Ithaca College is having their 125th anniversary. This is a group project where we were able to create a variety of events for this big celebration.

1. By: Deanna Nanni, Dom Recckio, and Megan Siegle

2. Alumni Weekend
Event Vision:
The first phase of Ithaca 125 will be presented during Alumni Weekend. The theme
of this weekend-long event will be “Looking Back.” Ithaca College is always
researching to improve academically, and with the help of Alumni Weekend, looking
back can help Ithaca College move forward. Alumni will be able to share stories from
their Ithaca College experiences, connect with old friends, learn about Ithaca
College’s present initiatives, and help the design the future of the college. This event
hopes to attract 15% of alumni.
SWOT Analysis:
Strengths:
· Large A&E Center Space
· 125 is a large event
· Blue Sky Goals
Weaknesses:
· Parking Space
· Low Alumni engagement (9%)
· Theme may not appeal
Opportunities:
· Cortaca Weekend will draw more
· Fundraising
· Engage new alumni
Threats:
· Bad weather
· Travel prices
· Other conflicting events
Schedule:
Friday:
 All Day -
o A day in the life of a student alumni shadowing
o Break out sessions with students, faculty, staff, admin to look back and
design future (pre-signups online) across campus.
 i.e. SGA members will meet with alums who were in org and
talk about where to go from here.
 9:00am-9:30am Breakfast & Mingling
 9:30am-9:45am Alumni Board of Directors Introduction
 9:45am-12:00pm Depart for campus tours & minor events in A&E Center.
o Departments, organizations, and services have booths, providing a
look at today (encouraging annual fund donations)
 12:00pm-12:45pm Lunch
 12:45pm-2:00pm 5 Stages, 5 Schools panels
o Consist of 2 students, a faculty member moderator, and 3 alumni.
o Fun facts, things we can learn

3. o Video recorded & streamed as well.
 2:00pm-2:30pm Remarks from Professor Emeriti at each of the 5 stages.
Saturday:
 All Day -
o Hill Center open for all guests and families
 9:00am-10:30am Breakfast & Mingling
 10:30am-12:00pm Tailgaiting (inside if raining) in the parking lots
 12:00pm Football Game kickoff (possibly Cortaca)
 3:00pm-4:00pm Post Game celebration/event in the hill center.
Dates:
 Date not on academic calendar
 2 day celebration - Friday Saturday
Locations:
 Friday -
o A&E Center
Date & Location:
The first phase of Ithaca College 125, Looking Back, will take place during
Alumni Weekend 2017. However, the academic calendar has not posted the official
date of Alumni Weekend. It will be a two-day celebration located in the Athletics and
Event Center on Friday and in the Hill Center on Saturday.

4. Budget:
A weekend long event requires a great deal of resources, including capital. A
large budget allows for the proper execution of each planned item on the schedule.
The total budget for the Alumni Weekend is around $200,000. This includes the cost
of food, decoration, rental equipment, security, and shuttle service. This also
includes an extra $5,000 for emergencies incase last minute purchases must be
made. A break down of the budget follows:
Food: 37,500
Decoration: 30,000
Rental Equipment: 100,000
Security: 25,000
Shuttle Service: 2,500
Extra: 5,000

5. Menus:
Transportation/Parking:
The “Looking Back” event will have transportation provided to shuttle guests
from downtown to campus. The shuttle service is coordinated through Campus

6. Center and Events Services. This shuttle costs $90 per hour to provide our guests a
reliable, safe, and sustainable way to travel to and from the event. For guests who
would prefer to transport themselves, parking will be available for their vehicles.
The Athletics and Event Center will be reserved for guest parking only.
Security:
Alumni Weekend and Cortaca are both events that attract many alumni,
students, and guests to the Ithaca College campus. Security and Police are found
abundantly throughout the campus during the weekend to ensure safety to
students, guests, and the campus. Throughout the “Looking Back” phase of Ithaca
125, there will be added Security added to the Hill Center and Athletics and Events
Center to provide even more security to assure guests and students that their safety
is our first priority.
A/V:
Audio and Visual effects are an important aspect to any event, especially
when focusing on the past of Ithaca College and alumni experiences. To give guests
the best overall experience possible, there will be five stages with dividers in the
Athletics and Events Center on Campus. The audio will be designed in a way that
will ensure that sounds don’t mix with other stages, and each stage will not be
interfered by feedback or any audio from other entertainment.
Publicity:
Prior to the event, an email will be sent to the campus community inviting
them to the “Looking Back” event. Alumni will be notified for Alumni Weekend as

