Storytelling - Unlocking potential,
listening to voices that matter.
11 September, 2013 London
Fiona Quigley and Dr. Maure...
Case Studies
What?
What makes a good story
Toolkit
Who should be
involved
Capturing &
Using
Tips
“How and where could I us...
What types of stories do you
hear day to day?
An adventure
An important event or incident
This is how I do it
Remembering someone special
This is my future me
This is w...
What are the top 3 things you would
look for in a good story (Listener and
Curator)?
Focus / length
Good
Story?
Connection –content or
storyteller (authentic)
Realism &
structure
Surprise (cognitive
dissonan...
Encourage
discussion
Personalise
the
learning
Why do we use
storytelling?
Improve the
3 Ps
Capture
tacit
knowledge
Move
be...
Storytelling toolkit for
learning and performance
Anecdote
• Informal
• Fuels the story
filter
Case Study
• Reality/Litera...
Case study 1 – Dramatic Stories
GAA Coach Education
At a glance (2013)
2,550: Affilated GAA Clubs playing the games
302: International Clubs
1,360,071: Supporters attend game...
Rollout &
Maintenance 500,000+
YouTube
hits
Tension between “elite” games and young
player development
How?
Why?
Find volunteer
‘actors’How?
Develop the characters
& scenarios
Facilitated Coach
Workshops
Role Plays
Good & Poor
Practice...
Developing the characters
Good coach / bad coach Hairdryer treatment
Young player wants to quit
• Behaviour and attitude c...
GAA – Case Study
To view this video visit:
http://youtu.be/O-pNAl23I9k
 Spark debate in the classroom
and training field
 Formal eLearning (Certification)
 Spaced practice
 Access anytime, ...
Behaviours
Actors
vs
Pros
Types
Of
Change
Text
Using
Developing
Sharing
the
Learning
Case study 2 – Personal Stories
Sensory Engagement Project
RNIB Action on Hearing Loss
About the Project
Sensory
Engagement
Support
for Service
Users
Models of
Excellence
Confidence building
Back to employment...
Emotional Impact
Why?
Lasting Legacy
Realism &
structure
Social Inclusion
Tacit
Knowledge
Quiet Voices
Practice videos
(iPad)
How?
Informal Group
Discussion
Telephone Interviews
Interviews
Workshops
Scripting THEIR
ideal expe...
Sensory Engagement Case Study:
Lisa‟s Video
To view this video visit:
http://youtu.be/OnzZkEHPjxQ
"This has been great experience for me to
be involved in a legacy of a great project
that has helped boost my own self
con...
 Bolster existing
classroom training
 Lunch and Learn
 Spaced practice
 Quick reference / job
aid
Using the
Stories
Storytellers
Benefits
for
All
Communication
Text
Length
&
Focus
Impact
Sharing
the
Learning
Resources
Storytelling toolkit for
learning and performance
Anecdote
• Informal
• Fuels the story
filter
Case Study
• Reality/Litera...
Approach & Team
Tips
Finetune your Filter
Right
Storyteller
Confidence & Trust
Consequences
Boundaries
Multiple Uses
Storyteller
Maker
Facilitator
Curator
Gatekeeper
Illustrator
Production Project
Manager
Team
Encourage
discussion
Personalise
the
learning
Why use
storytelling?
Improve the
3 Ps
Capture
tacit
knowledge
Move
beyond
s...
How can I use stories to „unlock
potential‟ in my organisation?
Getting
Started
Find someone in your organisation
whose work you admire.
Ask them to explain how they have
overcome a rece...
Women in Business – Your Stories
Interested in contributing to Women in
Business stories?
Contact: Fiona Quigley
Email: fi...
A new tool for
capturing and
creating
stories online.
Storee Beta
Interested in testing and evaluating our
new online tool „ Storee‟ that creates
and captures stories?
Email he...
Online Survey
• We are conducting a survey to gain insight
into how organisations use and share stories
• Take part in thi...
Dr. Maureen Murphy
maureen.murphy@aurionlearning.com
Twitter: @aurionlearning
Fiona Quigley
fiona@fqlearning.com
Twitter: ...
Masterclass: E-Learning Journeys
Want to discover how
to get the best out of
learning technologies
and blended
classroom p...
Join Aurion Learning for a
FREE practical Masterclass
Where: The Lighthouse, Glasgow
When: Thursday 10 October, 2013
9am -...
www.aurionlearning.com
"Storytelling - Unlocking potential, listening to voices that matter"
"Storytelling - Unlocking potential, listening to voices that matter"
"Storytelling - Unlocking potential, listening to voices that matter"
"Storytelling - Unlocking potential, listening to voices that matter"
"Storytelling - Unlocking potential, listening to voices that matter"
"Storytelling - Unlocking potential, listening to voices that matter"
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Storytelling - Unlocking potential, listening to voices that matter. Presentation at Learning Live, London 2013 by by Dr. Maureen Murphy, Managing Director at Aurion Learning and Fiona Quigley.

