet gives you information on the main
products that can help your clients know, get and
keep the right customers. Communicating with
them at the right time, with the right message.
Experian Marketing Services intelligently brings
brands and customers closer together through the
world’s most flexible and comprehensive cloud-
based marketing platform.Built from the ground-up
leveraging 30 years of data-driven global marketing
expertise, Experian’s customer identity, analytics
and cross-channel marketing technologies unite to
form the award-winning Experian Marketing Suite.
The Marketing Suite is a flexible and
comprehensive, end-to-end, marketing
solution that enables you to create and
deliver exceptional customer experiences,
drive acquisition and increase loyalty
across any channel and device.
Introduction
Identity manager
Know who your
customers are regardless
of channel or device
Interactions Manager
Create and deliver
exceptional experiences,
every time
Intelligence Manager
Know where and how to
reach your customers
with optimal messages

5. 5
Consumer contacts and insights
ConsumerView 6
ChannelView 8
Club Canvasse 9
Link 10

6. For over 250 clients, ConsumerView provides a definitive
and consistent view of the UK adult population, containing
accurate cross-channel contact data aligned with in depth
insight to drive improved consumer marketing engagement.
All contact data is from trusted sources, with monthly
updates ensuring accurate and up to date records for use in
your campaigns.
49m names and addresses for enrichment
42m names and addresses for prospecting
30m email addresses
19m mobile numbers
10m landline numbers
Reach, Enrich and Engage…
With comprehensive cross-channel contact data,
ConsumerView enables you to extend the reach of
your marketing campaigns. It also helps enrich your
understanding of your customers with deep insight into
consumer characteristics, lifestyles and behaviours. With
over 500 variables and incoporating Experian’s lifestyle
(actual) data, ConsumerView can create a 360 degree
view of today’s consumer. Its common currency delivers
consistent marketing messages to target audiences across
ConsumerView
All our UK consumer data, in one place
www.experian.co.uk/consumerview

7. 7
all channels allowing you to engage with your consumer
via: social media, traditional and mobile web, digital display
and banner advertising, direct mail, poster sites, affiliate
marketing and addressable TV advertising
Propensity models
Consumer Propensities are a library of modelled
propensities for a range of characteristics, chosen from self
reported lifestyle surveys and research data. For example,
they indicate the likelihood of an individual or household
to own a particular product, or use a particular service. 235
modelled propensities are available.
Triggers
Experian can provide daily, weekly or monthly life event
triggers to identify the right time to deliver a message.
These triggers can be based on important life events
like moving home or having a baby. Matching this
‘trigger’ with a huge array of consumer insight to help
identify the right audience, decipher the right message
and deliver this from a cross channel perspective,
helping to ensure that at this critical purchasing
time your clients’ organisation is front of mind.
iCoder
iCoder enables you to enrich your clients customer data by
linking it to the 49 million UK individuals available within
ConsumerView. iCoder can be accessed in two ways: either
an installation to a machine on your own premises, or
accessed 24/7 online via Experian’s secure website.
A comprehensive set of linkage keys are appended to your
data to enable maximum match rates. These include:
• postcode
• household
• family
• address
• surname
• individual
• email address
• mobile telephone number
By uploading your clients customer data, and appending
licensed ConsumerView variables, iCoder allows you to
create insightful customer profiles to help your clients
better understand their audience.

8. Unlock the potential of your clients’ data by filling the gaps
and adding more contact points. Begin to understand the
individual behind the record. Transform a single contact into
multiple access points – enhancing your clients’ multi-channel
marketing strategy.
There’s a multitude of contact points that today’s consumers
are contactable on. If your client only has one of these pieces,
there’s a world of insight and opportunity that is being
overlooked.
• Enhance Email or postal addresses with geo-
demographic insight.
• Email Prospecting: Open up the online potential of a
customer’s offline postal address by combining it with
33 million online email contacts.
• Email & Mobile Linkage: Enrich your clients existing
customer records with any of our 500+ lifestyle variables
or social-demographic models to add colour and help
bring email and mobile data to life.
ChannelView
All the data we have for your clients’ contacts across every channel
www.experian.co.uk/channelview

