2. TABLE OF CONTENT
1. About us
» About the company
» Smart Solutions
» Smart offerings
4. Financials
» Financial Snapshot
» Investment Required
2. Market
» Industry
» Target market
» Marketing Strategies
» Competitor Landscape
3. SWOT analysis
» Strengths
» Weaknesses
» Opportunities
» Threats
5. Our team
» Team members
» Contact us
3. Xyz is carved out with an intuition to bestow a high quality of living
standards with emerging technologies.
We have niched ourselves as a provider of smart home solutions
and insights into consulting, designing and installation services of
wired and wireless home automation technologies.
We offer full engineering and design services to create custom
residential and business automation solutions and services.
Our highly experienced automation experts are here to help you
custom design smart solutions you need at home and workspace
ABOUT US
4. Automate daily chores in the busy schedule of life
Working couples can keep a check on their children and old parents
Security of the house addressed with best in class technology facilities
Tired days can now end with mood settings as desired by the person
Watering plants can be automated thus saving precious time and water
Curtains and lighting control can now be at your finger tips
Play music throughout your house through one application
SMART SOLUTION
6. THE INDUSTRY
$ 3,110 Mn
Smart home market
Revenue in India for 2019
10.5%
Household penetration
expected in 2023
22.9%CAGR
Expected compounded
annual growth rate 2019-23
$ 7,102 Mn
Expected Smart home
market in India for 2023
7. TARGET MARKET
Villa / Bungalow Owners
Corporate Offices
Residential Flat Owners
Government Agencies
Hospitals & Healthcare centres
Hotels & Holiday homes
MARKETING STRATEGIES
Social Media
Advertisements on social media
platforms such as Facebook, You tube,
Instagram, etc
SEO/SEM
Search engine optimization and search
engine maximization will assist increasing
the reach
Radio & Television
Radio announcements and interactive
sessions and Television advertisements at
peak hours
Print Media
Articles in leading Newspapers, Blogs in
Magazines and distribution of pamphlets
and flyers
Out door marketing
Hoarding and banners at prime locations,
advertisements in public transport such
as trains and buses
Tie-ups
Tie-ups with corporate offices and
government agencies for implement
smart solutions across all the branches
8. COMPETITORS DIFFERENTIATORS
Multiple different packages for home automation
Highest quality products with after sales service
Customization available at every step of automation
Multiple payment methods option available
Special packages for Corporate offices
9. STRENGTHS
» Experienced team
» Updated & latest technology
» Reasonable pricing
» Customization available
» Asset light model
OPPORTUNITIES
» Global expansion
» Smart electronics sales
» Set-up of physical stores
» Foray into IOT Business
THREATS
» Low barriers to entry
Mitigation: Expand in the
market by providing quality
services & extensive marketing
WEAKNESSES
» Low brand recognition
Mitigation: Launch extensive
marketing programs
» Team building at initial stage
Mitigation: Focus on recruiting
process
SWOT ANALYSIS
10. ROAD MAP
Foray into corporate
office & government
contracts
Expand services to
all types of
buildings, offices
Target 30 customers
a month for the 1st
year of operations.
Start with flats and
villas to form a
substantial brand
PHASE
1
PHASE
1
PHASE
2
PHASE
3
11. FINANCIAL SNAPSHOT
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue 35.74 105.93 132.78 163.67 202.43
EBITDA 2.27 7.83 9.79 12.04 14.9
Net Profit 1.71 5.91 7.38 8.95 11.07
0
50
100
150
200
250
Revenue EBITDA Net Profit
(Values in crores)
Year 1 Year 2 Year 3 Year 4 Year 5
Net Worth 2.61 7.82 14.34 22.17 31.86
ROE 58% 67% 45% 35% 30%
0%
10%
20%
30%
40%
50%
60%
70%
80%
0
5
10
15
20
25
30
35
Net Worth ROE
12. INVESTMENT REQUIRED
2%
61%
7%
30%
Investment Sought
Fixed assets Marketing Salaries Admin Expenses
Fixed Assets
Salaries
Marketing
Admin expenses
Fund Utilization
» Sponsorship & Campaigns
» SEO & SEM
» Digital & Outdoor marketing
» Office rent
» Power & Fuel
» Maintenance
» Top management
» Marketing team
» Support staff
» Software
» Furniture & Fixtures
» Computers & electronics1 Crore
13. TEAM MEMBERS
Name Name
SRH Heidelberg University, Germany.
Former Freelance IT solutions based in
Germany
M.R.C of Engg & Tech, Hyderabad.
Former Design Engineer at Daimler, M&M
& Escorts
