1. Transformation
Chief
Digital
Office
Social Business
and Digital
Transformation
S o c ia l
E
c o m m e rc e
M o b il e
B ig
D a ta
A n a ly ti c s
A new breakthrough career
opportunity for CIOs
Digital
© 2013 by Christopher S. Rollyson | All rights reserved

2. CDO Market Drivers
Digital Transformation's New Iteration
•
•
B2B customers starting to apply new consumer
habits at work
•
Cloud resources make big data & analytics more
feasible
•
CIO
careers
2014
Pervasive mobile and social network adoption by
individuals (B2C)
Firms are siloed and provide disjointed, frustrating
experience
"Customers
give loyalty
(business)
only to a
few select
retailers."
–IBM study, 2011
©2013
Christopher S.
Rollyson
All rights
reserved
Transformation
Chief
Digital
Office
Digital
2

3. CDO Market Drivers
Chief Digital Officer: The New C-Suite Role
•
CIO
careers
2014
©2013
Christopher S.
Rollyson
All rights
reserved
CDOs hired by boards and CEOs to rejuvenate
profit
•
Huge—and growing—gap between stakeholder*
expectations and enterprise delivery
•
This vision isn't new, but most businesses and
firms remain siloed in the 20th century
CRISIS:
profits not
recovering;
sales &
channels
disrupted
Transformation
Chief
Digital
Office
Digital
* Stakeholders can refer to customers, clients, employees, partners, investors, regulators, politicians, communities...
3

4. CDO Market Drivers
Chief Digital Officer: What About CIOs, CMOs?
•
CIO
careers
2014
©2013
Christopher S.
Rollyson
All rights
reserved
Sitting CIOs and CMOs operate certain digital
processes
•
Transformation requires intense focus and first
class digital experience
•
New sense of urgency to "digitize" fast while legacy
operations continue
Opportunity:
To transform
with digital
can elevate
importance
of I.T.
Transformation
Chief
Digital
Office
Digital
4

5. IT Drivers
Omni-Channel as Metaphor
•
©2013
Christopher S.
Rollyson
All rights
reserved
•
Stakeholders use interfaces that fit their
workstreams (buying journeys)
•
A key transformation challenge is optimizing large
investments
•
CIO
careers
2014
Omni-channel refers to retail, but all companies
must digitize
Social business can identify and validate
investment use cases
Customers
reject firms
that don't
empower
their (digital)
workstreams
Transformation
Chief
Digital
Office
Digital
5

6. IT Drivers
The Four Digital Competencies
Social Business changes
the cost of relationship
•
CIO
careers
2014
Mobile fuses digital and
physical "worlds"
•
•
•
Sociality is core to business,
now it's digital: build business
10x faster & cheaper
Develop trust online: profit
Gives geo- & time-data on
individuals and behaviors
Customers have cloud-based
data, processing & buying tools
Big Data makes unlimited
digital data actionable
•
©2013
Christopher S.
Rollyson
All rights
reserved
Ecommerce* evolves
commerce into experience
•
•
•
Produce & deliver granular
insight that enables more
relevant interactions
Act on massive, diverse data
Often primary digital interface
with highest customer adoption
Contains most digital customer
purchase & service data
Transformation
Chief
Digital
Office
Digital
* Also applies to websites that don't sell products/services
6

7. CIO
careers
2014
©2013
Christopher S.
Rollyson
All rights
reserved
IT Drivers
The Digital Competencies and I.T.
•
•
•
Social business platforms, monitoring tools & data
•
Big Data is special because it's new and costly
Mobile Device Management & app development
Ecommerce is legacy, usually largest operating
budget, headed for disruption
-
New competency needed with unstructured external data
Legacy analytics teams often struggle
Long investment cycle to mash up internal & external data
Significant privacy land mines
Social &
mobile often
incremental,
big data &
ecommerce
require big
investment
Transformation
Chief
Digital
Office
Digital
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8. CIO Approaches
#1 Evolving CIO
•
CIO
careers
2014
©2013
Christopher S.
Rollyson
All rights
reserved
You want to remain relevant rather than becoming
a change agent yourself
•
Learn: Use the Chief Digital Office thought
leadership to understand all competencies
•
•
Assess: Socialize ideas with executive peers, staff
Act: Pick a major and a minor (not ecommerce)
-
Actively look to develop competency in-house
Big data/analytics involves collaboration with the CMO
Aggressively use social business within I.T.
Build mobile competency in your teams proactively
CIO wants
to work with
the CMO
proactively,
without
leading
Transformation
Chief
Digital
Office
Digital
8