7. usual via Alumni affairs typical advertising, which includes emails, paper mail, and
phone-a-thons. Students will be personally invited via email be faculty members,
alumni, or the dean of their school. Each email will be different and personalized to
cater to the individuality of each student. There will be posters around campus
along with the use of Ithaca College social media accounts to advertise the event.
Issues & Solutions:
There is always the possibility for issues to surface throughout the event. By
making these possible issues apparent prior to the event, the event team can be
ready to handle these issues before they become crises. There is always a possibility
for A/V issues. The proposal outlines that there will be dividers between stages to
ensure the quality sound and video that will not be interrupted, and to ensure that
this won’t happen; the event team will be prepared to add more dividers between
sections.
Another issue that can cause disappointed and discouragement is empty
seats in the Athletics and Events Center during the “Looking Back” event. Prior to
the event, the team will have an estimated number of Alumni that will be attending.
However, the team needs to also focus on encouraging students to come as well.
The last issue that this proposal will outline is not meeting the fundraising goal. If
the goal is not met, the team will align a major gift campaign with Blue Sky or Master
Planning and announce the campaign during the event. The event team could also
advertise for IC Giving Day to attract more donors as well.
Evaluation:

8. Measuring the success of the “Looking Back” event can be evaluated in three
different ways. First, the team can count the number of alumni who attend, share
their experiences, interact online, or donate. The goal is 15%, and if the event meets
this goal, it was a successful event. If not, other strategies will be executed to meet
these goals in later events. Secondly, to obtain summative feedback, the event team
along with alumni relations can do follow-up phone calls with guests to get their
personal opinions and constructive feedback. Not only will this give the team
specific details of what worked and what didn’t, but also their thoughts on how
future events can be even better. Lastly, we can evaluate the success of the Alumni-
Student shadowing portion of the event. The proposal hopes for 100 shadows, and
the team can evaluate based on those numbers.
Time Capsule Dedication
Event vision
We see this event as a way to get students to collaborate together and think
of the future of IC. This will start the Monday after alumni weekend. We want to
have a week of events from different academic programs and student organizations,
all with a goal of painting a picture of IC at 125. We will make a time capsule that
will be opened on 2067. The way we want to do this is by having 7 clubs, 7 events.
We will have seven clubs sign up on an application process and the school will fund
them for the event they hold. As for the majors, we want all the majors to participate
in this event. We want the directors of each department for each major to meet with
the students and come up with an artifact to put in the time capsule. We encourage

9. every major to come up with an idea and present it at the dedication ceremony on
Friday.
Goal
Our goal is for each school to envision their future in 50 years. The best way
to do this is to have the students and the professors of each school to participate. It
will be cool to see how people see not only their school, but their major in years to
come. Ithaca is developing every year, so to think about it 50 years from now will be
really interesting. Another goal is to have at least 1,5000 students and faculty to
watch the time capsule go underground and be at the ceremony. It would be a great
opportunity to get the community involved too. We will invite them to put
something in the time capsule; such as what they hope to see in the Ithaca
community in 50 years. This will engage not only Ithaca College, but also the Ithaca
community.
Themes
Next are the themes of our event. We want to have three different themes.
We want the artifacts of the ICC to tie into our event, what we’ll leave behind, and
envisioning 2067.
The artifacts of the ICC are Identities, Inquiry Imagine and Innovation, The
Quest for a Sustainable Future, A World of Systems, Mind Body Spirit, and Power
and Justice. We want people to not only write about how they see Ithaca College in
50 years, but also think about how these themes have an impact on Ithaca in 50
years to come. Every Ithaca student can compare themselves to these themes.
During the weeks leading up to the time capsule, for the 7 events 7 themes we will

10. have a booth about the themes. That way people can write about how their theme
and how it will connect with them 50 years from now. We will have people write
their thoughts on the themes and how taking classes in their theme have shaped
them for 50 years from now.
The next theme we want to accomplish is “what we’ll leave behind”. As each
school year starts how is each graduating class leaving something behind? We want
people to share how the class of 2017 and so on share a moment they want to leave
behind. For instance, the class of 2017 was the first class to start the themes, we
should be able to share what that has taught us being a student at Ithaca College. We
want each class to be able to contribute to something. There will be class tables in
Emerson Suites as well next to the theme tables.
Lastly we want to envision the future of 2067. What do we hope to see at
Ithaca College in 50 years? This is the main theme of the event. Having each school
and major participating sharing their thoughts about the future is crucial for this
event. Every student will be able to think of the future of IC. Also the students who
are here in 2067 will see the similarities and differences of what the college really
looks like.
SWOT
Strengths:
Large A&E Center Space
Time Capsules are fun & participatory
Unique event
Student engagement
Weakness:
Students don’t attend many events
May not be able to think of something
They might think it is stupid
Opportunities: Threats:

