The document summarizes the results of a survey on mobile marketing trends. It found that over 3/4 of respondents access the internet on mobile devices and this trend is increasing. Regarding video streaming, 9 in 10 respondents experience quality problems and 80% feel good quality is important. While 15% of respondents call customer support about issues, only 40% report problems and 45% will try self-service apps first. Additionally, 60% feel they lack continuous high-speed mobile coverage.

1. Presentation Title

2. Video Performance?
MOBILE MARKETING TRENDS
3/4RESPONDENTS
ON MOBILE DEVICES
OR MORE
More than
see this increasing
in the future
STREAMING VIDEO USAGE & QUALITY ON MOBILE DEVICES
9/10 RESPONDENTS
Experience video
quality problems
70% OF RESPONDENTS
Find it important
to have good quality
video streaming
80%

3. Customer Care?
MOBILE MARKETING TRENDS
Will use self-care apps to try
to solve their problems
WILL CUSTOMER SUPPORT LEARN
ABOUT ISSUES EXPERIENCED BY RESPONDENTS?
15% OF RESPONDENTS
call support
ONLY 40%
OF RESPONDENTS
45%
40%
they are with
their experienceWill report their
bad experience to
customer service

4. Speed and Coverage?
MOBILE MARKETING TRENDS
60%
Of respondents feel they
don’t have continuous high
speed coverage
Half of them day

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10. ENHANCING THE SUBSCRIBER EXPERIENCE
From the handset . . .
. . .to the internet