2. Copywriting Brand Storytelling Interactive Marketing 20 years of pharma sales and marketing experience Social Media Strategic Support Branding Body of knowledge on effective communication techniques
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5. STAR: Situation-Task-Action-Result Internal communication of your brand plan! SAMPLE 1 S In most cases, sales people only, are well informed about the brand objectives from the brand plan! T As a brand manager, you need to align every product team member on the brand objectives to ensure business success! A Shape your 60 pages brand plan into a 1 page brand story so every product team member would comprehend and retain the brand objectives easily as if your brand story was a team compass! R All product team members, from assistant to marketing manager, will strive for the same common objectives because you as a brand manager took everyone into your loop
6. STAR: Situation-Task-Action-Result External communication of your brand message! SAMPLE 2 S In most cases, sales talks handle a product’s 3F’s: Facts, Figures and Features! T As a brand manager, you need to be aware that brand stories rather than brand data stick to the memories of your customers! A Incorporate your product data in a compelling brand story and speak human with your customers! R Your brand story will continue to live in the minds of your customers!
7. Brandstories Print Advertisements Direct Mailings Brochures and other sales materials Commercials and Multimedia Presentations For the Web E-mail Marketing Company Strategy Documents Brand Plans Press Releases Business Plans Company Values Documents
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10. Founder: Kristiaan Van Woensel Website: http://www.thestoryhouse.be Blog eyeforpharma: http://bit.ly/bjrie5 Blog pharmaphorum: http://bit.ly/cbQMtF LinkedIn: http://bit.ly/bnuHZH Twitter: http://bit.ly/bnrvuc Facebook: http://bit.ly/9Ml7ot Feel free to contact us, so we’ll meet and see how we can support you with your story or strategic business issue…