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"Storytelling - Unlocking potential, listening to voices that matter"

  1. 1. Storytelling - Unlocking potential, listening to voices that matter. 11 September, 2013 London Fiona Quigley and Dr. Maureen Murphy
  2. 2. Case Studies What? What makes a good story Toolkit Who should be involved Capturing & Using Tips “How and where could I use storytelling to enhance learning and performance in myself and others.” Story Filter – spotting the voices that matter....
  3. 3. What types of stories do you hear day to day?
  4. 4. An adventure An important event or incident This is how I do it Remembering someone special This is my future me This is what our product/ service can do to help you Nursery Rhymes, Fables Text Stories we hear
  5. 5. What are the top 3 things you would look for in a good story (Listener and Curator)?
  6. 6. Focus / length Good Story? Connection –content or storyteller (authentic) Realism & structure Surprise (cognitive dissonance) Hope – open loops? Fits with Organisational narrative Reusability Measurable
  7. 7. Encourage discussion Personalise the learning Why do we use storytelling? Improve the 3 Ps Capture tacit knowledge Move beyond sanitised messages Retain knowledge & experience Capture the lived experience Encourage reflection
  8. 8. Storytelling toolkit for learning and performance Anecdote • Informal • Fuels the story filter Case Study • Reality/Literal • Fixed learning point Scenario • Compilation • Guided learning • Immersive • Take action Drama • Emotional • Organisational narrative Personal Story (digital) • Sense- making • Personal (org) narrative
  9. 9. Case study 1 – Dramatic Stories GAA Coach Education
  10. 10. At a glance (2013) 2,550: Affilated GAA Clubs playing the games 302: International Clubs 1,360,071: Supporters attend games 81,160: Children’s games camps
  11. 11. Rollout & Maintenance 500,000+ YouTube hits Tension between “elite” games and young player development How? Why?
  12. 12. Find volunteer ‘actors’How? Develop the characters & scenarios Facilitated Coach Workshops Role Plays Good & Poor Practice Outline Scripting
  13. 13. Developing the characters Good coach / bad coach Hairdryer treatment Young player wants to quit • Behaviour and attitude change: Winning is everything • Antagonists and protagonists • Connect previous bad experience • Play on emotions – impact on child • Humour and “banter” (realism) • Leave room for hope
  14. 14. GAA – Case Study To view this video visit: http://youtu.be/O-pNAl23I9k
  15. 15.  Spark debate in the classroom and training field  Formal eLearning (Certification)  Spaced practice  Access anytime, anywhere, any device Using the Stories
  16. 16. Behaviours Actors vs Pros Types Of Change Text Using Developing Sharing the Learning
  17. 17. Case study 2 – Personal Stories Sensory Engagement Project RNIB Action on Hearing Loss
  18. 18. About the Project Sensory Engagement Support for Service Users Models of Excellence Confidence building Back to employment Benefit advice Staff training Libraries Colleges Banks
  19. 19. Emotional Impact Why? Lasting Legacy Realism & structure Social Inclusion Tacit Knowledge Quiet Voices
  20. 20. Practice videos (iPad) How? Informal Group Discussion Telephone Interviews Interviews Workshops Scripting THEIR ideal experiences Critical conversations and questions: 1. Tell us about your first visit to college/library/bank - how did you feel? 2. What did you find most difficult? 3. What did staff do well? 4. What could staff do better?
  21. 21. Sensory Engagement Case Study: Lisa‟s Video To view this video visit: http://youtu.be/OnzZkEHPjxQ
  22. 22. "This has been great experience for me to be involved in a legacy of a great project that has helped boost my own self confidence. I feel extremely proud knowing that what I have to say will help others understand what it's like for me to live with my hearing loss and to ease the way for better communication." Lisa Dawson
  23. 23.  Bolster existing classroom training  Lunch and Learn  Spaced practice  Quick reference / job aid Using the Stories
  24. 24. Storytellers Benefits for All Communication Text Length & Focus Impact Sharing the Learning Resources
  25. 25. Storytelling toolkit for learning and performance Anecdote • Informal • Fuels the story filter Case Study • Reality/Literal • Fixed learning point Scenario • Compilation • Guided learning • Immersive • Take action Drama • Emotional • Organisational narrative Personal Story (digital) • Sense- making • Personal (org) narrative
  26. 26. Approach & Team Tips Finetune your Filter Right Storyteller Confidence & Trust Consequences Boundaries Multiple Uses
  27. 27. Storyteller Maker Facilitator Curator Gatekeeper Illustrator Production Project Manager Team
  28. 28. Encourage discussion Personalise the learning Why use storytelling? Improve the 3 Ps Capture tacit knowledge Move beyond sanitised messages Retain knowledge & experience Capture the lived experience Encourage reflection
  29. 29. How can I use stories to „unlock potential‟ in my organisation?
  30. 30. Getting Started Find someone in your organisation whose work you admire. Ask them to explain how they have overcome a recent challenge . Start with open-ended questions, moving to more specific questions 1. What was difficult? What would you do differently? 2. Write it up Share the story and get Feedback
  31. 31. Women in Business – Your Stories Interested in contributing to Women in Business stories? Contact: Fiona Quigley Email: fiona@fqlearning.com Twitter: @fionaquigs
  32. 32. A new tool for capturing and creating stories online.
  33. 33. Storee Beta Interested in testing and evaluating our new online tool „ Storee‟ that creates and captures stories? Email hello@tellmystoree.com
  34. 34. Online Survey • We are conducting a survey to gain insight into how organisations use and share stories • Take part in this short 5 minute survey: http://www.surveymonkey.com/s/aurionstories
  35. 35. Dr. Maureen Murphy maureen.murphy@aurionlearning.com Twitter: @aurionlearning Fiona Quigley fiona@fqlearning.com Twitter: fionaquigs
  36. 36. Masterclass: E-Learning Journeys Want to discover how to get the best out of learning technologies and blended classroom practice?
  37. 37. Join Aurion Learning for a FREE practical Masterclass Where: The Lighthouse, Glasgow When: Thursday 10 October, 2013 9am - 1pm Register Now: https://elj13glasgow.eventbrite.co.uk
  38. 38. www.aurionlearning.com

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