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Zilker Media

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Welcome to Zilker Media!

Zilker Media was founded to help clients make a positive impact and, along the way, to provide them with the most enjoyable agency experience they will ever have.

We specialize in PR, digital marketing and platform development and we are often utilized by authors, speakers, thought leaders and brands looking for an experienced, innovative and enjoyable agency experience – one that integrates everything needed to succeed in the new media landscape under one roof.

Published in: Marketing
  • Congratulations, Rusty and team! Rusty's transformative approach is so valuable and his energy so inspiring that I gave a good friend a consultation with Rusty as a wedding present. Life-changing!
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Zilker Media

  1. 1. Zilker Media PR | Digital Marketing | Platform Development
  2. 2. “WORKING WITH THE TEAM WAS A TRANSFORMATIVE EXPERIENCE FOR US.” ~ Claire Shipman, co-author of The Confidence Code, which debuted on the New York Times and Wall Street Journal bestseller lists. Our team led the digital strategy for the launch and built an email list (via quiz marketing) of more than 175,000.
  3. 3. WE WROTE THE BOOK ON THE NEW MEDIA LANDSCAPE Our book on the new media landscape generated media attention from Forbes, Inc, Fast Company and many other top media outlets.
  4. 4. We combine more than 20 years of award-winning agency experience with an innovative, fully-integrated model that delivers results for our clients. WELCOME TO ZILKER MEDIA
  5. 5. FROM THE WORLD’S BIGGEST THOUGHT LEADERS Rory Vaden Co-Founder of Southwestern Consulting Claire Shipman Senior National Correspondent for Good Morning America Katty Kay Lead Anchor of BBC World News America Erica Ariel Fox Founding Partner & President of Mobius Executive Leadership Denise Lee Yohn Brand Building Expert and Keynote Speaker Captain “Sully” Sullenberger Retired Airline Captain and Aviation Safety Consultant Jennie Allen Founder of IF:Gathering Jon Acuff Best-selling Author Stacey Vitiello, MD Breast Imaging Expert James Sudakow Principal & Founder, CH Consulting Amy Newmark Publisher, Co-Author and Editor-in-Chief of Chicken Soup for the Soul Doug Conant Chairman of the New Kellogg Executive Leadership Institute
  6. 6. TO THE BEST-SELLING BOOKS...
  7. 7. AND THE WORLD’S BIGGEST BRANDS
  8. 8. WE ARE THE LEADER. Zilker Media was founded to be different – we focus on giving our clients the best agency experience they will ever have. We’re a gathering point for innovative ideas, meaningful and mutually beneficial relationships and good vibes. Public Relations Digital Marketing, Social Media Management and Advertising Platform Development Branding and Brand Strategy Quiz Marketing and Data Mining
  9. 9. PUBLIC RELATIONS Our PR team has landed more than 1,000 media hits for clients thanks to an innovative approach that combines traditional media outreach with influencer & micro media campaigns. We offer: - Full-service publicity campaigns - Ongoing thought leadership campaigns - Digital PR & influencer outreach - Brand and reputation management
  10. 10. TOP MEDIA RELATIONSHIPS
  11. 11. DIGITAL MARKETING Our team leads digital strategy for some of the world’s most recognizable brands and thought leaders. Our digital marketing services include: - Online brand audit & social media strategy - Social media management - Social media advertising campaigns (creative + management) - Data mining - Social media training
  12. 12. PLATFORM DEVELOPMENT In today’s environment, the first place most readers, customers, media members and influencers will interact with you and your brand is online - what kind of impression are you making? We build future-ready platforms - Quiz & assessment marketing - Social media design - Logos, branding and other design needs
  13. 13. There are a million people online who promise to help you with buzz, hype and promotion. Currently, all it takes to be considered a ‘social media expert,’ is to own a Twitter account. But they are operating at a different level. Their work and real expertise were critical to the successful launch of my latest book ‘Do Over.’ I highly recommend them! In the last three years since working with them we went from a brand new blog to one of the top 30 Leadership blogs in the world (according to Alexa). We launched 2 bestselling books, a top ranked podcast, and our impressions climbed from a few thousand to a few million every month. The team has been a key part of our growth and their consistency and partnership along the way has been tantamount. WHAT OUR CLIENTS SAY ABOUT US “ “
  14. 14. Zilker Media At-a-Glance Austin Business Journal’s Fast 50 RecognizedGood’s Ethics Business finalist Clutch’s Top 10 Social Media and PR agencies Over 30 bestsellers Top Media Relationships Proven Online Growth
