The key metrics report summarizes analytics data for the NewsOne website. It shows there were on average over 5.7 million page views and 2.6 million visits from 1.7 million unique visitors monthly. The top referring domains were Google, Facebook, and direct/bookmarked links. Demographic insights found the audience was 52% female, most lived in the eastern US, and 51% had children. The audience was 156% more likely to be black than average. Psychographic analysis found the audience considered themselves risk-takers and influencers, but were less health-conscious or tech-savvy than average.

1. by Dawa Sherpa
Client Presentation

2. Key Metrics Report
average page views: 5,749,837
average visits: 2,680,411
average unique visitors: 1,742,9800

3. Referrer Types Top 3:
• Search
Engines
• Social
Networks
• Typed /
Bookmarked

4. Referring Domains Top 3:
• Google.com
• Facebook.com
• Typed /
Bookmarked

5. Site Content - Pages

6. Demographic Insights
• 52% / 48% female to male ● Omniture data shows that there is a relatively equal
distribution of males to females. Thus, advertisers with
brands that attract both sexes will fare well.
• 57% of population lives on eastern
region of nation
● The fact that most of the NewsOne visitors are located on the
east coast allows advertisers to reach a niche population by
geographic region. Brands that need to see increased sales
on the east coast should rely on NewsOne.
• 51% / 49% have children vs. doesn’t
have children
● The NewsOne audience is one with a large population of
parents. Advertisers that want to reach families as well as
the younger millennial population should advertise here.
● Race Black
UV Index: 256
● NewsOne provides news from a black perspective and
omniture data shows it’s 156% more likely than the average
website to attract a black audience user. This allows for a
much more targeted campaign for advertisers to reach new
demographics.

7. Psychographics
● 129, UV index - among first to buy /
use latest on websites / internet
● 124, UV index - consider myself risk
taker
● Our audience members like to try new things and give new
brands a try. Specifically, our audience is 24% more likely
than the audience of an average website to consider itself
risktakers.
● Seek new ways to live healthier life
Never: 78, UV index
Sometimes : 98, UV index
● Our audience does not emphasize health conscious as much
as the typical audience.
● 119 - consider myself influential ● The NewsOne audience has a sizable amoung of those who
consider themselves influencers. Thus, brands who wish to
spread through word of mouth should select NewsOne.
●
85 - I consider myself tech geek
● Complicated technology brands won’t do well with our
audience, but brands that promise simplicity will find
success.