Dave Dayton is highly recommended for employment based on his 9 years of experience. He carefully analyzes client businesses to develop innovative strategies. The programs were well received and reflected Dave's knowledge, experience, and creativity. Dave also excelled at implementing strategies through effective communication and ensuring success. He faced demanding workloads but always met challenges without compromise. Dave is a strong team player who is committed to exceeding customer expectations and provides guidance to others. His teams demonstrated exceptional performance due to his leadership and direction. Clients commended Dave for his outstanding service, professionalism, and follow through.

1. January 5, 2015
RE: Letter of Recommendation for David Dayton
To Whom It May Concern:
This letter is intended as a professional recommendation for David (Dave) Dayton.
During the nine years I worked with Dave, I was constantly impressed with his ability to get to
the core of the objectives at hand. Dave would carefully review and analyze every facet of a
client’s business to formulate innovative and effective strategies. The programs developed
were well received and reflected Dave’s knowledge, experience and creativity.
Outside of strategy, Dave was also a big part of the implementation of those strategies. Dave
did a terrific job communicating with and engaging the internal team, associated partners and
clients to ensure success at every touch point. In our fast-paced, dynamic industry, Dave
often faced great demand of time and energy, yet he always rose to meet the challenge
without compromise to the programs or the relationships. The accounts I worked with him on
benefited significantly from his efforts.
Of particular value to me was Dave's team player mind-set and unwavering commitment to
exceeding customer expectations. Dave took the time to provide assistance and guidance to
the people that counted on him. He was professional in handling all interactions, and as a
result, people looked up to him. Members of Dave’s team demonstrated exceptional
credibility, drive, attention to detail, sense of urgency and motivation. I felt confident knowing
he was providing their direction, while clients commended Dave for the outstanding level of
service, professionalism and follow-through.
Dave has my utmost respect, and I wholeheartedly recommend him for employment. Dave’s
skills would provide an advantage to any organization.
Sincerely,
Lisa R. Matthews
Lisa R. Matthews
VP Associate Media Director
lmatthews@zimmerman.com
(850) 668-2222