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Motivation Card

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Gute Fragen für die tägliche Portion Motivation.

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Motivation Card

  1. 1. Everything you need to know to use these cards.
  2. 2. How to use the cards? › Start from a challenge or problem. › Use the cards to be inspired. If a certain card doesn’t give any ideas within 30 seconds, feel free to switch! › Share the ideas within the team and build further on the best ones. 4 sources of innovation Market trends Technological trends Customer trends Regulation trends
  3. 3. Customer trends.
  4. 4. You could increase inclusion? Imagine ways you can address disadvantaged groups, and tailor your products and services to reduce the gap. Think of targeted discounts, or ad-hoc features. For example, Disney developed “Feeling Fireworks”, a tactile experience that aims to give a perception of fireworks for the visually impaired. WHAT IF
  5. 5. Imagine you throw away your product after using it once. Can your product be valuable for one use only? Revolut creates one-time usable credit card details for you for online purchases on websites you don’t trust entirely. Your product is a one-use only? WHAT IF
  6. 6. Your product was so simple, a child could use it? WHAT IF Imagine a way to change your product or service so that it doesn’t need any explanation. Interfaces like the ones seen on Android and iOS are largely self- explanatory, and let every user find what they’re looking for.
  7. 7. You could predict customer behavior? Think of ways to answer customers’ needs rapidly by predicting them. Amazon patented a system for predictive logistics: based on buying trends, your searches, and regional data, they send products to warehouses close to you even before you buy them. WHAT IF
  8. 8. You gave your customers something unexpected? Go the extra mile: surprise your customers with a present, a nice message or smart packaging. Tomorrowland a world-famous music festival delivers its tickets in an outstandingly artsy box. Their stages are amazingly detailed decors. Even their garbage collectors wear matching outfits with the theme. WHAT IF
  9. 9. Everyone lived in urban areas? By 2030, 60% of us will be living in cities. Imagine services that work best in these crowded hotspots known for their traffic jams, apartment blocks and ubiquitous internet. Deliveroo conveniently employs young bikers, who can deliver food quickly regardless of (the often standstill) car traffic. WHAT IF
  10. 10. You used gamification? Think of ways to give clients a fun time while using your product or service. You can add levels, social rankings, perks, awards, missions, and scores. Waze, for example, gives you points for every kilometer driven or for every report added. These reports are that accurate, many car manufacturers such as Honda are leaving TomTom for Waze. WHAT IF
  11. 11. You could reframe your service into bite-size components? Duolingo turns the lengthy, painful process of learning a new language into a playful list of small, easy 5-min lessons. It also uses answers to translate articles. It is as accurate as professional translators and it’s much faster. That’s how they make their whole service free for use. WHAT IF
  12. 12. You went fully global? Netflix today acts as a global TV operator, producing and distributing content worldwide, and creating international social phenomena. Remember “Stranger Things?” Stranger Things was special because it was supposed to remain “niche”, yet if you add up all the niches per country, that becomes a whole lot of people. WHAT IF
  13. 13. The only driver to buy was sustainability? Imagine that each additional kg of CO² produced by your company makes you loose a customer. Think of products and services that have zero (or positive) impact on the planet. For example, Nike’s Logistic Campus in Belgium is not only self- sufficient but also supplies energy for 1,500 additional households. WHAT IF
  14. 14. Your customers moved to a new country every week? Revolut banking service is fully global: it can be opened online everywhere in the world, accepts payments in every currency, and charges no or very small fees regardless of location. WHAT IF
  15. 15. You could offer full customization? Imagine ways to let your customers customize their favorite product or service, and to produce or deliver that customization cheaply. The Nike iD online store allows users to completely customize the look and feel of their shoes, for only 150€. WHAT IF
  16. 16. Technological trends.
  17. 17. You only had voice to interact with users? Imagine you had no possibility to add visual cues. Smart assistants like Alexa (Amazon), Google Assistant (Google), and Siri (Apple) only interact with users via voice. WHAT IF
  18. 18. You used your user’s DNA to customize your service? Imagine ways to use heritage and DNA to help your service or product deliver more personalized offerings. Spotify released a new feature that personalizes playlists reflecting the cultural music of users’ heritage, based on their DNA test (provided by the partner “Ancestry”). WHAT IF
  19. 19. You could use artificial intelligence? No business will avoid being disrupted by artificial intelligence. In the insurance industry, Lemonade uses artificial intelligence and chatbots extensively to deliver insurance policies and handle claims. They claim that it takes 90 seconds to get insured and only up to 3 minutes to get payed. WHAT IF
  20. 20. No staff was required? Wheelys and Amazon (through Amazon Go) are rolling out unmanned stores; CitizenM hotels have self-service receptions; new underground lines like ‘The lilac lane’ in milan have driverless trains. How can you design your service with no humans involved? WHAT IF
  21. 21. You used biometrics for identification? Imagine using fingerprints, iris-scans or a person’s unique heartbeat to make identification secure and convenient. Citibank uses voice biometrics to automatically identify customers while they explain their issues customer representatives over the phone. WHAT IF
  22. 22. Your product learned by being used? Imagine each time you use your service or product, it gets better and more aligned with your needs as the user. Stitch Fix provides hand-selected outfits by a personal stylist. Keep what you like, send back what you don’t. They will learn from your behavior to send you different proposals the next time. WHAT IF
  23. 23. Your products become a network? Imagine your solution becomes smarter the more it’s used, so that it could adapt to the user’s needs. Tesla cars learn from each drive you make. They even operates as a network. When one car learns something, they all learn it. Helping Tesla to create a better autopilot. WHAT IF
  24. 24. You help to reduce the use of technology? Imagine ways to help your customers use your product less. After a great success with 3rd party apps Apple included ‘Screen Time’ to their devices giving you an overview of how much time you spend on the device, on which apps, and lets you set limits on your own usage. WHAT IF
  25. 25. Everyone had a virtual assistant? Can you provide your users with digital assistants (either chatbots or talking interfaces) that solve their issues and complete small tasks on their behalf? For example, Google Duplex is a technology that is able to make simple phone calls on your behalf, like booking a restaurant. WHAT IF
  26. 26. You delivered an augmented reality experience? Remember Pokemon Go? And the filters for selfies? They are notable Augmented Reality applications, and they illustrated the power of adding a digital visual layer on top of the non-digital reality. If you could add a digital layer on your users’ eyes, what would you display on there? WHAT IF
  27. 27. You had access to your clients’ personal data? Imagine a world without privacy concerns, where clients expected companies to use their data. For example, Root Insurance uses data to track a driver for a trial period before offering an auto insurance premium quote. A car insurance rate based primarily on how you drive. WHAT IF
  28. 28. Market trends.Download more free cards www.boardofinnovation.com /brainstorm-cards
  29. 29. About board of innovation.
  30. 30. Behind these cards Board of Innovation makes corporates innovate like startups, mixing proven methods from Design Thinking and Lean Startup. www.boardofinnovation.com hello@boardofinnovation.com Feel free to tweak, fix, remix any part of these cards, as long as it is for non- commercial purposes. Good karma if you credit Board of Innovation.

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