9. 9
Club Canvasse
Experian’s home shopping data co-operative for profitable customer acquisition and retention
Club Canvasse is Experian’s data co-operative for home
shopping organisations and direct retailers. For your
clients that are members it offers members access to
information on the buying habits of over 17.7 million
individuals that have purchased from two or more home
shopping companies.
This data pool not only provides a unique source of highly
responsive names for acquisition campaigns, but it also
adds insight to existing customer data so customer
management activities can be tailored based on a
consumer’s individual purchasing behaviour.
This insight allows marketing offers to be differentiated
dependant on how likely an individual is to respond. It
also enables marketing spend to be targeted on those
individuals who are likely to give you the best return via
the most cost-effective channel.
www.experian.co.uk/club-canvasse

10. Experian Link is intuitive data quality management
software that provides the foundation from which
organisations can build a consolidated single
customer view.
Creating a single customer view for each and every
customer can only happen if all data and information
about them is integrated and stored, as one consolidated
record on your customer database. Marketing
communications can then be targeted according to
a true understanding of their history with your brand,
their service issues and their propensity to buy new
goods and services.
Link
Experian’s single customer view solution
www/experian.co.uk/scv

11. 11
MEET THE TEAM

13. 13
Segmentation
Mosaic UK 14
Financial Strategy Segments 15
Delphi for Marketing 16

14. Through a combination of Experian proprietary, public
and trusted third party data, Mosaic condenses billions
of pieces of information into a concise and easy to
understand consumer classification. The solution
segments the UK population into one of 15 high level
groups or 66 detailed types based on their demographic
characteristics, lifestyles and behaviours.
Benefit
Fully enabled across traditional and digital channels
Mosaic is a common currency to consistently plan,
deploy and measure marketing communications to
target audiences.
Flexible technology means that Mosaic can be accessed
in whatever way suits your business, from managed
service or on-premise software to a web-based API for
real time access.
Mosaic UK
THE demographic tool for profiling the UK population
www.experian.co.uk/mosaic

15. 15
FSS is Experian’s leading consumer classification
focused on understanding the financial behaviour of the
whole UK population. With up-to-date consumer insight,
underpinned by Experian’s comprehensive data assets,
FSS accurately reflects how consumers interact with
financial services providers in today’s changing market.
FSS’ depth of insight optimises targeting of products
and services, maximising the return from customer and
prospect marketing activity.
Benefit
FSS provides customer insight across different markets
including savings, investments, insurance, credit and
banking enabling highly targeted marketing to acquire,
retain and cross sell across all channels with the same
delivery flexibility as Mosaic.
FSS optimises customer value through data driven insight
that informs customer retention and cross-sell strategies.
Financial Strategy Segments
A tool for understanding consumers financial attitudes and behaviours
www.experian.co.uk/FSS

16. By using delphi for marketing your clients
can pre-screen customers to ensure they can
afford their products and services
The latest Delphi for Marketing (DFM) is even more
accurate in its identification of consumers likely to suffer
from payment difficulties, this in turn results in:
• Better identification of the highest risk prospects
to ensure responsible lending and reduce the
number of declines at application stage.
• Early indicators of financial stress, often before
accounts go into arrears, enabling a more proactive
approach to marketing pre-screening.
• Improved lifetime profitability of converted prospects
as they are less likely to have payment issues
during the early stages of the customer lifecycle.
By using delphi for marketing you can pre-screen customers
to ensure they can afford your products and services
Delphi for Marketing
A credit pre-screening tool that applies a risk score to every individual in the UK
www.experian.co.uk/delphi-for-marketing

17. 17
Location Analytics and
Geo-marketing
Local Area Data 18
Micromarketer suite 19
Demographics Online 20

