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Title Sponsor
Leadership & Accountability: Process & Performance Mastery
Erich K. Gail
Chief Executive Officer
Cardinale Group of Companies
egail@cardinale-group.com
Erich K. Gail	
Chief Executive Officer	
Cardinale Group of Companies	
egail@Cardinale-Group.com	
805.416.3456
“We Develop Outstanding Relationships Where Everybody Wins” – CardinaleWay
INTEGRATION
1 0%
FORTRESS
DEALERSHIP
“We Develop Outstanding Relationships Where Everybody Wins” – CardinaleWay
CORE FOCUS
“We Develop Outstanding Relationships Where Everybody Wins” – CardinaleWay
CORE PURPOSE
“We Develop Outstanding Relationships Where Everybody Wins” – CardinaleWay
CORE VALUES
“We Develop Outstanding Relationships Where Everybody Wins” – CardinaleWay
Do you know your #s?
…Would you bet
your future on it?
“We Develop Outstanding Relationships Where Everybody Wins” – CardinaleWay
Do you study your
predictive data?…see
the immediate future!
“We Develop Outstanding Relationships Where Everybody Wins” – CardinaleWay
Do you have the
courage …to
#StartAtStart???
“We Develop Outstanding Relationships Where Everybody Wins” – CardinaleWay
WE ARE 100%
RESPONSIBLE
WE ARE THE
INVESTOR!
“We Develop Outstanding Relationships Where Everybody Wins” – CardinaleWay
“TO ACHIEVE GOALS YOU’VE
NEVER ACHIEVED BEFORE…
YOU NEED TO START DOING
THINGS YOU’VE NEVER DONE
BEFORE”
“We Develop Outstanding Relationships Where Everybody Wins” – CardinaleWay
Erich K. Gail | Chief Operating Officer | Cardinale Group | egail@Cardinale-Group.com
“We Develop Outstanding Relationships Where Everybody Wins” – CardinaleWay
IT’S OUR DATA!!!
RIGHT INSIDE
OUR SYSTEMS
GIVE ME WHAT I WANT…
…AND
GIVE
IT TO ME
RIGHT NOW!
VALUE…
MY TIME!
Blur	the	lines	between	
Digital	=	Physical
Leads?
…….(inMarket) Buyers?
12 – 16 HOURS
1.3 VISITS
Below a
Root Canal
EVERY

PHONE – CHAT – TEXT - FORM FILL

BUYER!!!!
……A GUEST IN
OUR HOME…
……EVERYTIME!
“We Develop Outstanding Relationships Where Everybody Wins” – CardinaleWay
“We Develop Outstanding Relationships Where Everybody Wins” – CardinaleWay
“We Develop Outstanding Relationships Where Everybody Wins” – CardinaleWay
“We Develop Outstanding Relationships Where Everybody Wins” – CardinaleWay
“We Develop Outstanding Relationships Where Everybody Wins” – CardinaleWay
“We Develop Outstanding Relationships Where Everybody Wins” – CardinaleWay
“We Develop Outstanding Relationships Where Everybody Wins” – CardinaleWay
“We Develop Outstanding Relationships Where Everybody Wins” – CardinaleWay
“We Develop Outstanding Relationships Where Everybody Wins” – CardinaleWay
1. Garage Match
Current CRM Database
“We Develop Outstanding Relationships Where Everybody Wins” – CardinaleWay
2. Hygiene Cleanse
Current CRM Database
“We Develop Outstanding Relationships Where Everybody Wins” – CardinaleWay
3. inMarket ( Brand )
Direct/Conquest Buyers
“We Develop Outstanding Relationships Where Everybody Wins” – CardinaleWay
PII

Personally Identifiable
Information
Erich K. Gail | Chief Operating Officer | Cardinale Group | egail@Cardinale-Group.com
“We Develop Outstanding Relationships Where Everybody Wins” – CardinaleWay
Erich K. Gail | Chief Operating Officer | Cardinale Group | egail@Cardinale-Group.com
Dots	Represent	Shoppers	Residences	
CW	Dots	Represent	Cardinale	Automotive		
Group	Stores.
Dots	Represent	Shoppers	Residences	
Dots	Represent	
Cardinale	Automotive		
Group	Stores.
Actively	Tracking	2-3,000	
Brand	Model	Specific		
Shoppers	daily.
Erich K. Gail | Chief Operating Officer | Cardinale Group | egail@Cardinale-Group.com
Dots	Represent	Shoppers	Residences	
CW	Dots	Represent	Cardinale	Automotive		
Group	Stores.
Dots	Represent	Shoppers	Residences	
Dots	Represent	
Cardinale	Automotive		
Group	Stores.
Actively	Tracking	15-20,000	
Brand	Model	Specific		
Shoppers	daily.
“We Develop Outstanding Relationships Where Everybody Wins” – CardinaleWay
Daily	Signal	Direct	Action	includes	name	and	
address,	often	enhanced	with	additional	
demographic,	vehicle	and	contact	data.
Questions?
ENJOY THIS SESSION?
Post about it on social media using the hashtag #IS20G!
Share some love for your favorite speakers!
Title Sponsor
Contact Info:
Erich K. Gail
Chief Executive Officer - Cardinale Group of Companies
805-416-3456
egail@cardinale-group.com

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IS20G11 - Leadership & Accountability: Process & Performance Mastery - Erich K. Gail