Find out more about the CIM Marketing Leadership Programme in this presentation and video. This is the latest post-graduate marketing qualification from the Chartered Institute of Marketing.

1. 1Oxford Professional Education Group Ltd
The CIM Marketing Leadership
Programme
An introduction

2. 2Oxford Professional Education Group Ltd
Today’s Webinar
• Introducing CIM Marketing Leadership
Programme
• Marketing Leadership Programme Overview
• Modules
• Entry requirements
• Key benefits
• Studying with The Oxford College of Marketing
• Questions

3. 3Oxford Professional Education Group Ltd
Introducing CIM Marketing Leadership
Programme
• Qualification based on extensive
research with senior marketers,
employers and the wider business
community.
• Replaces previous CIM Postgraduate
Diploma in Marketing.
• Designed for experienced and
ambitious marketers who are
aiming to work at a strategic level.
• It is also suitable for marketing
consultants who wish to obtain
professional recognition for their
skills and services

4. 4Oxford Professional Education Group Ltd
CIM Qualifications Overview
Foundation
Certificate in
Marketing
Certificate in
Professional
Marketing
Diploma in
Professional
Marketing
Marketing
Leadership
Programme

5. 5Oxford Professional Education Group Ltd
Marketing Leadership Programme
Overview
• Aimed at providing the skills and knowledge
that senior marketing professionals need to
adopt a future leadership role.
• It will enable experienced marketers to:
 Develop creative thinking to meet the
challenges of the modern-day marketing
environment
 Provide the tools to successfully lead
organisational change
 Identifying opportunities for future business
growth and managing the process
 Build a successful strategic marketing
consultancy.

6. 6Oxford Professional Education Group Ltd
Marketing Leadership Programme
Overview
To achieve the full
qualification, you will
need to complete
two mandatory
modules plus one
elective module.

7. 7Oxford Professional Education Group Ltd
Marketing Leadership Programme
Overview
Each module can be
achieved as a distinct,
self-contained ‘Award’
qualification which can
be built up to attain the
full CIM Marketing
Leadership Programme.

8. 8Oxford Professional Education Group Ltd
Marketing Leadership Programme:
Contemporary Challenges
• Designed to enable senior
marketers to assess emerging
market challenges and then to
develop suitable strategic
responses.
• It recognises the changing
dynamics of the marketing
environment and the importance
of determining the key business
drivers that will impact on business
success.
• Learn how to adopt creative
thinking in order to respond
positively and innovatively to
market challenges as well as
evaluate any resource implications.

9. 9Oxford Professional Education Group Ltd
Marketing Leadership Programme:
Leading Change
• Designed to equip senior marketers
with the ability to meet the
challenges of leading and managing
change within an organisation.
• Learn how to build a robust case for
change, based on the direction and
resources of the organisation, as well
as considering the importance of
corporate culture in sustaining
change too.
• Learn how to develop a platform to
support future market responses and
effectively deliver change within a
business.

10. 10Oxford Professional Education Group Ltd
Marketing Leadership Programme:
Managing Business Growth
• Aims to support senior marketers in
determining the potential
opportunities for organisational
growth that aligns with strategic
priorities.
• It provides a wider view on possible
drivers of business growth, before
enabling a focus on a specific
industry and a selected
organisation’s drivers and customer
dynamics.
• Learn how to determine the future
direction for a business to achieve
growth and assess the likely impact
on wider connected stakeholders.

11. 11Oxford Professional Education Group Ltd
Marketing Leadership Programme:
Consultancy
• Designed to assist experienced
marketers in developing a successful
consultancy skills, either as part of a
larger organisation or as an
independent marketing consultancy
professional.
• It recognises the importance of
building a defined consultancy
proposition alongside a personal
brand.
• Learn how to assess client’s issues
and respond to such issues through
facilitating change and implementing
agreed solutions.

12. 12Oxford Professional Education Group Ltd
Entry Requirements
 Level 6 qualification, such as The CIM
Diploma in Professional Marketing or a
business or marketing Bachelors or Masters
degree.
 Evidence of experience at a senior
Marketing Management level.
 Evidence of past, present and future career
progression.

13. 13Oxford Professional Education Group Ltd
Assessments and Time to Study
• Organisation based assignments for all
modules designed to allow you to address a
specific real-life business issue.
• Three sessions per year taking place in
December, March/April and June.
• Completed within 18 months, six months for
each module of study.
• Learning time is estimated at 6-10 hours per
week, 200 hours of learning per module.

14. 14Oxford Professional Education Group Ltd
Key Benefits
Career Progression
& Personal
Development
Positive impact on
business growth
Networking with
like minded
individuals
Professional
recognition and
status
Use of DipM
initials
Credits towards
Master’s degree

15. 15Oxford Professional Education Group Ltd
Studying with Oxford College of Marketing
With Oxford College of Marketing, you’ll get:
 Two day Marketing Leadership Gateway course to
provide academic building blocks for the qualification.
 Access to our Digital Strategy course, for extra digital
know-how.
 Access to our Digital Knowledge Bank to keep you up to
date with all things digital.
 Weekly webinar classes to support your learning.
 Personal mentor to support you with your assignment.
 Unlimited access to our support team.
 Up to three years to complete your qualification.

16. 16Oxford Professional Education Group Ltd
Class Start Dates
• Classes start in January and February 2017
across 11 of our UK study centres.
• Blended and Online courses start
January/February 2017.

17. 17Oxford Professional Education Group Ltd
Why Choose Oxford College of Marketing?
 20 years’ experience supporting delegates
and organisations with their marketing
development
 Exceptional CIM pass rates – 90% at the
most recent CIM exam board
 152 CIM commendations awarded for first-
class academic standards and teaching
 5 star student reviews

18. 18Oxford Professional Education Group Ltd
Find Out More
Contact our student support team:
• Enquiries@oxfordpeg.com
• Call 01865 515 255
OxfordCollegeofMarketing
@Oxcom_marketing
oxford-college-of-marketing