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Think festival of change student exhibit

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Think festival of change student exhibit

  1. 1. FESTIVAL OF CHANGE STUDENT EXHIBIT
  2. 2. THE PROJECT
  3. 3. WHAT IS IT? AS PART OF THE EVENTS ON OFFER AT THE UPCOMING FESTIVAL OF CHANGE, THINK MARKETING HAS ENGAGED A GROUP OF GRADUATING STUDENTS TO EXECUTE AN EXHIBITION OF STUDENT WORK. THE EXHIBITION WILL SHOWCASE OUR FINEST GRADUATE AND UNDERGRADUATE FOLIO WORK, PROFILE OUR MOST INNOVATIVE PEOPLE AND HIGHLIGHT THE FEATURES OF OUR NEW CAMPUS. ALL THIS WILL BE PRESENTED TOGETHER WITH A NUMBER OF BESPOKE INTERACTIVE INSTALLATIONS ON LEVEL 2 OF THE ULTIMO CAMPUS.
  4. 4. LECTURER : DAVID AGIUS PROJECT MANAGEMENT SOFII MCKENZIE JULIA TRUONG MIN PARK VIDEO PRODUCTION CHRISTINE THOMASSIAN JESSICA ROZEMA KAYLLA DAVIES JEFF LAM VISUAL DESIGN CHRIS ANDERSON EDWARD CORCORAN JAMES VAN DEN ELSHOUT NICK JOHNSTONE DAVID PORTE ROB LE INSTALLATIONS FUMAROL: JOSH HARRIS LYNARD ESPIRITU SCOTT CHAU ALEX PHAM PHOTOBOOTH: SOFI MCKENZIE MULTISCREEN: MAGGIE BOUNADER RIFT: EMMA CORMICK SHWETA SHARMA JONOTHAN WATKINS KELI BJARNASON THE PROJECT TEAM
  5. 5. TO PRESENT STUDENT WORK TO OUR FOC GUESTS IN A WAY THAT IS INFORMATIVE, ENTERTAINING AND MEMORABLE. OUR AIM
  6. 6. TRANSFORM L2 ULTIMO INTO A GALLERY OF STUDENT WORK TOGETHER WITH BESPOKE INSTALLATIONS THAT REWARD CURIOSITY AND PARTICIPATION OUR STRATEGY
  7. 7. GENERATE DISCUSSION AND INTEREST AMONGST INDUSTRY, ACADEMIC AND ASPIRATIONAL COMMUNITIES. CREATE COLLATERAL FOR THINK FOLIO. DEMONSTRATE OUR ABILITY TO PRODUCE UNIQUE PEOPLE WITH UNIQUE SKILLS THE OUTCOME
  8. 8. CONCEPT
  9. 9. INSPIRED BY A BEAUTIFUL COLLECTION OF STUDENT WORK.
  10. 10. ”WE HAVE A VAST ARCHIVE OF CURRENT AND GRADUATE STUDENT WORK. OUR COLLECTION INCLUDES MANY OUTSTANDING PIECES THAT WILL CAUSE AUDIENCES TO REASSESS THEIR PERCEPTION OF WHAT OUR STUDENTS ARE CAPABLE OF ACHIEVING.” INSPIRED BY A BEAUTIFUL COLLECTION OF STUDENT WORK.
  11. 11. INSPIRED BY SPACES THAT INVITE AUDIENCES TO EXPLORE THE WORK.
  12. 12. INSPIRED BY SPACES THAT INVITE AUDIENCES TO EXPLORE THE WORK. “SO WE LOOKED AT ENVIRONMENTS THAT ARE WELCOMING, EASY TO UNDERSTAND, EASY TO USE AND PROVIDE MULTIPLE POINTS OF ENTRY FOR OUR AUDIENCE TO BROWSE AND REFLECT AT THEIR LEISURE. DISPLAY SYSTEMS WITH FUNCTIONAL, SIMPLE USER INTERFACES, PRESENTED IN A CLEAN, ORGANISED AND STRUCTURED ENVIRONMENT MAKE OUR AUDIENCES IMMEDIATELY COMFORTABLE - THEY ‘KNOW WHAT TO DO’ AND ARE INSPIRED TO EXPLORE. ”
  13. 13. INSPIRED BY SPACES THAT HAVE BEEN TRANSFORMED IN UNIQUE AND UNEXPECTED WAYS.
