The document outlines a business plan for a proposed veterinary laboratory and diagnostic center called xyz located in Guwahati, Assam. It discusses xyz's mission to provide best diagnostic services to create healthy lives for pets and farm animals. It details xyz's key features like certified veterinarians, modern technology, and sample collection services. The business plan also analyzes the market gap, competition, target customers, and marketing strategies. It provides financial projections showing revenue growth and profitability over the first 5 years. An investment of Rs. 27,50,000 is being sought to fund salaries, equipment, office space, and marketing for the new business.

2. Ta b l e o f C o n t e n t s
1. About Us
2. Mission & Vision
3. Key Features & USPs
4. Market Gap
5. Our Solution
6. Our Offerings
7. The Industry
8. Target Market
9. Marketing Strategies
10. SWOT Analysis
11. Road Ahead
12. Financial Snapshot
13. Investment Required
14. Our Team
15. Contact Us

3. A b o u t
U s
xyz is a Guwahati based exclusive Veterinary Laboratory & Diagnostic centre. We promise to take
care and provide diagnosis of your four-legged friends as our own. We boast having the best in class
technology at our disposal to provide you with accurate diagnosis at reasonable rates.
We aim to become a one stop destination for all the diagnostic needs of your pets and farm animals
by maintaining the medical history, allergies and more. in our data base.

4. O u r
M i s s i o n
To provide our best service to create
a happy and healthy life
O u r
V i s i o n
To be the most successful and
respected diagnostic service
provider in India

5. Keep it simply smart! 5
One Stop for all animals diagnosis and tests

6. Ke y F e a t u r e s & U S Ps
Certified
Veterinarians
Expert and
Experienced team
State of the art
technology
On venue sample
collection
Testing for all types
of animals
Data base
maintenance
Speedy dispatch of
reports
Free
Consultation

7. M a r ke t G a p
O u r S o l u t i o n
Lack of diagnostics centres in Guwahati & North East India
Lack of education among the pet owners
Clinics only expertise in carrying out treatments
Delays in reports in crucial moments
Unauthorized and Uncertified technicians
Compromises due to lack of expert diagnosis facilities
Sample collection assistance to cover more area
Providing consultation for free to educate owners
Experienced doctors to carry out tests
Quick and speedy report facility
Registered veterinarians on board
Best in class technology to provide accurate diagnosis

8. 8
O u r O f fe r i n g s
Hematologic Testing
Bio-chemistry Testing
Serology & Hormonal assays
Urine & Stool examination
Cytology & Biopsy
Microbiology Testing
F r e e O f fe r i n g s
Consultation
Collection, transportation & handling
Report dispatching

9. T h e I n d u s t r y
19 Million
Number of Pets in
India
6 Lakhs
3,892
Billion
Rs 42,000
Million
10%
Pets adopted every
year
Value of Animal
husbandry industry
Expected CAGR of
veterinary industry
Size of Veterinary
Industry in 2014
Source: Business Today, imarc, infah.org, mordor

10. Ta r g e t M a r k e t
Practicing Veterinarians
Pet Owners
Private & Government farms
Wild life & Zoo
Exotics

11. 11
M a r ke t i n g S t ra t e g i e s
Events and
Campaigns
Tie-ups and
Associations
Special offers
and packages
Exhibitions and
Shows
Print media
marketing
Direct mailers and
SMS
Campaigns to educate the pet
owners about the health care
of their animals
Associations with vet clinics
tie-ups with zoos and animal
husbandry projects
Discounts and special offers
along with variety of combined
test packages
Participation in pet shows and
pet health care related
exhibitions
Articles in news papers, blogs
in magazines and distribution
of flyers
Mails and SMS to existing
customers to follow up and
send reminders

12. S W OT A n a l y s i s
STRENGTHS
Experienced Team
Affordable pricing
Best in class technology
Geographical advantage
OPPORTUNITIES
Pet product & accessories
Pet day care centre
Expansion in new areas
Animal treatments
WEAKNESSES
Low brand recognition
Mitigation: Focusing on
marketing to create brand
awareness & acquire market
THREATS
Low barriers to entry
Mitigation: Taking the
advantage of first move and
retain existing consumers

13. Ro a d A h e a d
Phase 1
Customer
acquisition in
Guwahati ( Assam )
Phase 3
Near by states will
be targeted. Like
Meghalaya
Phase 4
Plan to expand in
Dimapur and
Itanagar
Phase 2
Expansion in
Diburgarh
( Upper Assam)

14. F i n a n c i a l S n a p s h o t
Year 1 Year 2 Year 3 Year 4 Year 5
Net Income -0.01 0.39 0.81 1.35 1.94
EBITDA 0.05 0.55 1.12 1.84 2.62
Revenue 0.54 1.24 2.09 3.09 4.25
-0.5
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Financial Summary
Net Income EBITDA Revenue
Year 1 Year 2 Year 3 Year 4 Year 5
Net Worth 0.26 0.65 1.47 2.82 4.77
ROE 0 60% 56% 48% 41%
0%
10%
20%
30%
40%
50%
60%
70%
0
1
2
3
4
5
6
Net worth & ROE
Net Worth ROE

15. I n v e s t m e n t Re q u i r e d
37%
38%
20%
5%
Investment Sought
Salaries Fixed Assets Admin Expenses Marketing Expenses
Rs. 27,50,000
Fund Utilization:
Salary Expenses
Top Management
Marketing Team
Admin & Support staff
Fixed Assets
Diagnosis Equipment
Other Electronics
Furniture & Fixtures
Admin Expenses
Office Rent
Power & Fuel
Maintenance expenses
Marketing Expenses
Events & Campaigns
Exhibitions & Shows
Customer relations

16. Name
Veterinary Graduate with Master’s in Veterinary
pathology & is working in diagnosis industry from
last nine years, at present working as a Chief
Pathologist in one of the most renowned
Veterinary Diagnostic and laboratory centre
located in Delhi
Name
Veterinary Graduate with a Master in Business
Administration in Marketing & Human Resources,
worked with various national and MNC of Animal
Health industry and presently working in South
Korean conglomerate known as CJ. CheilJedang
group
O u r Te a m

17. Keep it simply smart! 17
C o n t a c t U s
Address:
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Phone Number:
123
123
Email Id:
xxxxxxx