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Marketing in Motion: From Unified Data to Actionable Insights

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Krux Data Matters 2015, Las Vegas

Live Nation VP of Programmatic & Product Innovation Mike Finnegan talks about how Krux has enabled Live Nation with a holistic view of all their data across channels, screens and systems. What's more, Mike describes examples of actionable insights that Live Nation has gleaned from Krux to deliver successful campaigns.

Learn more about Krux DMP: http://www.krux.com/

Published in: Technology
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Marketing in Motion: From Unified Data to Actionable Insights

  1. 1. + © 2015 Marketing in Motion: From Unified Data to Actionable Insights Michael Finnegan Live Nation VP of Programmatic & Product Innovation +
  2. 2. + 2 Unifying Data A Quest A Challenge A Privilege
  3. 3. + 3
  4. 4. + Low Marketing Value 4
  5. 5. + 5 The Live Nation Audience Platform (est. 2015) $2 $5 ofevery 13% CPM
  6. 6. + 6 Create Opportunities Create Value Create Data & Insights
  7. 7. + 7
  8. 8. + What Brands Want 8 Improve Brand Perception Address Pain Points Collect Consumer Data Leverage Your Brand’s Reach
  9. 9. + The Quest is Getting More Exciting 9 BEACONS: CONTENT & MESSAGING Branded content to right consumers @ the right time GEOFENCED SOCIAL LISTENING Real-time social responses & retargeting CASHLESS PAYMENT Mobile ordering & seat delivery Bluetooth via event apps RFID wristbands ENGAGEMENT INCENTIVES Reward consumers for engaging with our brands with exclusive access & content
  10. 10. + 10 Solving Pain Points with Engagement Incentives Skip the line! Use the Uber Express Lane to bypass Will Call! Sign up for Uber today!
  11. 11. + Beacons: Real World Brand Engagement 11 15,487 Opted-In 3,733 Didn’t 80% of App Users Opted-In VS. NYC Marathon: 51% Major Sports Venue: 40%
  12. 12. + Over 33k Pieces of Data Were Collected at Concessions and Point-of-Sale Opportunity to create lift- driving promotions Remarket to engaged audiences post-event 12
  13. 13. + Thank you. krux.com + livenation.com

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