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A personal review • Salone del Mobile 2011

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A presentation concerning the best exhibition design according to me during the Salone del Mobile 2011 in Milan, Italy.

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A personal review • Salone del Mobile 2011

  1. 1. exhibition design is hereilaria defilippo blogwww.ilariadefilippo.com a personal review Salone del Mobile 2011 01
  2. 2. KARTELLby Ferruccio Laviani
  3. 3. inspirations • On The Road by Jack Kerouac • The Osborne bull by Manolo Prieto • The Million Dollar Hotel by Wim Wendershttp://designandstyle.blogosfere.it/images/SALONE_ALLESTIMENTO_01%20(Large).jpg
  4. 4. personalizedneon signs
  5. 5. captionsto products
  6. 6. platformsin fir wood
  7. 7. sunset skylighton the walls
  8. 8. scaffold to supportneon signs
  9. 9. scaffold to supportneon signs
  10. 10. terraces to showthe products
  11. 11. terraces to showthe products
  12. 12. FOSCARINIby Ferruccio Laviani
  13. 13. a 3D spacecreated for eachproduct
  14. 14. steel wires andorange solidcorners to markoff the area
  15. 15. on thescreen thedesignerexplains hisproduct
  16. 16. the exterior
  17. 17. white ceilingsand pavementsto mark off theproducts
  18. 18. FLOSby Calvi Brambilla
  19. 19. the spaceappears“in progress”
  20. 20. a scaffoldfor eachproduct
  21. 21. Flosdesigners
  22. 22. entrance
  23. 23. detail of thepainted floor
  24. 24. detail ofthe scaffold
  25. 25. detail ofthe scaffold
  26. 26. detail ofthe caption
  27. 27. FONTANA ARTEby Piero Russi
  28. 28. ispiration is the ocean bed;idea of lightness large screen where underwater images are projected
  29. 29. giant “jellyfish”suspended in space
  30. 30. discs hanging from the ceilingwith semi-transparent sheetsattached around the circumference
  31. 31. semi-transparent sheetslike “tentacles” that markthe internal space
  32. 32. display areas are roundin shape and havethe colour of coral
  33. 33. VITRAby Vitra
  34. 34. several white boxesmade by Corian
  35. 35. same set-up 2010at Salone del Mobile
  36. 36. each box isan interior set
  37. 37. you cannot enterinto the box!
  38. 38. the reception
  39. 39. captions on the floorof the white box
  40. 40. particular of thewhite box
  41. 41. LAGOby Salottobuono
  42. 42. Lago secret garden
  43. 43. perimeteralblack walls
  44. 44. three entrances and three large screened windowscopyright Salottobuonohttp://www.salottobuono.net/immagini/2011/projects/Lago%20Stand/plan_lago_big.jpg
  45. 45. colorfulumbrellas
  46. 46. white gravel on the floor
  47. 47. a pleasant placefor the visitorsto sit, relax, talk
  48. 48. little sets to shownew productson the perimeter
  49. 49. exhibition design is here ilaria defilippo blog www.ilariadefilippo.comPhotos taken by Ilaria Defilippo © Ilaria Defilippoexcept 3 (© Blogosfere) and 65 (© Salottobuono)

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