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Event Success
- 1. Event Success We’re reinventing inside sales.
- 2. 2 We’re Different High-end, customer-centric, flexible services Boutique We work closely with you, offering high accountability High-End Fully customized to suit your team’s needs Customized
- 3. 3 About Us We guarantee performance, shifting the risk from you to us Pay Per Performance 70+ full-time, salaries, U.S. based, inside sales professionals Our Team New York, NY St. Petersburg, FL 2 Locations
- 4. 44 Mission: To help our clients grow their revenue by filling their sales pipeline with quality opportunities. We will do this by providing the highest levels of service in the industry, while acting as a seamless extension of their sales and marketing departments.
- 5. 5 Event Attendance We drive sales-ready prospects to fill your event seats through: ➔ HTML Email & Landing Page creation ➔ Outreach to your priority contacts ➔ Outreach from our own database ➔ Attendee registration ➔ Event reminders (confirmation calls) ➔ 130 Calls & Emails / Day ➔ Distributed across multiple days to maximize ROI and chance of prospect connection
- 6. 6 Event Follow-Up After leads are acquired from your event, we maximize investment with an outreach campaign ➔ Engaging with those who attended ➔ Qualifying them per your criteria ➔ Coordinating engagement between qualified prospect and your sales team ➔ Event reminders (confirmation calls) ➔ 130 Calls & Emails / Day ➔ Distributed across multiple days to maximize ROI and chance of prospect connection
- 7. 7 Path to Success 1 2 3 Setting up a platform for success Planning Call Setting up a platform for success Database Creation We create engaging messaging that you approve Messaging
- 8. 8 Planning Call to Discuss: ➔ Goals & Expectations for the campaign ➔ Our best practice and customization to your sales team ➔ Your target account selection (territories) ➔ Message creation (based on offering) ➔ Reporting (full access to client portal, 24 hours a day)
- 9. 9 Your Progress Portal All campaign details at your fingertips. Campaign Results ➔ Full visibility ➔ Access to lists, meeting details, and sales notes Performance Reporting ➔ Call metrics on appointments ➔ Export data as needed Sales Feedback ➔ Notes and insights documented for a seamless transition from our team to yours Customized ➔ Customized to your campaign
- 10. 10 Choose Target Accounts 95% deliverability on email, powered by AI, backed by human-verification ➔ Revenue ➔ Employee Count ➔ Industry ➔ Territory Target Account Selection ➔ C-Suite Right Person ➔ Ear of the C-Suite ➔ Authority ➔ Technical Understanding Referral Process
- 11. 11 Message Creation We introduce ourselves as a member of your team, not a third party ➔ You complete our value proposition guide ➔ We create the messaging ➔ You review and approve our messaging ➔ We agree on campaign pseudonym/email HTML Email with a CTA to Landing page Calling Script
- 12. 1212 2 Goals ➔We know that making a smooth process for your team is vital ➔ Engaged sales team higher ROI 1. Great Event Turnout / Follow Up Appointments 2. Easy for Your Sales Team
- 13. 1313 LET’S CUSTOMIZE Tell us about the event: The closer we work with your sales team, the smoother you campaigns run We want to build a lasting relationship with you We consult with you and offer helpful tips to ensure success ➔ Subject Matter ➔ Attendance Incentives ➔ Timelines ➔ Registration Process ➔ What is success?
- 14. “ 1414 I’ve worked with ISS for a number of years over multiple organizations, and they always deliver results that far exceed every other vendor that I’ve leveraged over my 20+ year career. Very flexible and easy to work with, never a bad campaign, always immediate ROI, and a great group of people that I truly enjoy working with. Field Marketing Manger
- 16. 1616 Database Build Event Success Appointment Setting Qualified appointments with senior decision makes for your direct & channel sales teams; minimum 30 Driving attendance to your events prior to the launch. With post-event follow-up, we ensure the investment pays off. The honeypot to all of your sales and marketing activities; verification. 1 2 3
- 17. 1717 Account Based Strategy Sales Recruitment Dedicated Sales Development Resource Your own inside sales employee, with every advantage we provide, doing any activity you need, full time. Leverage our experience and remove the risk from your hiring – we do it for you. We survey and profile the accounts and contacts that fit your target criteria and customize the approach to each account. 4 5 6
- 18. 1818 PPC Advertising Discover new keyword opportunities and optimize your ad to align with your paid search goals. Ad Retargeting Focus your advertising spent on people already familiar with your brand through web crawling Landing Page We build landing pages directly on your URL that are beautifully designed and optimized to convert. AI-Powered Lead Nurture Powered by one-click personalization and conversation automation. Social Selling Set up a LinkedIn outreach plan and reach prospects through a one-step message campaign. Inbound Marketing Leverage services like branded content, blog maintenance, direct mail, email marketing, and social media management to fuel your sales efforts Powered by Marketing
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- 20. “ 2020 Everything from the way that they support our team to the reporting to the billing, is done with our satisfaction in mind. We have used many different companies in the past but each time I have to choose, now I go for Inside Sales Solutions every time. The main reason though: We win business from their leads. VP of Marketing
- 21. 2121 THANKS! For the latest sales & marketing news, follow us on social media