34. 1. DON’T DO IT BECAUSE YOU CAN. DO IT BECAUSE YOU
SHOULD
2. ANSWER A REAL CONSUMER NEED
3. MAKE THE EXPERIENCE EASIER, NOT MORE COMPLEX
4. ENHANCE THE DIGITAL WITHIN, DON’T BUILD DIGITAL ON TOP
5. ONLY ASK FOR ENGAGMENT WHEN THE USER HAS TIME
6. MAKE SURE THE INTERACTION HAS REAL VALUE
THE DIGITAL WITHIN