Zilker Media was founded to help clients make a positive impact and, along the way, to provide them with the most enjoyable agency experience they will ever have.
We specialize in PR, digital marketing and platform development and we are often utilized by authors, speakers, thought leaders and brands looking for an experienced, innovative and enjoyable agency experience – one that integrates everything needed to succeed in the new media landscape under one roof.
PR | Digital Marketing | Platform Development
“WORKING WITH THE
TEAM WAS A
EXPERIENCE FOR US.”
~ Claire Shipman, co-author of The Confidence Code, which
debuted on the New York Times and Wall Street Journal
bestseller lists. Our team led the digital strategy for the launch
and built an email list (via quiz marketing) of more than
WE WROTE THE
BOOK ON THE NEW
Our book on the new media landscape
generated media attention from Forbes,
Inc, Fast Company and many other top
We combine more than 20 years of
award-winning agency experience
with an innovative, fully-integrated
model that delivers results for our
Co-Founder of Southwestern Consulting
Senior National Correspondent for Good Morning America
Lead Anchor of BBC World News America
Erica Ariel Fox
Founding Partner & President of Mobius Executive Leadership
Denise Lee Yohn
Brand Building Expert and Keynote Speaker
Captain “Sully” Sullenberger
Retired Airline Captain and Aviation Safety Consultant
Founder of IF:Gathering
Stacey Vitiello, MD
Breast Imaging Expert
Principal & Founder, CH Consulting
Publisher, Co-Author and Editor-in-Chief of Chicken Soup for the Soul
Chairman of the New Kellogg Executive Leadership Institute
WE ARE THE LEADER.
Zilker Media was founded to be different – we focus on giving our clients the
best agency experience they will ever have. We’re a gathering point for
innovative ideas, meaningful and mutually beneficial relationships and good
Public Relations Digital Marketing,
and Data Mining
Our PR team has landed more than 1,000
media hits for clients thanks to an
innovative approach that combines
traditional media outreach with influencer
& micro media campaigns. We offer:
- Full-service publicity campaigns
- Ongoing thought leadership campaigns
- Digital PR & influencer outreach
- Brand and reputation management
Our team leads digital strategy for
some of the world’s most
recognizable brands and thought
leaders. Our digital marketing services
- Online brand audit & social media
- Social media management
- Social media advertising campaigns
(creative + management)
- Data mining
- Social media training
In today’s environment, the first place
most readers, customers, media
members and influencers will interact
with you and your brand is online - what
kind of impression are you making? We
build future-ready platforms
- Quiz & assessment marketing
- Social media design
- Logos, branding and other design needs
There are a million people online who
promise to help you with buzz, hype and
promotion. Currently, all it takes to be
considered a ‘social media expert,’ is to
own a Twitter account. But they are
operating at a different level. Their work
and real expertise were critical to the
successful launch of my latest book ‘Do
Over.’ I highly recommend them!
In the last three years since working with
them we went from a brand new blog to
one of the top 30 Leadership blogs in the
world (according to Alexa). We launched 2
bestselling books, a top ranked podcast,
and our impressions climbed from a few
thousand to a few million every month. The
team has been a key part of our growth and
their consistency and partnership along the
way has been tantamount.
Zilker Media At-a-Glance
Austin Business Journal’s Fast 50
RecognizedGood’s Ethics Business finalist
Clutch’s Top 10 Social Media and PR agencies
Over 30 bestsellers
Top Media Relationships
Proven Online Growth
Founder & CEO
Rusty Shelton first spoke at Harvard on the changing world of PR and
marketing at the age of 23.
He is the co-author (alongside Barbara Cave Henricks) of Mastering the New
Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler, 2016),
which debuted at #2 on the Austin American-Statesman bestseller list and is
endorsed by Seth Godin, David Meerman Scott, Tom Rath, Sally Hogshead
and many others.
Rusty’s commentary has been featured in Forbes, Inc.
