A Sample Deck about a food company

1. T H E M I L L I N G C O M P A N Y 1
A n I n s i g h t
The Wheat
Milling Co.

2. T H E M I L L I N G C O M P A N Y 3
ABOUT US
E S T. 2 0 # #
The Milling Co. provide bespoke grain milling facility to ensure fresh,
hygienic and healthy flour (atta) for everyday use.
Our approach to milling is unique as we focus on providing honest and
educative experience to our clients, while maintaining TAT, quality and
taste of a traditional Chakkiwala.
By educating consumers on the importance of using fresh flour, type of
grain, grind quality and more, we want to improve their lifestyle
choice by making better and healthier meal everyday!
Mr. ABC has a family background in the business for 3 generations
now with over decades of experience. With such Knowledge &
Legacy TMC is bound to make a mark in the industry.
» To bring back the values by revamping flour milling
process - the “Chakki” and to offer fresh and healthy
100% pure flour
VISION
» To sell 100% pure flour
» To make India eat healthy, hygienic and fresh flour
» To allow clients access and operate with transparency
MISSION
Traditional
Stone Grinding
100% Freshly
Ground
Preservative
Free
Customised
Grinding

3. T H E M I L L I N G C O M P A N Y 4
TODAY’S ISSUE
L O C A L U N O R G A N I S E D S E C T O RPAC K A G E D F L O U R I N D U S T RY
Quality of Wheat
Loss of Sweetness and Nutrients as flour ages
Stale flour due to long shelving
Ever wondered, what happens to expired flour?
Hygiene of Chakki Operator
Loss of Quantity
Highly Inconvenient
Need of Procuring & Storing wheat by consumer

4. T H E M I L L I N G C O M P A N Y 5
VALUE PROPOSITION
W h y u s ?
Traditional Stone Grind
» High Quality
» Better Taste
» Maximum Nutrition
Health and Hygiene
» Zero Additives
» Preservative Free
» Maintained Machines
Other USPs of TMC
» Reduction in Wastage
» Transparent Operations
» No mixing of Grains/Flour
Convenience to Customers
» Free Express Delivery
» Online Payment Options
» Loyalty Point Schemes

5. T H E M I L L I N G C O M P A N Y 6
India is world’s 2ND Largest Wheat Consumer. Wheat
production is estimated to be 97 MMT in 2018. Close to
80% of the wheat produced is used for Domestic
Consumption. Wheat is primarily used for direct human
consumption because of the high-quality flour it produces.
- Source
Wheat in India
» The most important consideration in producing wheat
flour is selecting the milling technique:
» Stone Grinders
» Roller Mills
» Indians, prefer their atta ground in stone mills (chakkis)
India’s Preference
» 60% people purchase wheat and get it ground
» 25% buy loose wheat flour
» 15% buy packaged wheat flour
- Source
Market Trends
- Source
Consumption of Grains (Maharashtra)
Monthly Consumption Per person Per HH
Rice 2.96 11.80
Wheat 4.75 19.00
Jowar 0.94 3.80
Bajra 0.38 1.50
Others 0.05 0.20
Total 9.08 36.30
THE INDUSTRY

6. T H E M I L L I N G C O M P A N Y 8
S W
O T
Threats
» Threat 1
» Threat 1
» Threat 1
✓ Mitigation 1
✓ Mitigation 2
✓ Mitigation 3
Mitigation
SWOT ANALYSIS
Strength
» Strength 1
» Strength 2
» Strength 3
» Strength 4
» Strength 5
» Strength 6
Weakness
» Weakness 1
» Weakness 2
» Weakness 3
✓ Mitigation 1
✓ Mitigation 2
✓ Mitigation 3
Mitigation
Opportunities
» Opportunities 1
» Opportunities 2
» Opportunities 3

7. T H E M I L L I N G C O M P A N Y 1 0
THE ROAD AHEAD
January
####
Launch
Start of business /
idea details. The
Start of business /
idea details. The
Start of business /
idea details. Start of
March
####
Jump
Our early jump or
kickstart. Our early
jump or kickstart. Our
early jump or
kickstart. Our early
jump or kickstart.
Tie-ups
Discuss business tie-
ups and partnerships.
Discuss business tie-
ups and partnerships.
Discuss business tie-
ups and partnerships.
July
####
April
####
Growth
Lets compare our
growth thereafter.
Lets compare our
growth thereafter.
Lets compare our
growth thereafter.
April ###
onwards..
Highlight
Where we aim to go
now. Where we aim
to go now. Where we
aim to go now.
Where we aim to go
now hereon.

8. T H E M I L L I N G C O M P A N Y 1 1
REVENUE STREAMS
0
1000
2000
3000
4000
5000
6000
7000
Y1 Y2 Y3 Y4 Y5
Year
Revenue Streams
Particulars Y1 Y2 Y3 Y4 Y5
Active Months 7 12 12 12 12
Type 1 Sales
Nos ### ### ### ### ###
Qty ### ### ### ### ###
Revenue (₹ in Lacs) ### ### ### ### ###
Counter Sales
Nos ### ### ### ### ###
Qty ### ### ### ### ###
Revenue (₹ in Lacs) ### ### ### ### ###
Grinding Sales
Nos ### ### ### ### ###
Qty ### ### ### ### ###
Revenue (₹ in Lacs) ### ### ### ### ###
B2B
Nos ### ### ### ### ###
Qty ### ### ### ### ###
Revenue (₹ in Lacs) ### ### ### ### ###
Others
Revenue (₹ in Lacs) ### ### ### ### ###
Total Revenue ### ### ### ### ###

9. T H E M I L L I N G C O M P A N Y 1 3
INVESTMENT
₹ # # # L A C S
TMC is looking to raise ₹ ## to set-up new stores and to expand our business. The
Investment will be in two phases
» Year 1 – ₹ ### Lacs
» Year 2 – ₹ ### Lacs
It will be utilised for:
Capital Expenditure Marketing Operating Expenses
Machinery Pre- launch Marketing Increase in Inventory
Designing of the store Social Media Marketing Increase in Manpower
License Acquisition Flyers, Newspaper Ads, etc Branch Expenses
Equipment & Furniture Collaboration with Doctors
& Dietitians

10. T H E M I L L I N G C O M P A N Y 1 4
We will empower women. We will
empower women. We will empower
women. We will empower women. We
will empower women. We will empower
women. We will empower women.
We will empower women.
Empowering Women
Empowering Farmers through our
business. Empowering Farmers through
our business. Empowering Farmers
through our business. Empowering
Farmers through our business.
Empowering Farmers.
Empowering Farmers
Empowering Nutrition in our company.
Empowering Nutrition in our company.
Empowering Nutrition in our company.
Empowering Nutrition in our company.
Empowering Nutrition in our company.
Empowering Nutrition in our company.
Empowering Nutrition
SOCIAL IMPACT
We at TMC are consciously trying to give back to the society, albeit in our small way possible, through:

11. T H E M I L L I N G C O M P A N Y 1 5
HAVE A QUESTION?
C O N TA C T U S
205, Raja Industrial Estate, PK Road, Mulund West, Mumbai - 400080
+91 8850 677 005
www.nirvancapital.com
info@nirvancapital.com