An eLearning strategy is a comprehensive plan of action to ensure the success of a broad eLearning initiative that adds value to the organization. The document discusses common mistakes in developing an eLearning strategy such as having no clear vision, focusing on technology over strategy, and failing to gain executive support. It also outlines key factors for a successful eLearning strategy such as building a strategic plan, leveraging industry best practices, and developing a learning/performance architecture that provides learners access to a variety of online and offline resources.

1. What is an eLearning Strategy?
An eLearning strategy
is a systematic and
comprehensive plan of action
designed to ensure the
success of a broad-based
eLearning initiative that adds
value to the organization in
ways that are supportable and
sustainable.
Mentoring/Experts Communities(Sync and Async )
Learning/Performance
Architecture
Training Non-Training
Classroom Knowledge Offline Performance
Training Repositories Resources Support
Online Training
of Practice Coaching

2. Training departments that attempt to do this by themselves
will fail.
Ten Common
Strategy
Mistakes in Building an eLearning
1.
2.
3.
4.
No vision.
Equating technology with strategy.
Putting an LMS at the center of a strategy.
Looking at development and delivery rather than
the bigger business picture.
Focus on creating a traditional training offer online.
Failure to reach consensus.
Misreading executive support.
Thinking this is part-time or short-term work.
Ignoring weakness and threats.
Failure to manage change.
5.
6.
7.
8.
9.
10.
Training departments that attempt to do this by themselves
will fail.

3. L Learning
Effectiveness
The Ten Critical Success Factors
eLearning Strategy
for an
Key Business
Drivers
Building a
Strategic Plan
Industry
Leverage
Change Mgt
Strategy
Knowledge
Strategy
eLearning
StrategyLearning
Performance
Architecture
Training Design
Org
Business
Case
Leadership
Sponsorship Technology

4. Learning/Performance
Architecture
Old Paradigm
The instructor is viewed as the center
of all knowledge. The classroom is
seen as the place where all
knowledge disseminates. And the
course is viewed as the preferred
format for learning.
Learner
Learner
Classroom
Training
Learner
LearnerLearner
Learner
Online Training
(Sync and Async)
Performance
Support New Paradigm
The employee/learner is viewed as a
knowledge seeker, with constantly changing
learning needs and time frames. Online
and offline services enable greater access
to the total set of knowledge and
performance resources.
Classroom
Training
Mentoring/
Coaching
Learner Experts
Knowledge
Repositories Communities
of Practice
Offline
Resources

5. Learning/Performance Architecture
Learning, as we know it, is in the midst of a significant transformation
Then Now Soon
Paradigm
(Sync and Async)
Support
Training
(Sync and Async)
Coaching
CommunitiesOfflineRepositories
Increasing strategic value to the business The “Smart
Enterprise”
Learning Architecture
Online Training Performance
Classroom
Mentoring/
Learner Experts
Knowledge
Resources of Practice
The learner accesses knowledge and
expertise from a broad architecture of
resources, depending on need
Blended Paradigm
Online Training
(Sync and Async )
Classroom
Classroom Training
Training
OnlineTraining
Learner Online Training
(Sync and Async )
Classroom OnlineTraining
Training (Sync and Async)
Classroom
Training
The learner has access to a blended
training curriculum of online and
classroom courses
Classroom Paradigm
Learner
Learner
Learner
Classroom
Training
Learner Learner
Learner
Learning takes place only in the
classroom and the instructor is the
center of knowledge

6. Build a Strategic Plan
• Current State of Where are you, and your
organization, right now?
• Readiness, Culture and
• What will Change
E-Learning
RoadmapGap
What do you want
e-learning to be?
• Best Practices
Define:
• Vision for Learning and
E-Learning
• Mission and Operating
Principals
• Criteria for Success
Future State
Vision
Strategy:
and What Won’t
• Resource
Requirements
• Leadership
Alignment
• Timeline and
Milestones
Current State
Assessment
Assess:
• Business Imperatives
Learning and E-
Learning
“Will”
Key Questions
 Approach:
How will you
achieve your vision
for e-learning (how
will you reduce the
gap)?
 Challenges:
What are the
strengths,
weaknesses,
opportunities and
threats you must
understand in order
to achieve your
vision?
 Benefits:
What is your value
proposition for e-
learning?
 Metrics:
How will you know if
you are successful?