Magazine, Wharton, Huff Post and many other top media outlets. He is the
founder and CEO of Zilker Media, which grew out of his first award-winning
agency, Shelton Interactive, which was acquired in early 2016.
Rusty has helped launch more than 30 New York Times & Wall Street Journal
bestsellers, including The One Thing and The Confidence Code, and has
represented some of the world’s most recognized authorities, including Capt.
“Sully” Sullenberger, Tom Rath & many others.
An active NSA speaker, Rusty speaks regularly at top conferences and leads
workshops for businesses of every size. He has spoken at EO Alchemy,
SXSW Interactive, FPA (Financial Planning Conference), Million Dollar Round
Table (MDRT) and has been a faculty member at the Harvard Medical School
Publishing Course for the past 10 years.
An avid Texas Longhorns fan, he sits on the University of Texas Texas Exes
PR Committee and is a proud member of Entrepreneurs’ Organization (EO) in
Austin, where he serves on the board.
He lives just west of Austin in Spicewood with his wife, Paige and three
children (Luke, Brady & Sadie) and their very rowdy black lab, Charlie. Rusty
loves to play golf, fish and coach his sons’ sports teams.
Shelby Janner has overseen dozens of publicity campaigns including three
for New York Times bestselling books. She manages PR for Captain “Sully”
Sullenberger and national bestselling series Chicken Soup for the Soul —
directing local and regional publicity for 10 series titles a year.
Previously, Shelby was Publicity Manager at Shelton Interactive, helping
busy professionals in the financial and healthcare industries grow their
business through earned media coverage.
Before moving into PR full time, she wrote content and developed social
media strategies. Now as Publicity Director, she works closely with her
colleagues who run her clients’ social media to ensure integrated
campaigns. She has a deep understanding and passion for all things social.
Constantly looking for new ways to hone her pitching and writing skills, she
loves researching media and diving in to find the best angle for a specific
reporter or outlet. Through everything she values keen attention to detail
and impeccable customer service – always available to guide her clients
through the (sometimes confusing!) publicity process. She is also passionate
about mentorship, training publicity interns and giving them hands-on
public relations experience each semester
Shelby has secured media coverage in top outlets like “The Doctors,”
Yahoo!, Associated Press, The Globe and Mail, Chicago Tribune, NPR,
HelloGiggles, FOX Business, FOX News, Inc., Fortune, Fast Company, Forbes,
The Huffington Post, Entrepreneur and more. She graduated from The
University of Texas at Austin with a degree in English and a concentration in
Business Foundations from the McCombs School of Business.
Paige Velasquez, Digital
Digital Marketing Director Paige Velasquez assists a variety of clientele by
executing their daily digital marketing needs across numerous platforms.
Through these outlets, Paige also equips and assists clients in managing the
conversations pertinent to brand building surrounding these respective
During her previous role as Digital Director for a Texas statewide official’s
campaign, Paige oversaw online reputation management and executed
campaigns with several digital and traditional components. As Content
Marketing Manager at Shelton Interactive, Paige oversaw the Content
Marketing Team. While at Shelton Interactive she managed the online
presence for The New York Times bestseller and Fortune Magazine Senior
editor-at-large Geoff Colvin, The New York Times and Wall Street Journal
bestseller and Hall of Fame speaker Sally Hogshead, The Ob/Gyn Group of
Austin and has partnered with top publishing houses like B&H Publishing
Group and Portfolio.
Her strategic approach to Pinterest for brands and businesses has been
included in Business News Daily. She has also counseled leading brands
such as Russell Stover and a2 Milk.
Paige is on the Texas Exes Communications Committee where she advises
on the marketing efforts of The University of Texas’ alumni association.
Prior to joining Shelton Interactive, Paige gained social media and public
relations experience as a brand ambassador for Victoria’s Secret PINK and
the SXSW Film official red carpet publicity team with a public relations
Paige graduated from The University of Texas at Austin with a Bachelor of
Science in Public Relations and a Business Foundations Certification from the
McCombs School of Business.
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