A subject matter expert is an authority on a particular area, technology, process, field or subject. Their knowledge makes them uniquely qualified to provide guidance and strategy. Consider seeking internal experts for the best optimisation, relevance, cost and time management.
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2. Who are they?
A subject matter expert (SME) is an authority on a particular area,
technology, process, field or subject. Their depth of knowledge is
such that they are considered uniquely qualified to provide
guidance and strategy in their area of specialisation.
3. Why are internal SMEs better?
Looking internally for SMEs can yield a pool of talent that have
first-hand knowledge of both the subject matter and how it
applies to their organisation.
This often refers to those who have been in their roles for a long
enough period that their knowledge is second nature.
4. Where can they be found?
Internal SMEs are likely to be found across a wide range of areas
such as support, operations, marketing or IT. Look for those who
take a hands-on approach to guidance and are considered a
source of truth by their peers.
6. Optimised Workflows
SMEs who are already familiar with organisational processes
can help to streamline workflows in a way that achieves
business outcomes. They also know how to clearly articulate
arguments or information to employees.
7. Relevant Learning Content
Engaging an SME to develop learning content for employee
training can boost learner performance and alignment with
management goals by 73%.
8. Saved Time & Money
External SMEs can be an expensive endeavour. Internal
SMEs are more easily sourced, have no external fees, and are
already familiar with the people, challenges and process in
their organisation.
10. Involve Them From The Start
SMEs must know the thinking behind a training program or
new project before it kicks off, as well as their expected
outcomes. This ensures only the correct and relevant
information is presented.
11. Demonstrate The Value
Show an SME that working on this project will have impact
and add value to their portfolio. Not being recognised as an
expert is the main reason many SMEs leave an organisation.
12. Accept Their Feedback
Part of an SME’s role is to appraise and critique components
relating to their area of expertise. Ensure their feedback is
respected and welcomed, and don’t get angry if it isn’t
necessarily good feedback.
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