18. Local area data can be used across both the Private
(Retail, Property, Leisure, Media, Automotive) and
Public Sectors. The analysis of this data can be used for
catchment profiling and ranking to:
• Understand previous, current and future demographics
• Assess market size, share and supply
• Understand media and other behaviours
Examples of counts estimates range from the number of
households, the number of adults aged 18+ who drink
bottled beer, the estimated weekly spend (£) at Waitrose,
etc. The variables are created from c.223,000 Output Areas
and 9,700 Postal Sectors.
Delivery methods; Local Area data can be delivered
through Experian’s Micromarketer family of software
(overleaf).
Local Area Data
Understand the market in a local area

19. 19
Spatial analysis tools that allow you to build maps,
network, catchments and drive time analysis. All
products in the Micromarketer family suite can provide
geographical analysis such as; understanding areas,
deriving and ranking catchments, matching segmentation
data, and profile customers all with differing levels
of complexity profiling. For the more technical user
seeking a comprehensive spatial understanding, MMG3
is recommended. On the opposing end of the spectrum,
location Analyst is preferred for users with simpler needs.
Benefits
• Make informed location decisions
• Evaluate local areas to understand potential.
• Benchmark performance between your catchment areas
• Understand how far your customers come from and plan
the reach of your campaign to cover the right areas.
Micromarketer suite
Geographical analysis for customers with sophisticated needs
www.experian.co.uk/micromarketer

20. location Analyst
Geographical analysis for customers with simpler needs

21. 21
Location Analyst is a web-based tool that enables
you to:
• Profile your customers
• Import consumer postcodes, segment and profile
this data using Experian’s Mosaic UK consumer
classification.
• Define a sales territory or trade area, profile the area
and report on this using Experian’s range of local
market information.
• Compare and rank areas of the country to identify
the concentration of your clients customers by store
catchment, local media or postal geography.
• Map and report
Map the location and coverage of your customers, sites
and competitors, report on the coverage of products and
services; visualise sales territories or trade areas.
Use Location Analyst to:
• Understand customers
• Find new customers
• Benchmark performance
• Identify the potential of local markets
• Identify the attractiveness of sales or trade areas
• Visualise data
www.experian.co.uk/marketing-services/products/location-analyst.html

23. 23
Suppression
Intact 24

24. Intact
A simple tool to clean and enhance your data

25. 25
Experian Intact is an easy to use, online data cleansing
tool providing 24/7 access without any need for any
prior technical knowledge, configuration or set up.
Employing a 5-step process Intact;
1. Cleans and updates name, address,
age and phone number
2. Validates residency
3. Suppresses those who can’t or won’t respond
4. Matches records to remove duplicates
5. Enhances data with insight to help better
target your customers/prospects
Utilising Experian owned and industry leading
suppression files for database cleansing, as well as
providing data enhancement services – whereby data
attributes including age, marital status, income and a
host of geo-demographic information can be appended to
your data. In addition, our market leading segmentations;
Mosaic and FSS can also be appended through Intact
With the ability to obtain a FREE data audit,
and purchase services on a PAYG basis Intact
provides a simple to use, convenient and cost
effective way to manage your data integrity
www.experianintact.com

26. Digital Media Services
Alchemy Social 27
Cross-Channel Marketing Platform 28
Digital Advertising Services 29
International data coverage 30

27. 27
Alchemy Social is an Experian owned company and a
leading Facebook and Twitter API Partner with a flexible,
easy-to-use campaign management, reporting and
optimization solution that helps marketers scale their
programs, make better decisions and acquire high value
customers across social networks.
Unlike other platforms, Alchemy Social is built with an
intuitive design and open cross-channel architecture,
allowing Facebook and Twitter advertisers to use advanced
audience personalization, gain meaningful insights and
increase their social advertising ROI faster.
Alchemy can help advertisers leverage the power of
Experian data across all industries.
In a nutshell, Experian has data on more than 2.3 Billion
adult consumers in over 28 Countries. 99.7% Consumers
have been profiled, thus understanding this data enables
you to reach greater volume of high-value customers more
efficiently and grow their social advertising programs to
new heights.
We are the only platform owned by a Facebook approved
Audience/Data Partner.
Alchemy Social
Tool for identifying an audience and deploying campaigns through Facebook
www.experian.co.uk/alchemy

