2. WHAT IS UK TV BROADCASTING?
• Television broadcasting in the UK, was introduced as an extension of radio broadcasting. Its
development was the responsibility of the BBC.
• The BBC was set up as the British Broadcasting Company in 1922 by a group of manufacturers of
wireless equipment – an early attempt by hardware manufacturers to create software and a
distribution system.
• The BBC is a private sector organisation was the world’s first ‘national broadcaster’ but during the
General Strike of 1926, On 1st January 1927, the British Broadcasting Corporation was founded with
a Royal Charter and granted a licence to broadcast. The new corporation had a measure of
independence from the state.
http://www.mediastudentsbook.com/content/case-study-outline-history-tv-
3. P1 A-OWNERSHIP
Media regulators
The Department for Culture, Media and
Sport (DCMS). Government is
responsible for broadcasting and
creative industries in the UK .
The UK communications industries, with
responsibilities across television, radio,
telecommunications and wireless
communications services is controlled
by Ofcom an independent regulator
competition authority
http://www.bbc.co.uk/aboutthebbc/insidethebbc/managementstructure/b
bcstructure
4. P1(A) -
OWNERSHIP
http://www.bbc.co.uk/aboutthebbc/insidethebbc/managementstructure/b
bcstructure
Royal Charter:
The BBC is established under a Royal Charter. The charter that
is in place now has been going since 2007 and end this year.
This means that it will be reviewed and the Royal Charter will
decide if they will continue to support the BBC.
BBC Trust:
The strategy and direction of the BBC is set through the BBC
Trust which is governed by the Royal Charter. The BBC Trust
has a clear duty to represent the interests of the licence fee
payers. The Trust sets purpose remits, issues service licences and
holds the Executive Board to account for its performance in
delivering BBC services. The Trust works closely with national
Audience Councils in order to understand the needs and concerns
of audiences.
Executive:
The Executive Board is responsible for the operational management
of the BBC in controlled by The Executive Board. Directors from
across the BBC contribute to the leadership of the organisation as
part of the Executive Team.
5.
6. P1(A) - OPERATING MODEL - EXECUTIVE STRUCTURE
Directors from across the BBC contribute to the leadership of the organisation as part of the Executive Team.
The Executive Board is in charge of the BBC, the boards responsibility is to deliver the BBC’s services in
accordance with the strategy agreed with the BBC Trust, and for all aspects of operational management.
BBC Trust appointed the Director-General as chairman of the Executive Board, as well as chief executive and
editor-in-chief of the BBC; The Board is a mixture of executive directors from within the BBC and non-
executive directors, who bring external expertise and insight to the operation of the Board. The Executive
Board meets monthly, and they share the outcomes of these meetings online.
Changes to the Executive Board: On Friday 5 February 2016, it was announced that Sir Nicholas Serota would
be joining the Executive Board as a Non-Executive Director. Sir Nicholas will take up his role on 1 August 2016.
Charlotte Moore is currently attending the Executive Board in her capacity as Acting Director, Television.
7. Executive Team : In addition to the directors who make up the Board, other
directors are engaged in the Executive Team, which looks at pan-BBC issues and
ensures that all divisions are involved in delivering the BBC’s objectives.
10. P1(a) - Operation Model- Partnerships
Partnership through ‘Make It Digital’:
• ‘Micro Bit’ coding device to all year 7 children across the UK for free to inspire a future generation - 1 million
devices in total.
• Programmes and online activity involving the BBC’s biggest and best-loved brands, including Doctor Who,
EastEnders, Radio 1, The One Show, Children in Need, BBC Weather and many more.
• The Make it Digital Traineeship to up to 5,000 young unemployed people.
• Partnerships with around 50 major organisations across the UK, including Apps for Good, ARM, Barclays, British
Computing Society, BT, Code Club, DWP, Google, iDEA, Microsoft, Nesta, Samsung, Skills Funding Agency, Tech City
UK, the Tech Partnership, TeenTech, Young Rewired State.
• In Get Creative we'll be working closely with a huge number of external organisations including Culture at King’s,
Voluntary Arts, 64 Million Artists, Fun Palaces, Cultural Learning Alliance, and Arts Council England, as well as
Culture 24, The Royal Shakespeare Company, the BFI, The Roundhouse, Sadler’s Wells, The Young Vic, National
Theatre Wales, Arts Council Wales and many more. It’s the first time amateur and professional arts organisations
have come together on a national project of this scale.
Information:
http://www.bbc.co.uk/aboutthebbc/insidethebbc/howwework/partnerships
11. The BBC does not carry out any advertising or sponsorship on its public services.
They do this because they want to remain independent of commercial interests
and ensure they can be run purely to serve the general public interest.
If airtime was sold either wholly or partially, advertisers and other commercial
pressures would be able to have their say on when the programme is filmed and
schedule priorities. Which deceases the There revenue for broadcasters.
To guarantee a wide range of unrestricted programmes, each households pays for
a T.V license. This guarantees that a wide range of high-quality programmes can
be made available, unrestricted, to everyone. The licence fee also helps support
production skills, training and location.
The BBC runs additional commercial services around the world. These are not
financed by the licence fee but are kept quite separate from the BBC's public
services.
P1(a) - Operating Model- Relationship with Advertisers
http://www.bbc.co.uk/aboutthebbc/insidethebbc/howwework/policiesandguidelines/adv
ertising.html
12. http://www.bbc.co.uk/annualreport/2014/executive/finances/licence
_fee.html
P1(a) - Operating Model- Revenue
In 2014, the BBC made 3,726 million on license fees and 1,340 from other commercial avenues such as
BBC Worldwide. Their total income was around £5,066. Operating Cost for production of all content on
BBC was around £4,722. This highlights how BBC total income comes from licensing fees and worldwide
sorts which makes them different from other U.K broadcasters such as ITV and Channel 4.
13. P1(A) – PRODUCT PLACEMENTS
• Some TV channels use product placements within a number of different shows as a way to create
revenue/income for their company. This has been seen on a few British TV shows, such as Emmerdale,
where advertisements for O2 and Smyths Toys can be seen on the side of bus stops, etc. Some shows
use product placements from clothing companies in order to fund their costumes department by
advertising certain clothing brands.
Emmerdale product placement for
the food brand ‘McCains’, who also
sponsor the show.
EastEnders product placement for
mobile brand ‘Nokia’.
14. P1(A) - SPONSORSHIPS
• Some UK TV Channels, such as ITV and Channel 4, receive sponsorships for some of their TV
programmes in order to aid their income. The sponsorships for specific shows are often suitable for the
target audience of the tv show and aim to promote products that are appealing to that demographic.
• For example, ITV recently worked with Sainsbury’s in a £10 million deal, for a fully integrated
sponsorship package including broadcasts, online, mobile and licensing, which began in September
2015. The sponsorship aided Sainsbury’s in promoting their new element of ‘Live well for less’, which
was also suitable for the consumers of the main shows they would be sponsoring which includes a
selection of ITV’s dramas, such as Doc Martin and Prey.
15. P1(A) - FUNDING
Funding for the BBC comes from a number of different places, that are shown in the pie chart below
(found at http://www.bbc.co.uk/mediaaction/about/funding).
