Source: http://www.sjainventures.com/

1. What is Google
Advertising?

2. How can you advertise in Google?
The good news is that you set up a Google AdWords
campaign, in which you pay Google to show links to your
website on the first page of the search results, where they
appear on the right hand side of the screen. This simply
involves an advertising campaign in which you write a
three line advert, with a link to your website, and you
specify the search terms you want your ad to show for.

4. What's the Catch?
Like everything, there are ways to advertise on Google for a
good return on investment, and very common mistakes
that can end up costing the advertiser to pay much more
per lead than they should. Successful Google advertising
campaigns require research and monitoring, as well as the
general knowledge of proven strategies that comes with
experience.

6. So what do you need to do?
Before you even start to advertise with Google, you have to
start with the type of visitors you want to attract to your
website. The main steps in setting up and maintaining a
favourable Google advertising campaign are:

Keyword Research

Writing Adverts

Pricing Options

Tracking Conversions

Generating High Quality Leads

Campaign Monitoring

7. If it seems like a lot of work, then yes, it can be, especially if
you need to start at the beginning. If time and budget are
important to you, it is probably to your advantage to
outsource this task. If you have a desire to be in control
and learn all the information required then there are plenty
of online resources to assist you in gaining the knowledge
you need to start advertising in Google.

9. Source:
www.sjainventures.com