upsidedown way for eyewear and much more

1. upside down way for eyewear and much more

3. dp69 / philosophy
OUR GLASSES ARE DESIGNED FOR ALL PEOPLE
WE DO NOT RENOUNCE OF MADE IN ITALY QUALITY,
BUT WE ARE NOT INTERESTED IN VEHICULAR OBJECTS
AND SUPREMACY CONCEPTS THAT EXCLUDING AND
THAT DO NOT BE PART OF US
PEOPLE ARE OUR SUPREME VALUE
PEOPLE ARE OUR TESTIMONIAL, TOGETHER THEM WE INTEND
TO COMMUNICATE OUR VALUES.

4. to Change the point of viewto Change the point of view
It’s time to break the old rules of the eyewear market:
value to the persons!
dp69 / vision

5. dp69 / mission
DP69 = WORLD WIDE BRAND

6. dp69 / key words
SMART
PURE
CLEAR

7. dp69 is a brand new concept for eyewear since 2014.
A brilliant mix of shapes and colors to overturn the look of those who wear glasses.
Eyeglasses and Sunglasses that make headlines, sparkling and smart style that
combines quality materials with an determinate and appealing look.
dp69 / eyeglasses and sunglasses

8. dp69 releases the success of a design all Made in Italy. The best Italian craftsmanship
works expertly the most innovative raw materials, highlighting the strengths in the
most cool and fashion shapes of the moment. Bizzarre color combinations, contrasts
and nuances that catalyze the attention of a target style-conscious, who like to
transgress enhancing its originality, never rule out good taste and elegance.
dp69 / design and quality

9. dp69 is the new point of view, the new ultimate in eyewear fashion.
A colorful and vibrant mood, versatile models, “easy to wear”, which enhance the
personality of each person, in every situation. The new models dp69, in the collections
of eyeglasses and sunglasses are produced by applying the most sophisticated
technologies, for a final result absolutely desirable!
dp69 / innovation

10. COLLECTIONS
http://www.dp69.it
dp69 through an accurate design studio is able to offer new collections, continuously.
The agile structure allows also to offer an appreciated flexibility to find out all the
products aspects, even confronting with our partners.
TIPA
MICIA
VETTA
TOGO
GENIO
MAGO
LUNA
MEGA
ZERO
BUCO
ENIGMA
TALPA
BANANA
FORO
VEZZO
BIRBOGUFO
CULTO
FINE
BAR CLUB
MEDEN
TOSTO
BULLO
DIVO
AVIO
RAGGIO
DOLCE
BRAVO
DOTTO
AUDACE
ORBO
RETRO’
GUFO
TIZIA
CAIO
GHIOZZOCHIOTTO
OBLO’
VISPO
BIBLIO FRESCA

11. It’s a thought that is shared and a proven
fact that Italy plays a leading role in the
fashion and in optical industry. Class
and style flow in the Italian blood, a
vital and positive mood that influences
the design world, with excellent results
and an undeniable tastefulness. Italian
eyewear, whether it be of acclaimed
fashion houses or emerging brands,
determines trends and meets the needs
of audiences all around the world. Made
in Italy, or perhaps it would be more
appropriate to say “100% Made in Italy”
is a concept cross to a pure concept
of Business. Made in Italy is a source
of pride, a plus that embodies an idea
and do something imbued with a deep
and true values that safeguard arts and
traditions, know-how become priceless
by the selection of the finest quality. It
is exactly what a product Made in Italy
has to offer. It is not just high quality,
pursuit of detail, cutting-edge style and
technology, a Made in Italy product has
a soul identifiable in that product which
the customer can speak and which
can boast, telling the charm behind
its manufacturing or the uniqueness of
handmade pieces. In optics, optical
frames and sunglasses are no longer
seen as a corrective or protective tool,
but have taken on the definitive view of
a fashion accessory, around which, of
course, revolves a powerful business.
The research, investment, expertise
and deep passion thanks to which
Italy excels in the field, never end. The
quality standards of design and applied
materials , are the guarantee of constant
evolution and this makes it clear why the
style of the Italian eyewear is destined to
become the essential part of tomorrow.
100% MADE IN ITALY

12. strong and unmistakable
http://tinyurl.com/qxpufmj
BRAND IDENTITY / logo

13. BRAND IMAGE / upside down
ORIGINAL and recognizable
http://tinyurl.com/oc36w5n

14. COMMUNICATION / target

15. dp69 glasses are cool, trendy and smart, in a word, they are Contagious! The communication
campaign with upside-down images of high impact, is based on the concept of Viral Marketing,
entertaining and involving an increasing number of fans through the most populous social
networks.
IMAGES / upside down

16. Giulia Efisi is the Italian artist in charge to realize our images in a closely collaboration our staff
and our dp69 management communication. Her black and white photos in high-key clearly
characterize the brand image. Her unconventional style is conquering the world of fashion, that
is inherently alternative, and looking for new trends. Her unconventional style is conquering the
world of fashion, that is inherently alternative, and looking for new trends.
IMAGES / PHOTO

17. VIRAL MARKETING

18. COMMUNICATION / media
classic media
Obsolete and not in line with our Target
Perfect for our target, viral adv campaign and story telling
SOCIAL NETWORK:

19. COMMUNICATION / video
http://tinyurl.com/p2phurb

20. SOCIAL NETWORK / story-telling
Not just advertising on line, but also story-telling to communicate with a certain continuity our
world, our philosophy and our brand values. Once again, the social network Facebook is the
ideal medium for this type of action in relation with its characteristics.

21. COMMUNICATION / event

22. COMMUNICATION / event
fast, accurate, effective.
å
real time feedback
https://www.youtube.com/watch?v=AzY_jeXz8-k

23. COMMUNICATION / event
fast: 3 HOURS OF HAPPINESS WITH PEOPLE

24. ACCURATE: FOR THE POP, IN THE POP
COMMUNICATION / event

25. FOR THE PEOPLE, AMONG THE PEOPLE
COMMUNICATION / event

26. new displays for the POP: 1 + 9
COMMUNICATION / display

27. COMMUNICATION / corner
We entrusted the design and the implementation of our corner to one of ours partners with an
extensive experience in furniture industry. The style in line with dp69 concept, perfectly give
value to our range of products and to our integrated communication.

28. COMMUNICATION / fairs
dp69 participates with its own booth at the most important international fairs as MIDO, SILMO
PARIS, SILMO ISTANBUL, and VISION EXPO NEW YORK.

29. upside down way for eyewear and much more