1. Communication Plan for Wheelock ORL
Goals/ Objectives:
▪ Create an environmentwhere all the Alumsfeel connectedto each other
▪ Provide a space where alumni can share resources / stories
▪ Use social mediaas a way to promote the program / increase visibility
▪ Use all the social media websitesaseffective toolsfor communication
ActionPlan:
1) Create an environmentwhere all the Alumsfeel connectedto each other
a. Work with the membership leader to get a clean list of alums and contact them together to
build a larger community
b. Work on always setting up a sign up list at all events (I can bring my computer) and have
people register for Alums / sign up for a newsletter (potential new members too)
2) Provide a space for Alums to share resources/ stories
a. Use the newsletter / Facebook page to highlight a new Alum each month
i. The CC will be responsible for contacting the alum via phone / email with a list of
questions - these questions can be discussed at the leadership meeting
b. Use the list serve to contact older alums and create a survey to see what they might be
interested in when it comes to events? Have the Service / Social coordinators create events
based off this
c. Use the LinkedIn Account to communicate openly about what resources we have / Alums have
in general
i. Post the LinkedIn link on the Facebook as well as the Twitter
3) Use social mediaas a way to promote the program / increase publicity
a. Create a calendar of events to post on the social media pages (i.e. trainings / Cont. ed.)
b. Create a video in March that exhibits the impact AA (AmeriCorps Alums) has on the Austin
Community – I.e. https://www.youtube.com/watch?v=GULmBxNcKvU &
https://www.youtube.com/watch?v=uNMoWMDurB8 —- Talk with Marketing
4) Use all the social media websites/as effective toolsforcommunication
a. Facebook
i. Interview 1 Alum a month (starting in January)
1. Why did you decide to study this?
2. What has been your most rewarding experience?

2. 3. What are you doing now?
4. Fun fact about yourself?
ii. This will include a headshot of the Alum (any of their choice that is appropriate)
iii. Post images from events (publicize) - ask a member (leadership / subcommittee to
trade off)
iv.Post the impact report at the end of month - this is something we can discuss as a
leadership team(what does it look like)
b. Blog
i. The Alum highlight will be posted monthly
ii. Update regularly regarding what alums are up to
iii.Post images from events (publicize) - ask an alum
iv.Post the impact report at the end of month - this is something we can discuss as a
leadership team(what does it look like)
c. Twitter
i. Tweet all events
ii. Keep updated with resources
iii.Share photos from events (woot fun - fest)
iv. Share other Alums accounts