Student Research a division of Student Brands (Pty) Ltd conducted a survey on tablet usage in South Africa. The research was conducted online

1. Student Tech Research
Presented by Student Brands (Pty) Ltd
April 2014
Research Conducted Online
Sample Size: 570

2. AGE BREAKDOWN
Below&16&
17*18&
19*20&
21*22&
23*24&
25*26&
27+&
Name% Figures% Percentages%
Below&16& 0& 0%&
17*18& 10& 1.754%&
19*20& 210& 36.842%&
21*22& 200& 35.088%&
23*24& 100& 17.544%&
25*26& 40& 7.018%&
27+& 10& 1.754%&

3. Gauteng&
KwaZulu*Natal&
Western&Cape&
Free&State&
Limpopo&
North&West&
Eastern&Cape&
Northern&Cape&
Mpumalanga&
Province% Figures% Percentages%
Gauteng& 420& 73.684%&
KwaZulu*Natal& 41& 7.193%&
Western&Cape& 52& 9.123%&
Free&State& 11& 1.930%&
Limpopo& 11& 1.930%&
North&West& 2& 0.351%&
Eastern&Cape& 10& 1.754%&
Northern&Cape& 0& 0%&
Mpumalanga& 23& 4.035%&
PROVINCE BREAKDOWN

4. 375&
185&
10&
Male&
Female&
Other&
Name% Figures% Percentages%
Male& 375& 65.789%&
Female& 185& 32.456%&
Other& 10& 1.754%&
GENDER BREAKDOWN

5. Desktop&
Tablet&
Smartphone&
Other&
Name% Figures% Percentages%
Desktop& 117& 20.526%&
Tablets& 78& 13.684%&
Smartphones& 317& 55.614%&
Other& 58& 10.175%&
What Do You Use?

6. Name% Figure% Percentage%
Apple& 328& 57.544%&
Dell& 19& 3.333%&
Lenovo& 15& 2.632%&
HP& 4& 0.702%&
Samsung& 175& 30.702%&
Asus& 5& 0.877%&
Sony& 19& 3.333%&
Other& 5& 0.877%&
Tablet Preference

7. Prepaid&
Contract&
Name% Figures% Percentage%
Prepaid& 345& 60.526%&
Contract& 225& 39.474%&
Preference
89&
478&
3&
Frequency%
Weekly&
Daily&
Not&Sure&

8. Wifi&Only&
3G&Only&
Wifi&&&3G&
Name% Figures% Percentage%
Wifi&Only& 31& 5.439%&
3G&Only& 1& 0.175%&
Wifi&&&3G& 538& 94.386%&
Fair%Purchase%Price%
R1&500&&
R2&000&&
R2&500&&
R3&000&&
R5&000&&
Preference

9. Yes&
No&
Name% Figures% Percentage%
Yes& 509& 89.298%&
No& 61& 10.702%&
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