11. Potential high student engagement
Press coverage
Get community involved
Other events on the night of. (Friday)
People may be unavailable
Schedule:
All Week:
 Weeks leading up to the time capsule ,the 7 clubs chosen will hold an event
focusing on IC 125 and creating artifacts for the time capsule.
o Clubs chosen and funded via application process.
 Academic Programs meet
o Each program holds an event to think about what their field will look
like in 2067, this will then be put in the time capsule.
Friday Dedication:
 9:00am - 12:00pm A&E Center Setup
 12:00pm-1:30pm Run through and AV Checks
 1:30pm-6:00pm Downtime & Fixing issues
 6:00pm-7:30pm VIP Reception in VIP room.
 7:00pm-7:45pm - Students and community members arrive for light snacks
and drinks.
 8:00pm-9:00pm - Filling the time capsule & closing remarks
o Each person/organization putting a 2017 artifact in the time capsule
gets to describe it and why it is going in.
o Closing remarks from SGA President.
 9:00-10:00pm - A Capella Concert
Dates:
 Week after Alumni weekend
 Dedication day on that Saturday
Locations:
 7 Events – Taken place at Emerson Suites
 Friday - A&E Center
Transportation
The transportation and the parking for this event will be manageable since
many people from off campus will not be coming. The students will have the normal
parking spots and the guests can park over at the A&E center lot. If there is anyone
from the Ithaca area they can take the T-cat bus. It runs on a very timely schedule.
Security
For security purposes we will have campus safety present. It is important to
make sure the students are safe. If any important speakers come like David Muir or
Bob Iger came then we would have necessary security to keep them safe. Later at

12. night we are hoping to have an accapella concert. We will up the security at night
time to make sure everybody is safe.
Audiovisual
For the audiovisual we will need to have a large screen behind the stage
when doing the time capsule. Here we can have a slideshow of some sort. Next, we
will need to have speakers ready so everyone can hear the presenters when they
talk. The speakers will need to be adjusted in real time for the accapella concert.
Publicity and examples:
The publicity of this event is very important. We want to make sure that the
clubs within the school they are apart of are really excited about this event! The
seven clubs chosen by application process are very important to this event. We will
help them publicize this by supplying them with the posters and papers they need to
advertise this. We will highly encourage this event to the people of the clubs who
help us table the events on the certain day. We would like them to participate in the
time capsule dedication and have them tell us what they think 2067 will look like
from the clubs perspective.
There will be emails about this event to the students and faculty. It is
important for this event to be recognized, but it should be advertised about a month
before the event. Similar to IC giving day, we want to have lead up emails every
week for the first month leading up to the event. Then we will have emails emailed
to students three days in a row prior to the event. We want to encourage students to
participate in their major dedication to the time capsule. Everyone will be reminded
of the date of the event as well. Posters will be posted all around campus saying the

13. date of the time capsule dedication and when the seven clubs will be hosting their
event. These posters will be put up a week before the event. What makes everyone
come to an event? Simple, food. We will have Sodexo catering offered at the event.
Menu
Budget
~$230,000
Food: 22,500 + 15,000= 37,500
Decoration: 10,000
Rental Equipment: 100,000
Security: 25,000
Shuttle Service: 2,500
Time Capsule Materials: 50,000
Extra: 5,000
Issues and solutions

14. The issue we could have at these events is poor student involvement. But, the
event is unique enough that people may be more inclined to come rather than
another event. Burying a time capsule will be a memorable event, so we feel like
students will think it is unique and come. But one way we can really make this
appeal to students is by getting a guest alumni speaker. We want to have an alumni
that would appeal to the school and community. One person that would make
people really interested would be Bob Iger or David Muir. Bob Iger is an older
alumnus while David Muir is older but still newer alumni. These two men have a lot
to offer to this campus and the student body.
Measuring success/Evaluation
We also need to measure the success of this event. One way we can do this is
by keeping track of attendee numbers. We could have people sign in when they get
her but that would be very time consuming. We could write a number on each
person's hand, or have books to give out and know how many we ordered and know
how many we have left and subtract that number to find out how many people
came.
Social media is also a good way to keep track of audience attendance and
attentiveness. We could have a hashtag for people who have twitter to hashtag the
event. Like when the alumni speaker is speaking they could hashtag things that he
said. Or when each major is presenting their artifact they could tweet about the
artifact. When the capsule speech is happening a hashtag could be used. This is a
good way to see who our audience is and how excited they are.

