1. Presented by Team 7
Presented to Alexander Hunte

2. APPROACH
INDUSTRIES
PRIORITY
REACHING
TIMEFRAME
EDUCATION
LEGAL
CONSULTING
MEDICAL
TRAINING
1
2
3
4
5

3. APPROACH1
Initial and new view of the customer

4. INITIAL NEW
LEGAL
MEDICAL TRAINING
EDUCATION CONSULTING
& AGENCIES
SMALL MEDIUM
LARGE
50 People limit
Competitive advantage
Tracing line - Short Run perspective
WHY?

5. TEAM LIMIT
FEATURES
FOCUS

6. LEGAL
MEDICAL TRAINING
EDUCATION CONSULTING
& AGENCIES
LyteSpark is not just a communication tool but a
management tool part of the strategic planning
and organizational culture of a growing company.
VALUE PROPOSITION

7. COMPETITION

8. INDUSTRIES2
Definition - Overview - Interests - Needs - Features

9. EDUCATION

10. DEFINITION
Digital education
NEEDS
INTERESTS
FEATURES
82%
23,479SMALL COMP.
Sharing
based
Knowledge
Management
Reliability
Interactivity
Content
Sharing
Digital
Education
Storage
WikiTool
Schedule
Higher Education
Includes first, second and third stages of higher education as post-secondary education.
Adult and Other Education
This category includes specialized training, i.e. education for people who are not in the regular school and
university system and are taking day or evening classes in schools or in special institutions.

11. TRAINING

12. DEFINITION
Digital education
NEEDS
INTERESTS
FEATURES
On-line
Experience
Knowledge
Sharing
Content
Sharing
Reliability
Security
Digital
training
Storage
Evaluation
Tracking
Include: management consultants, coaches and personal development specialists,
private colleges and independent educational establishments such as academies; trade associations and
membership institutions; IT companies; publishers; and corporate universities. The sector includes a high
number of independent trainers
84%
36,492SMALL COMP.

13. CONSULTING
AGENCIES&

14. DEFINITION
Digital education
NEEDS
INTERESTS
FEATURES
Team
Management
Knowledge
Management
Prioritization
24/7
Content
Sharing
Project
Management
Storage
Tracking
Schedule
Consulting Firms
Business and management consultancies is an aggregation of Public Relations, Financial management,
Management of holding companies and Other business and management consultancy.
Agencies
Niche agencies, marketing, publishing, HR.
97%
125,278MICRO COMP.

15. MEDICAL

16. DEFINITION
Digital education
NEEDS
INTERESTS
FEATURES
Disabled
Patients
Fast
Consultation
HD Video
Security
Reliability
Telemedicine
Web Cam
CRM
connectivity
Agenda
Private doctors
Small medical specialist or medical centers such as dental services, plastic surgeons that might have a
closer relationship and frequent communication with their patients.
Rural health centers
Small hospital or health centers in the country sides with basic medical resources/personnel
84%
36,492SMALL COMP.

17. LEGAL

18. DEFINITION
Digital education
NEEDS
INTERESTS
FEATURES
Time
Management
Fast
Consultation
Security
24/7
Content
Sharing
Client
Relation
Private
Storage CRM
connectivity
Agenda
Legal Services
Legal services is an aggregation of Patent and copyright agents, Solicitors and barristers at law and Other
legal services. Entails the independant lawyers and small specialized legal firms.
83%
24,588MICRO COMP.

19. PRIORITY3
Pre-requisites - Entry order

20. 6000 300 260
MOBILE POTENTIAL
DAILY
DOWNLOADS

22. 1 2 3 4 5 6
Wiki Tool
Schedule
HD Video
Tracking
CRM
Schedule
Wiki Tool
Security
CRM
Schedule
Brand
EDUCATION RURAL H. TRAINING PRIVATE DOCS LEGAL CONSULTING
INDUSTRY ENTRY ORDER

23. REACHING4
Convince - Channels - Costs - Revenues

24. TRIAL PERIOD
JAN FEB MAR
3 - MONTH TRIAL PERIOD
TRAINING
LEGAL
CONSULTING
PROJECT TRIAL PERIOD
PERSONAL MEETING
ON-LINE SURVEY

25. CHANNELS
Robert O. Brinkerhoff
EVENTS - WEBINAR
SOCIAL MEDIA
Connect &
Direct offer
EducateCommunicationAwareness
£2500
FREE
£1200

26. COSTS & REVENUES
200,000
400,000
600,000
800,000
1’000,000
1’200,000
1’400,000
1’600,000
Q1 - 15 Q2 - 15 Q3 - 15 Q4 - 15 Q1 - 16 Q2 - 16 Q3- 16 Q4 - 16
OPTIMISTIC
REALISTIC
PESIMISTIC
EXPENSES
22,881COMPANIES
11,441COMPANIES
2,288COMPANIES
E M T LM C
£

27. TIMEFRAME5
Pre-requisites - Resources

28. TIME LINE
2015 2016
FEB APR JUN AUG OCT NOVJAN MAR MAY JUL SEP DEC FEB APR JUN AUG OCT NOVJAN MAR MAY JUL SEP DEC
E M T CLM
CRM APP
Security
Brand
Wiki
Tool
Schedule
HD
Video
Tracking

29. Presented by Team 7
Daniel Rodriguez - Federico Asperges - Antonios Rousounelos
Amanda Ferreira - Geraldine Stoleru - Alyana Tan
THANK YOU