Presentation presented by Student Brands (Pty) Ltd to The University of Johannesburg

1. Understanding LinkedIn Recruitment
Presented to The University of Johannesburg

2. What is LinkedIn
LinkedIn(Media(Solu/ons(help(you(build(
an( ongoing( rapport( with( passive(
candidates( and( warm( members( up( to(
your(brand(across(mul/ple(touch(points(
on( LinkedIn.( Most( passive( candidates(
and( hiring( managers( use( LinkedIn( daily(
to( network( with( peers,( check( status(
updates,(and(keep(up(with(news(related(
to(their(current(job.((
(
Media(Solu/ons(allow(you(to(insert(your(
agency’s( name,( brand,( and( value(
proposi/on(into(the(conversa/on(at(four(
key(touch(points(on(LinkedIn:((
1. The(LinkedIn(home(page(
2. Employee(profile(page((
3. The(personal(inbox(
4. Your(LinkedIn(Career(Page((
(

3. Strong(first(impression(on(members’(home(pages(
((
When( members( visit( their( LinkedIn( home( page,(
they(can(be(exposed(to(key(messages(about(your(
company( to( warm( them( up( to( your( value(
proposi/on.(Relevant(jobs(are(also(automa/cally(
targeted( to( each( candidate( in( Jobs( You( May( Be(
Interested(In.((
(
Passive(candidates(may(not(be(ac/vely(looking(for(
a( posi/on,( but( they’ll( see( these( matching( jobs(
front(and(center(on(their(home(page.((
(
This( will( drive( a( new( pool( of( candidates( and(
customers( to( learn( more( about( your( company’s(
recrui/ng(services.((
(
Targeted Ads

4. Build(your(agency(brand((
Many( agencies( compete( for( the( same( open(
requirements( in( a( highly( compe//ve( industry.(
Career( Pages( give( you( a( voice( to( differen/ate(
yourself(from(the(compe//on(and(speak(directly(to(
your(candidates(and(hiring(managers.((
(
Your( agency’s( Career( Page( features( career(
opportuni/es( that( match( each( candidate’s(
background,( tes/monials( from( your( sa/sfied(
candidates( and( hiring( managers,( and( other( assets(
like(video(tours(and(client(or(candidate(interviews.((
(
Customize( your( own( dynamic( content( tailored( for(
each( individual,( showing( clients( and( prospec/ve(
clients(alike(insight(into(your(agency’s(brand,(focus,(
and(success(stories.((
(
Career Pages

5. Own(the(ad(space(on(your(employee(profile(pages((
(
The(#1(ac/vity(on(LinkedIn(is(members(visi/ng(the(
profiles( of( other( members.( With( LinkedIn(
Employee(Branding(Ads,(you(can(own(the(ad(space(
on(your(employee(profile(pages,(to(beWer(engage(
with( anyone( that( checks( out( one( of( your(
employees.((
(
You( can( use( these( ads( as( both( an( offensive( and(
defensive( tac/c( to( improve( interac/on( with( your(
company.( This( message( is( visible( right( when( a(
candidate(is(networking(with(your(employees(and(
may( be( interested( in( learning( more( about( your(
agency(and(your(services.((
(
Employee Branding Ads

6. Send(a(“Call(to(Ac/on”(to(receive(fast,(hot(leads((
AZer(you(have(warmed(up(a(target(audience(with(
ads,(send(them(a(“Call(to(Ac/on”(so(that(they(can(
request(addi/onal(informa/on(with(a(single(click(of(
a(buWon:(“I’m(Interested.”((
(
People(who(click(are(incredibly(hot(leads(that(are(
delivered( in( real( /me( to( your( recrui/ng( or( sales(
team.((
Targeted InMail

7. Setup Info Requirements
1. Company((
2. Company(Descrip/on((
3. Industry((
4. Job(Title((
5. Experience((
6. Job(Func/on(
7. Employment(Type(
8. Job(Descrip/on((
9. Desired(Skills(&(Experience((
10. Sending(Mechanics((
! Collect(applica/on(&(email(
! Direct(applicants(to(external(
site(

8. Setup Info Requirements
1. Company((
2. Company(Descrip/on((
3. Industry((
4. Job(Title((
5. Experience((
6. Job(Func/on(
7. Employment(Type(
8. Job(Descrip/on((
9. Desired(Skills(&(Experience((
10. Sending(Mechanics((
! Collect(applica/on(&(email(
! Direct(applicants(to(external(
site(

9. Thank You