  14. 14. INSPIRED BY SPACES THAT HAVE BEEN TRANSFORMED IN UNIQUE AND UNEXPECTED WAYS. “AS EFFECTIVE AS THE GALLERY SOLUTION IS, IT’S A LITTLE ONE-DIMENSIONAL. OUTSIDE OF WANDERING AROUND CLICKING ON FOLIOS AND SAMPLES OF WORK, THERE IS NOTHING IN A TYPICAL GALLERY ENVIRONMENT THAT SAYS ‘STAY AND PLAY’. SO WE HAVE A REAL DESIRE TO CREATE A SPACE THAT IS ALSO UNIQUE, RELAXED, PLAYFUL AND A DISTINCT DEPARTURE FROM THE USUAL GALLERY OFFERING.”
  15. 15. EVENT
  16. 16. FLOORPLANS
  17. 17. 22 21 20 19 18 17 16 1514 void FLOORPLANS : ACTIVE SPACE EVENT WILL BE HELD IN THE ULTIMO CAMPUS ON LEVEL 2 CATERING AND SERVICES ARE AVAILABLE LARGE FORMAT PROJECTIONS ENSURE SPACE IS ALWAYS ACTIVE CLEARLY DEFINED SPACES FOR EXHIBITS, INSTALLATIONS AND PRESENTATIONS PEDESTRIAN CIRCUCLATION BETWEEN SPACES IS EASY
  18. 18. 22 21 20 19 18 17 16 1514 void FLOORPLANS : FACILITIES EVENT WILL BE HELD IN THE ULTIMO CAMPUS ON LEVEL 2 CATERING AND SERVICES ARE AVAILABLE LARGE FORMAT PROJECTIONS ENSURE SPACE IS ALWAYS ACTIVE CLEARLY DEFINED SPACES FOR EXHIBITS, INSTALLATIONS AND PRESENTATIONS PEDESTRIAN CIRCUCLATION BETWEEN SPACES IS EASY
  19. 19. 22 21 20 19 18 17 16 1514 void FLOORPLANS : PROJECTIONS EVENT WILL BE HELD IN THE ULTIMO CAMPUS ON LEVEL 2 CATERING AND SERVICES ARE AVAILABLE LARGE FORMAT PROJECTIONS ENSURE SPACE IS ALWAYS ACTIVE CLEARLY DEFINED SPACES FOR EXHIBITS, INSTALLATIONS AND PRESENTATIONS PEDESTRIAN CIRCUCLATION BETWEEN SPACES IS EASY
  20. 20. 22 21 20 19 18 17 16 1514 void FLOORPLANS : GALLERY EVENT WILL BE HELD IN THE ULTIMO CAMPUS ON LEVEL 2 CATERING AND SERVICES ARE AVAILABLE LARGE FORMAT PROJECTIONS ENSURE SPACE IS ALWAYS ACTIVE CLEARLY DEFINED SPACES FOR EXHIBITS, INSTALLATIONS AND PRESENTATIONS PEDESTRIAN CIRCUCLATION BETWEEN SPACES IS EASY
  21. 21. 22 21 20 19 18 17 16 1514 void FLOORPLANS : INSTALLATIONS EVENT WILL BE HELD IN THE ULTIMO CAMPUS ON LEVEL 2 CATERING AND SERVICES ARE AVAILABLE LARGE FORMAT PROJECTIONS ENSURE SPACE IS ALWAYS ACTIVE CLEARLY DEFINED SPACES FOR EXHIBITS, INSTALLATIONS AND PRESENTATIONS PEDESTRIAN CIRCUCLATION BETWEEN SPACES IS EASY
  22. 22. EXHIBITION
  23. 23. 22 21 20 19 18 17 16 1514 void MAKE AN ENTRANCE