  15. 15. Rusty Shelton, Founder & CEO Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23. He is the co-author (alongside Barbara Cave Henricks) of Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler, 2016), which debuted at #2 on the Austin American-Statesman bestseller list and is endorsed by Seth Godin, David Meerman Scott, Tom Rath, Sally Hogshead and many others. Rusty’s commentary has been featured in Forbes, Inc. Magazine, Wharton, Huff Post and many other top media outlets. He is the founder and CEO of Zilker Media, which grew out of his first award-winning agency, Shelton Interactive, which was acquired in early 2016. Rusty has helped launch more than 30 New York Times & Wall Street Journal bestsellers, including The One Thing and The Confidence Code, and has represented some of the world’s most recognized authorities, including Capt. “Sully” Sullenberger, Tom Rath & many others. An active NSA speaker, Rusty speaks regularly at top conferences and leads workshops for businesses of every size. He has spoken at EO Alchemy, SXSW Interactive, FPA (Financial Planning Conference), Million Dollar Round Table (MDRT) and has been a faculty member at the Harvard Medical School Publishing Course for the past 10 years. An avid Texas Longhorns fan, he sits on the University of Texas Texas Exes PR Committee and is a proud member of Entrepreneurs’ Organization (EO) in Austin, where he serves on the board. He lives just west of Austin in Spicewood with his wife, Paige and three children (Luke, Brady & Sadie) and their very rowdy black lab, Charlie. Rusty loves to play golf, fish and coach his sons’ sports teams.
  16. 16. Shelby Janner, Publicity Director Shelby Janner has overseen dozens of publicity campaigns including three for New York Times bestselling books. She manages PR for Captain “Sully” Sullenberger and national bestselling series Chicken Soup for the Soul — directing local and regional publicity for 10 series titles a year. Previously, Shelby was Publicity Manager at Shelton Interactive, helping busy professionals in the financial and healthcare industries grow their business through earned media coverage. Before moving into PR full time, she wrote content and developed social media strategies. Now as Publicity Director, she works closely with her colleagues who run her clients’ social media to ensure integrated campaigns. She has a deep understanding and passion for all things social. Constantly looking for new ways to hone her pitching and writing skills, she loves researching media and diving in to find the best angle for a specific reporter or outlet. Through everything she values keen attention to detail and impeccable customer service – always available to guide her clients through the (sometimes confusing!) publicity process. She is also passionate about mentorship, training publicity interns and giving them hands-on public relations experience each semester Shelby has secured media coverage in top outlets like “The Doctors,” Yahoo!, Associated Press, The Globe and Mail, Chicago Tribune, NPR, HelloGiggles, FOX Business, FOX News, Inc., Fortune, Fast Company, Forbes, The Huffington Post, Entrepreneur and more. She graduated from The University of Texas at Austin with a degree in English and a concentration in Business Foundations from the McCombs School of Business.
  17. 17. Paige Velasquez, Digital Marketing Director Digital Marketing Director Paige Velasquez assists a variety of clientele by executing their daily digital marketing needs across numerous platforms. Through these outlets, Paige also equips and assists clients in managing the conversations pertinent to brand building surrounding these respective accounts. During her previous role as Digital Director for a Texas statewide official’s campaign, Paige oversaw online reputation management and executed campaigns with several digital and traditional components. As Content Marketing Manager at Shelton Interactive, Paige oversaw the Content Marketing Team. While at Shelton Interactive she managed the online presence for The New York Times bestseller and Fortune Magazine Senior editor-at-large Geoff Colvin, The New York Times and Wall Street Journal bestseller and Hall of Fame speaker Sally Hogshead, The Ob/Gyn Group of Austin and has partnered with top publishing houses like B&H Publishing Group and Portfolio. Her strategic approach to Pinterest for brands and businesses has been included in Business News Daily. She has also counseled leading brands such as Russell Stover and a2 Milk. Paige is on the Texas Exes Communications Committee where she advises on the marketing efforts of The University of Texas’ alumni association. Prior to joining Shelton Interactive, Paige gained social media and public relations experience as a brand ambassador for Victoria’s Secret PINK and the SXSW Film official red carpet publicity team with a public relations agency. Paige graduated from The University of Texas at Austin with a Bachelor of Science in Public Relations and a Business Foundations Certification from the McCombs School of Business.
  18. 18. ARE YOU A FIT FOR ZILKER MEDIA? We want to hear your story! Connect with us! Web: www.zilkermedia.com Email: rusty@zilkermedia.com Phone: 512-785-4469 Twitter: @ZilkerMedia Facebook: /ZilkerMedia

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