Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Dash Wireframe
1. Current
Count
Total
Consent
Enrollments
Past
30-Day
Counts
Historic x
Month
Counts
Current
Count
Total Mobile
App Installs
Past
30-Day
Counts
Historic x
Month
Counts
Current
Count Total
PII Survey
Module 2
Past
30-Day
Counts
Historic x
Month
Counts
Current
Count
Total Email
Opt-Ins
Past
30-Day
Counts
Historic x
Month
Counts
Current
Count Total
PII
Completed
Surveys
Past
30-Day
Counts
Historic x
Month
Counts
Current
Count Total
PII Survey
Module 1
Past
30-Day
Counts
Historic x
Month
Counts
Current
Count Total
PII Survey
Module 3
Past
30-Day
Counts
Historic x
Month
Counts
Current
Count Total
PII Survey
Module 4
Past
30-Day
Counts
Historic x
Month
Counts
Current
Count Total
PII Survey
Module 5
Past
30-Day
Counts
Historic x
Month
Counts
Current
Count Totals
Socio-Demo
Consent
Historic x
Month Socio-
Demo
Counts
Historic x
Socio-Demo
Geo Location
Heatmap
Data Source:
Drupal
(+CRM)
Data Source:
Kochava,
AppStore
Data Source:
Drupal
(+CRM)
Data Source:
Drupal
(+CRM)
Data Source:
Drupal
(+CRM)
Data Source:
Drupal
(+CRM)
Data Source:
Drupal
(+CRM)
Data Source:
Drupal
(+CRM)
Data Source:
Drupal
(+CRM)
Data Source:
Drupal
(+CRM)
Top-Level
View
Drilldown
Click
Thru
Views
* Drilldown: expanded deeper level, pre-built visual analytic views, e.g. time period + channel + explanatory [cause + effect] metrics.
Slide - 1
SAMPLE DASHBOARD ARCHITECTURE
[EXECUTIVELEVELANALYTICSREPORTING]
Single Dashboard View: Permission Based: e.g., All Access
[Appendix B]
2. 24-Hour
Brand
Discussion
Amplitude x
Channels
Past
30-Day
Amplitudes
Historic x
Month
Amplitudes
24-Hour
FB, Twitter,
Instagram
Discussion
Amplitudes
Past
30-Day
Amplitudes
Historic x
Month
Amplitudes
Campaign
Engagement
Rates
x Channel
Past
30-Day
ER
x Channel
Historic x
Month
ER
x Channel
24-Hour
Discussion
Amplitude
Geo-
Location
Past
30-Day
Amplitude
Geo-
Locations
24-Hour
Discussion
Sentiment
Gauge
Past
30-Day
Gauge
Historic x
Month
Gauge
Campaign
Count Total
Marketing
Impressions
Served
Past
30-Day
Counts x
Owned,
Earned, Paid
Historic x
Month
Counts x
Owned,
Earned, Paid
Campaign
Aggregated
Site Traffic
(Unique)
Past
30-Day
Counts
Historic x
Month
Counts
Campaign
Attributed
Site Traffic x
Channel
Past
30-Day
Counts
Historic x
Month
Counts
Aggregated
User
Touchpoint
Journey
TBD
Gender?
TBD
Age
Brackets?
Socio-Demo
# 1 User
Touchpoint
Journey
Socio-Demo
# 2 User
Touchpoint
Journey
Socio-Demo
# 3 User
Touchpoint
Journey
Data Source:
Sprinklr
Data Source:
Sprinklr
Data Source:
Sprinklr
Data Source:
Sprinklr
Data Source:
Blended
Assorted
Data Source:
Google
Analytics
Data Source:
Blended
Assorted
Data Source:
MediaMath
Data Source:
Impact Radius
Data Source:
Impact Radius
Top-Level
View
Drilldown
Click
Thru
Views
* Drilldown: expanded deeper level, pre-built visual analytic views, e.g. time period + channel + explanatory [cause + effect] metrics.
Slide - 2
SAMPLE DASHBOARD ARCHITECTURE
[TOPLINEMARKETINGANALYTICSREPORTING]
Single Dashboard View: Permission Based: e.g., Marketing Access
[Appendix B]