15. The time capsule will be filled. It would be a good way for the involvement of
the year 2067 to open it and read what we wrote. Having the 7 clubs and the majors
from each school present something into the time capsule will be very exciting.
Note: 7 clubs 7 events will be held in Emerson Suites, this is how it will look:
Founders Day Festival
Event Vision:
The last phase of Ithaca 125 will be the Founder’s Day Festival, which will be
held simultaneously with IC Kicks Back in the spring semester. Ithaca College
Founder’s Day Festival will be a giant music festival, which salutes the Ithaca College
music history. Stages will be spread across campus with several different musical
acts throughout the entire day. Students, faculty, staff, alumni, and music artists will
be welcome to attend the event. The major goals of the event are to get most on-
campus students to participate, capture the campus’ attention and to design
tomorrow. Attendees will be able to draw around the campus with sidewalk chalk to
help bring out the beauty of our campus and to help envision the future of Ithaca

16. College. The major theme of this event is to design the “tomorrow” of Ithaca College
through music and art. The use of drones will also be utilized throughout the event.
Drones can easily gather video footage of the event to help advertise for the event in
the future, to help evaluate the event, and to help provoke excitement with the
attendees of the event.
SWOT:
Strengths:
Campus Size is perfect for music festival
Students need more large events on campus
Weaknesses:
Budget
Potential musical acts
Opportunities:
Potential high student engagement
Press coverage
Threats:
Bad weather
Drugs and alcohol
Schedule:
 All Day:
o Stage setup & band sound checks
 12:00pm-3:00pm Food available in the academic quad near campus center.
 12:00pm - Musical kickoff at each stage, stage breakdown is below
o Stage 1: Music School performances
o Stage 2: Student DJays
o Stage 3: A Capella Groups
o Stage 4: Openers all day for main act
o Stage 5: Student & Local Bands
Stage Locations:
 All across campus, 5 stages
o Emerson back yard
o Fitness Center Quad
o Academic Quad
o Football Field
o Yavits Field
Budget:
With such a large event that will be attractive to thousands of students who
attend Ithaca College, the budget needed to represent a budget of a music festival.
The total budget was estimated to be $150,000-$200,000, with the bulk of the

17. expenses being in security, food, stage set-up, and entertainment. A breakdown of
the budget is as follows:
5k pieces of Chalk =$800
5 Stages set up across campus= $50k+
Mid -to- large musical acts=$50k+
3 Drones =$3k
Food: $37,500
Security: $25,000
Menus:
This event will be taking over IC kicks back. There are burgers and hotdogs at that
event so the students will be able to eat the food they hold there.
Transportation:
Ithaca College will not provide transportation to this event.
Security:
The safety of event attendees and entertainers is the first priority. There will
be a significant amount of security due to the thousands of students who will be
attending. Depending on the musical acts, however, the security may need to be
significantly larger.
A/V:
Audio and visual effects are a significant component of the Founder’s Day
Festival. There will be five different stages across campus is a wide variety of
locations with 5 different sound on sound music set-ups. This will keep each stage
organized with their own sound equipment.

18. Publicity:
Since this is a first time event, the Founder’s Day Festival will require a large
launch campaign. This campaign will build throughout the months prior ending with
a surprise unveil of the large musical entertainment act. Also, during the months
leading up to the event, the campaign will provoke students to start thinking of the
future of Ithaca College. This brainstorming will help students think of ideas to use
during the sidewalk chalk portion of the event. This event will also require
advertising that mirrors other music festivals, such as Grass Roots, Coachella, and
Hangout Fest.
Issues & Solutions:
The major issue that could really affect the Founder’s Day Festival would be
the weather. Rain can really damage the equipment of the school and the
entertainer’s. Rain also does not allow for the sidewalk chalk portion of the event to
take place. In case there were to be rain on the day of the Founder’s Day Festival,
there would be several different locations that entertainers could relocate to, such
as the Athletics and Events Center, Emerson Suites, and IC Square.
Evaluation:
There are several different ways that the team can measure the success of
the Founder’s Day Festival. Counting the number of students at each stage can help
determine the number of students that attended the event. It can also determine
how successful each stage was. This will be extremely helpful when choosing
entertainment for future events. Another way to evaluate the success of the event is
to look around the campus at the sidewalk chalk masterpieces. The team can

19. determine the success by measuring the percentage of campus that is covered in
chalk. It could also be very useful to analyze the footage of the drones that were
used throughout the event.
5 Target Audiences
Alumni
 Pre South Hill, VIPs, Reunions, Young Alums
Faculty and Staff
 Current, retired, emeritus
Students
 5 Schools, 100 majors, 25 sports, 100+ clubs
Incoming
 Class of 2021
Community
 Friends of IC, business’s, local citizens