1. Guida will revolutionise
participation in your institution.
Guida
feminine noun,
Italian, (gee-dah)
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1. (capo) guide, (direzione)
guidance, direction.
2. (manuale) guide,
manual.
3. an app, that
revolutionises your
museum experience.
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2. Smartphone
penetration in
the UK is 71%.
!
This will rise to
90% by 2016.
Guida leverages
this, moving the
multimedia guide
experience onto
visitors’ own
devices.
!
This has many
advantages…

3. Integrate social media to increase
engagement and footfall.
Let visitors post pre-taken photos to Instagram or
recommend your exhibition on Facebook.
!
A recommendation from a friend is the 2nd most
common way to discover arts and culture, according to
an Arts Council study.
!
Drive an incremental 0.7 visits per social media post,
increasing your visitor numbers by >1%.!
Would you recommend this video guide to a friend?
International Handheld Survey, 2009.
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4. Open your collection to your remote
audience.
Guida uses the intuitive user interface of modern
devices to remove the need for traditional audio tour
stops ( 12) and menu systems.
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This not only creates a smoother on-site experience
that can continue after the visitor has left the gallery,
but also allows the same content to be enjoyed by your
remote audience.
!
“Over half of those who are interested in museums said
they would be interested in a virtual tour.” !
Arts Council study, 2010.

5. Get data on how visitors are interacting with your collection.
Guida users login via Facebook, enabling us to provide you with unprecedented data on
who is enjoying your exhibition.
!
Replace costly surveys and research with real-time data.
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See which parts of your exhibition are most engaging. Make data-driven changes to your
content.
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See what other exhibitions and institutions
your visitors have enjoyed and plan accordingly.
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6. Reduce device rental costs by ~50% and increase take-up.
Allowing visitors to use their own device allows you to reduce your stock of
hardware, saving on rental and management costs.
!
Some visitors are more likely to convert to enhanced experiences if they can use
their own device.
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http://www.slideshare.net/LoicT/museums-mobile-in-2012-survey-results
Challenge of encouraging take up v platforms available
People use their own smartphone
People borrow device from
the institution

7. Bring visitors closer to your experts by integrating video.
Would you have preferred a guide that provided…
International Handheld Survey, 2009.

8. Remove the cost of software
support and platform migration.
Guida is available for iOS and Android devices and
is supported by our in-house development team.
!
There’s no need to pay agencies for expensive new
apps or updates.
!
We’ll keep the app cutting edge; introducing new
features and updating things when new software is
released.
!
This leaves you to focus on your content.
Matisse: The cut-outs
was truly inspiring.
See it while you can!

9. Leverage the marketing resources
of other institutions to drive footfall.
Guida users who download the app when visiting the
Tate Modern can then discover British Museum content.
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Guida markets directly to our shared audience, working
with partners in tourism and the arts to acquire new
users that can then discover your content.
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What’s on
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Veronese!
National Gallery
Bailey’s Stardust!
National Portrait Gallery
Vikings

10. Enhanced sponsorship
opportunities.
Increase this vital funding by offering more
engaged exposure to your sponsors.
Brought to you by

11. Promote your exhibitions to an
engaged audience.
Send push notifications to previous visitors to let them
know your latest exhibition has opened.
!
Boost footfall towards the end of an exhibition’s
lifecycle by promoting it in our discovery stream.
Guida
Last chance to see the
Lichtenstein exhibition at the Tate!
ViewDismiss

12. Increase the flexibility of your content and own 100% of it.
We think content is best produced in-house, by your experts.
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Content can be updated in real-time, using our online content management system.
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You own 100% of the content you publish on Guida. Re-use your content on your
website, Facebook, Youtube etc.

13. No fees for free content.
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No contracts or commitments.
!
No upfront costs.
Free content can be published at no charge. This
enables you to provide cost-effective enhanced
experiences for your entire collection.
!
Guida takes a share of revenue generated from paid
content.
Do you want to buy the Richard
Hamilton Guida for £3.99?

14. We Need To Talk About WiFi.
Guida works better with WiFi, which enables a
smoother experience and avoids roaming charges for
foreign visitors.
!
Most institutions we talk to are planning WiFi
expansion. Using Guida can more than pay for that
expansion. Here’s how…
• +1.15% footfall per exhibition from social media word of mouth.
• -50% hardware rental/maintenance costs.
• Incremental guide revenue from your remote audience.
• Increased on-site conversion because user can use their own device.
• Reduced survey and visitor research costs.
• Increased sponsorship revenue due to greater exposure.
• Free marketing to an engaged audience on Guida.