How to Build an Army of Brand Loyalists

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How to Build an Army of Brand Loyalists

  1. 1. Backupify<br />Creating an Army of Brand Loyalists<br />
  2. 2. We’ve Created Some Buzz…<br />
  3. 3. This is Marketing…<br />“We’re the best product for you”<br />
  4. 4. This is Public Relations…<br />“Trust us, they are the best product for you!”<br />
  5. 5. This is Advertising…<br /> “We are the best. We are the best. We are the best!”<br />
  6. 6. But THIS is Brand Loyalty…<br />“I understand that you’re the best product for me!”<br />
  7. 7. I Dare You…<br />
  8. 8. … to go on Twitter and try to say something bad about Apple or Zappos…<br />
  9. 9. Three Steps to Achieve Brand Loyalty<br />
  10. 10. Make it a point to meet them<br />Do something extraordinary & memorable<br />Be helpful<br />
  11. 11. Meet Your Customers<br />
  12. 12. Do Something Memorable<br />
  13. 13.
  14. 14.
  15. 15. Be Helpful<br />“The team at Backupify has been very responsive to all of our needs, and the product just works. It's a great value on top of it all.” <br /> - Russell Greenwald, Director of IT Services for Crimson Hexagon<br />
  16. 16.
  17. 17. Let’s Connect!<br />@kristinedziadul<br />kristin@backupify.com<br />

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