Be the first to like this
The IAB Europe Using Data Effectively in Programmatic White Paper (first published in November 2016) has been updated to reflect the changing nature of the European data landscape. This updated version includes revised content with an additional section covering GDPR considerations and new case studies.
Ben Geach (Global Product Strategy Director at Oracle Data Cloud) led the white paper update with input from Thomas Park (Senior Product Director, Advertising Products at Adform) and Chris Hartsuiker (Manager, Privacy and Public Policy at IAB Europe).
The V 2.0 white paper addresses:
The types of data available, the benefits and challenges of each data type and key legal and privacy considerations
How to build an audience with the available data
Key considerations for using data effectively
Data in a cross-device environment and the opportunities and challenges
GDPR considerations for using data in advertising