28. Today’s customers are dynamic, empowered, and
hyper-connected. They rely on a variety of devices,
communication channels and 24-7 Web access to stay
connected to their world at all times. As a result, they
expect seamless and co-ordinated customer experiences
from their favourite brands, that are both meaningful and
relevant to their everyday lives. Organisations must now
align their business around the customer by harnessing
marketing systems that support end-to-end, co-ordinated
and intelligent engagement across all channels.
Your customers see a brand — not a channel.
Experian Marketing Services’ cross-channel marketing
platform was built from the ground up, with the scale
and flexibility to handle the speed and complexities
of modern customer interactions. Supported by an
outstanding client services team, Experian Marketing
Services’ cross-channel marketing platform enables
marketers to efficiently plan, execute, optimise and
manage cross-channel marketing programmes that
deliver truly rewarding customer experiences.
Cross channel Marketing
Communication and engagement delivery and measurement tool
www.experian.co.uk/crosschannel

29. 29
Digital Advertising Services
Targeting audiences across all digital channels including display, mobile, TV & video
Experian’s Digital Advertising Services provide best in
class audience solutions for brands, agencies, technology
platforms (DSP’s and DMP’s) and media owners. We
work across direct and programmatic media, in a secure,
compliant and trusted way. By linking our ConsumerView
database of 49m individuals and 25m households to client
or publisher 1st party data, we can reach 99% of the UK’s
targetable population. We can help you deploy campaigns
to the ‘always-on’ consumer across all digital channels
- including display, mobile, TV & video. Our clients and
partners work with us for customer acquisition, lookalike
modelling, retention, audience extension, CRM targeting,
and much more.
www.experian.co.uk/das

30. Experian utilises an unrivalled breadth and depth of
data to help clients develop a detailed and accurate
understanding of existing and potential customers.
Globally, Experian holds demographic data on more than
500 million individuals in 250 million households and
online behaviour data on 25 million internet users across
5 million websites. Experian segments over 2 billion
consumers in 30 countries. The Mosaic Global consumer
segmentation is a powerful customer insight solution
providing organisations with an ability to understand
detailed characteristics of customers in each local market.
International data coverage
Global segmentation and data for international consumers
www.experian.co.uk/mosaic-global
Countries
Australia
Belgium
Brazil
Canada
Denmark
Finland
France
Germany
Greece
Hong Kong
India
Israel
Italy
Japan
Korea
Netherlands
New Zealand
Norway
Poland
Rep. of Ireland
Romania
Singapore
South Africa
Spain
Sweden
UK
USA

31. 31
Bespoke services
We love a challenge
Our army of analysts love nothing more than a challenge!
Whether you want to understand the top 10 most popular
names by age group and area to print on your soft drink
label or take segmentation to the next level we will always
try and find a solution to a customer’s problem.
http://www.experian.co.uk/consultancy
Case Study:
Occam have worked
with Experian
for a number of years
to help implement
robust business solutions so that we can hit our
clients objectives. Occam are viewed by our clients
as customer engagement experts and the Experian
offering compliments this by ensuring that we have
the best tools to empower the right decisions. Their
partnership approach ensures that we are able to move
quickly and effectively to meet our client’s needs.

32. Experian Ltd is authorised and
regulated by the Financial
Conduct Authority.
Experian Ltd is registered in
England and Wales under company
registration number 653331.
© Experian 2015.
The word “EXPERIAN” and the
graphical device are trade marks
of Experian and/or its associated
companies and may be registered
in the EU, USA and other countries.
The graphical device is a registered
Community design in the EU.
All rights reserved.
The Sir John Peace Building
Experian Way
NG2 Business Park
Nottingham
NG80 1ZZ
United Kingdom
Agencies and Resellers - click here
Contact the Team
0845 234 0391
9am - 5pm Monday - Friday
160 Dundee Street
Fountainbridge
Edinburgh
EH11 1DQ
United Kingdom
7 Old Town
Clapham
London
SW4 0JT
United Kingdom