Presentation for concept branding for Apple Pay (Match 2017)

2. Apple Pay
Identity Guidelines
March 2017

3. Logos
IdentityGuidelinesforDevelopers
A P P L E P A Y

4. Logos
IdentityGuidelinesforDevelopers
A P P L E P A Y

5. Colors
IdentityGuidelinesforDevelopers
A P P L E P A Y

6. Background ColorBackground Colors
A P P L E P A Y
IdentityGuidelinesforDevelopers

7. Types
IdentityGuidelinesforDevelopers
A P P L E P A Y
Helvetica
Helvetica
Helvetica

8. General Look & FeelGeneral Look & Feel
IdentityGuidelinesforDevelopers
A P P L E P A Y

9. Where To Find
01
02
04
06
IdentityGuidelinesforDevelopers
A P P L E P A Y

10. L E A R N M O R E
Megan Lincoln
A P P L E P A Y
L E A R N M O R E
John Doe
A P P L E P A Y

11. Entrepreneurial activities differ substantially depending
on the type of organization and creativity involved.
P H O T O S H O P S K I L L S
95%
Entrepreneurial activities differ substantially depending
on the type of organization and creativity involved.
P H O T O S H O P S K I L L S
95%
iPhone App
project
A P P L E P A Y
Express
Checkout

12. Entrepreneurial activities differ substantially depending
on the type of organization and creativity involved.
P H O T O S H O P S K I L L S
95%
Entrepreneurial activities differ substantially depending
on the type of organization and creativity involved.
P H O T O S H O P S K I L L S
95%
iPad Air
project
A P P L E P A Y
Express
Checkout

13. Thank You