The document analyzes media properties to select the top three for promoting Comedy Central's Key & Peele Comedy Show to its target audience. It finds that ESPN, Federated Media, and Twitter are best for the main target of tech savvy millennials aged 30 million. For the subset aged 18-24 into popular culture and social media, Tumblr, ESPN, and GSN Games are recommended. The analysis examines engagement, traffic, and demographic metrics from various reports to identify the properties most effective in delivering the show premiere to the right audiences.