9. CIO Approaches
#2 Transforming CIO
•
CIO
careers
2014
©2013
Christopher S.
Rollyson
All rights
reserved
You get the need to transform and want to be a
change agent yourself
•
Learn: Use the Chief Digital Office thought
leadership to understand all competencies
•
•
Assess: Socialize ideas with executive peers, staff
Act: Pick a major and 2 minors (not ecommerce)
-
Develop and iterate a transformation point of view
Aggressively use social business within I.T.
Create changes to build mobile competency in your teams
Big data/analytics involves collaboration with the CMO
Seasoned
CIO likes
leading
complex,
high-stakes
transform
initiatives
Transformation
Chief
Digital
Office
Digital
9

10. CIO Approaches
#3 Becoming a CDO
•
CIO
careers
2014
©2013
Christopher S.
Rollyson
All rights
reserved
You get the need to transform, want to be the
change agent, and move to a new career
•
Learn: Use the Chief Digital Office thought
leadership to understand all competencies
•
•
Assess: Socialize ideas with peers, build or bolt
Act: Pick 2 majors and 2 minors
-
Develop a transformation point of view and socialize widely
Aggressively use social business within I.T.
Seek to collaborate with CMO on big data/analytics
Build mobile competency in your teams proactively
Experienced
CIO wants
to transform
enterprise,
move out of
I.T. operation
Transformation
Chief
Digital
Office
Digital
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11. CIO Opportunity
Conclusions
•
©2013
Christopher S.
Rollyson
All rights
reserved
•
Chief executives have little vision and less
experience with digital, which is customer-centric,
interactive
•
CIO
careers
2014
Digital transformation will boost demand for I.T., but
CIOs will be left behind unless they're relevant
CIOs can step into the vacuum in several ways, but
to benefit most, they need to diligence and plan
The digital
enterprise
uses I.T.
pervasively,
so CIOs
can benefit
immensely
Transformation
Chief
Digital
Office
Digital
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12. CIO Opportunity
Recommendations
•
©2013
Christopher S.
Rollyson
All rights
reserved
•
Big data is very I.T.-intensive, so it's an unusual
opportunity for CIOs to add value: seize it
•
Use social and mobile pervasively yourself to learn
and set an example for your staff and peers
•
CIO
careers
2014
De-siloize your thinking about "channels" and plan
on increasing interoperability (i.e. omni-channel)
Develop a specific point of view on digital
transformation, and what role you and I.T. should
play
In periods
of disruption,
boost your
impact by
being
proactive
Transformation
Chief
Digital
Office
Digital
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13. CIO Opportunity
Resources
•
CIO
careers
2014
•
•
•
©2013
Christopher S.
Rollyson
All rights
reserved
The Chief Digital Office: http://chiefdigitaloffice.com
-
Social, Mobile, Big Data & Ecommerce competency centers
https://pinboard.in/u:csrollyson/t:cdo
Chief Digital Office real-time
-
http://chiefdigitaloffice/com/twitter
Chief Digital Office interactive discussions
-
http://chiefdigitaloffice.com
Thought leadership on strategy & execution of digital transformation
Chief Digital Office reference links
-
Contact
http://chiefdigitaloffice/com/googleplus
http://about.me/csrollyson
iphone - chris@rollyson.net
iphone +1.312.925.1549
Transformation
Chief
Digital
Office
Digital
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