  24. 24. LARGE FORMAT PROJECTORS CAN BE SEEN ON APPROACH STUDENT WORK PROJECTIONS MAKE IT EASY TO IMMEDIATELY SEE WORK SIMPLE TAGGING SYSTEM PROVIDES CROSS REFERENCE WITH GALLERY DISPLAYS MULTISCREEN INSTALLATION IN FOREGROUND ROOM IS DARK(ISH) WITH LIGHT AND COLOUR GENERATED FROM SCREENS ETC. PLENTY OF WAYFINDING AND INFO NEAR ENTRANCE MAKE AN ENTRANCE
  25. 25. 22 21 20 19 18 17 16 1514 void SAY HELLO
  26. 26. GALLERY SPACE IS WELL LIT AND UNCLUTTEERD NO KEYBOARDS OR MICE JUST TRACKPAD AND SCREN FOR MINIMAL AND SIMPLE USE ALL DESKTOP SYSTEMS FEATURE A SIMPLE, IDENTICAL UI UI IS SIMULTANEOUSLY ONLINE CONTENT SEEN ON LARGE SCREENS CAN BE QUICLKY LOCATED AND EXPLORED SAY HELLO
  27. 27. 22 21 20 19 18 17 16 1514 void PLAY
  28. 28. PLAY OCCULUS RIFT INSTALLATION ALLOWS GUESTS TO EXPERIENCE THE TECHNOLOGY ENVIRONMENT HAS BEEN CREATED ENTIRELY BY OUR STUDENTS THEME OF CHANGE IS EMBEDDED INTO THE GAMEPLAY CURATED BY STUDENTS TO ASSIST AND DISCUSS
  29. 29. 22 21 20 19 18 17 16 1514 void MULTITASK
  30. 30. MULTITASK MULTI SCREEN INSTALLATION UTILISES A VARIETY OF SCREENS AND MOBILE DEVICES TO DELIVER A NARRATIVE
  31. 31. 22 21 20 19 18 17 16 1514 void REACH OUT AND TOUCH
  32. 32. REACH OUT AND TOUCH INTERACTIVE LIGHT CYLINDERS WILL BE RESPONSIVE TO TOUCH AND SOUND INVITES PARTICIPATION AND PROVIDES AN AMBIENT LIGHTSCAPE CHANGE THEME REFLECTED IN CONTENT AND FUNCTIONALITY
  33. 33. 22 21 20 19 18 17 16 1514 void BE PART OF IT
  34. 34. BE PART OF IT EVERYONE LOVES A PHOTOBOOTH PHOTOS ARE UPLOADED TO NSTAGRAM IN REAL TIME INSTAGRAM PAGE IS PROJECTED IN THE SPACE SO EVERYONE CAN SEE THEIR PHOTOS AND BROWSE OTHERS
  35. 35. BE PART OF IT EVERYONE LOVES A PHOTOBOOTH PHOTOS ARE UPLOADED TO NSTAGRAM IN REAL TIME INSTAGRAM PAGE IS PROJECTED IN THE SPACE SO EVERYONE CAN SEE THEIR PHOTOS AND BROWSE OTHERS
  36. 36. AWARENESS
  37. 37. WE CAN BUILD AND MAINTAIN A VARIETY OF SOCIAL PLATFORMS INCLUDING A FACEBOOK PAGE, INSTAGRAM, TUMBLR WE WILL BE DOCUMENTING THE ENTIRE DEVELOPMENT PROCESS. EPISODES WILL BE UPLOADED AS THEY ARE CAPUTRED THIS MEDIA CAN BE INTEGRATED INTO THE TEASER CAMPAIGN BE SOCIAL
  38. 38. TWO CONCEPTS FOR CONSIDERATION ONE : INCLUDE TIME-LAPSE OF THE ENTIRE EVENT BEING SET UP IN THE SPACE DURING A SOFT LAUNCH EVENT. TWO : MPU FILM A SOFT LAUNCH EVENT. THE CONTENT IS USED IN DIGITAL AND PRINT PROMOTION. SET IT UP

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