Copywriting Brand Storytelling Interactive Marketing 20 years of pharma sales and marketing experience Social Media Strategic Support Branding Body of knowledge on effective communication techniques
<ul><li>Storytelling for your business purposes </li></ul><ul><li>Shaping your brand message into an inspiring brand story that sticks, that sells! </li></ul><ul><li>Creating breakthrough products only, such as www.medi-circle.com , the first e-platform for medical consultants! </li></ul>
STAR: Situation-Task-Action-Result Internal communication of your brand plan! SAMPLE 1 S In most cases, sales people only, are well informed about the brand objectives from the brand plan! T As a brand manager, you need to align every product team member on the brand objectives to ensure business success! A Shape your 60 pages brand plan into a 1 page brand story so every product team member would comprehend and retain the brand objectives easily as if your brand story was a team compass! R All product team members, from assistant to marketing manager, will strive for the same common objectives because you as a brand manager took everyone into your loop
STAR: Situation-Task-Action-Result External communication of your brand message! SAMPLE 2 S In most cases, sales talks handle a product’s 3F’s: Facts, Figures and Features! T As a brand manager, you need to be aware that brand stories rather than brand data stick to the memories of your customers! A Incorporate your product data in a compelling brand story and speak human with your customers! R Your brand story will continue to live in the minds of your customers!
Brandstories Print Advertisements Direct Mailings Brochures and other sales materials Commercials and Multimedia Presentations For the Web E-mail Marketing Company Strategy Documents Brand Plans Press Releases Business Plans Company Values Documents
Founder: Kristiaan Van Woensel Website: http://www.thestoryhouse.be Blog eyeforpharma: http://bit.ly/bjrie5 Blog pharmaphorum: http://bit.ly/cbQMtF LinkedIn: http://bit.ly/bnuHZH Twitter: http://bit.ly/bnrvuc Facebook: http://bit.ly/9Ml7ot Feel free to contact us, so we’ll meet and see how we can support you with your story or strategic business issue…