Boost the utilization of your HCL environment by reevaluating use cases and f...
Speaking power
1.
2. Ipod Launch – “So, this amazing little device holds 1000
songs and it goes right in my pocket.”
3. Iphone Launch – “Every once in a while, a revolutionary
product comes along that changes everything.”
4. Coaching / Consulting / Motivation
“The path to success is to take massive, determined action.”
Content Marketing
5. GC Local Small Business Clients that speak:
Britt Stouffer Kate Lawrence Michael Lentz Marc Gulitz Jason Plotkin
Outperform their peer groups with Inbound Leads, Client
Acquisition, Client Referrals, Results / ROI
6. Zero to 1.5 Million in 3 Years
Zero to Top 2% of all National Practices in 3 Years
Zero to Partner in 1 Year
13. Give value first
No sales pitch
Deliver real content
If you’re going to use materials (handouts) make them
rich with content for the user so they’re referenced often.
14. Ethos – Credibility establishment. Helps gain buy in.
Pathos – Emotional appeal (“Start with why”) or WIIFM.
Logos – The appeal to logic. Facts, data, credible sources
Brevity – “Brevity is the soul of wit” – William Shakespeare. Don’t prattle on
and bore your audience to death.
Visual aids – Slides, pictures, movies, etc. If you’re going to use them make sure
they don’t draw attention away from your presentation.
Practice – practice, practice, practice