Mdm by stealth remo biagioni
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Presentation from The Northern Data Forum Leeds Meetup
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Mdm by stealth remo biagioni
- 2. MDM by Stealth Remo Biagioni, Head of Business Intelligence September 2018
- 3. The next 20 minutes or so TU & me Callcredit in 2014 Investigations into Master Data Management My approach The result Comparison to best practice Lessons learnt
- 4. TransUnion We’re a data company… • Second largest provider of credit reports in the UK • Globally we have data on 1 in 7 people • Relationships with all major UK lenders • Acquired by GTCR in 2014 • Sold to TransUnion in April for £1bn
- 5. Me… • Joined Callcredit in 2014 • Direct report to CFO • Operations/Sales & Client Management/Finance • Past roles: MIS Manager DWP, Head of R&D Stickyeyes, 10 years at BT • Chartered IT Professional • TOGAF Architect
- 6. The world in 2014 Disconnected fulfilment – sales-> setup - >billing Inconsistent client names Naming by convention Regulation Very complex products Very flexible contracting Accurate MI but doesn’t mean what you think… MDM project run by Group Legal
- 7. Cost Savings = Cost per mail piece * Number of returned mail pieces Incremental cost of an email: £0 Reduce call center agent time searching for client information from 5 min to 2 min Only measurable if no other changes take place Master Data – the silver bullet • Lots of vendors • Best practice: engage a consultancy • Wholesale business change – data stewards, governance boards, top down driven change • Typical cost upwards of £1m • Typical return in 2-3 years • High failure rate of projects • Uncertain value proposition • Lots of competing investment demands
- 8. Data Management Is A Good Thing But what’s the problem? • Lack of data knowledge • Data quality is someone else’s problem • Much work being done on interlinked spreadsheets • Manually intensive … but need the knowledge in people’s heads • Clients complain about invoices • Every client gets a bespoke service • Sales pipeline is full of smoke You can’t handle the truth! I want the truth! You want answers?
- 10. The Spark • A developer spent a week shadowing commercial finance with no specific objective • She built a few reports and made some stuff work better • A month later she came back with a client list in MDS with an Excel front end to simplify client name matching • It made commercial finance’s life easier • A BI consultant running the weekly sales forecasts started using it: if customer names didn’t match they were not included in the forecast • Commercial finance became data stewards: we started governing our commercial data
- 11. Benefits • No cost savings • Commercial Finance saved time which they spent adding value in other ways • End of month bespoke billing became easier • Steadily increasing accuracy of pipeline reporting • Usage of client reports increased with less queries through to Billing and BI • 360o pictures of clients and products became possible… and fast • Avoided lots of politics about data ownership
- 12. Comparison to best practice • We sort of have formal data governance… • Data steward is not a label but stewardship is part of people’s job – policed by exception reporting • No change programme – no benefits tracking • No single agreed owner of definitions • Tightly coupled with an enterprise data warehouse • Minimal system integration
- 13. Make people’s jobs easier Lessons Learnt Start with the business process Frame the business problem in terms that you can address You need a problem … and people who care Usetechtosolvethe problemnotcreateit You need to know How to use the technology Evolution not revolution Educate Educate Educate